Experiment Options

Data Analysis
Interview Customer Service

Surveys

Search Trends
Competitor Analysis

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Experiment Options

404 Test Prototype Concierge

Wizard of Oz

Landing Pages
Painted Doors
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Experiment Template Experiment Code
Assumption Date

Assumption description Date of experiment

Target Audience Test Method

De"ne your target audience as precise as possible Select your test method, e.g., interview, shadowing

Reach Duration

De"ne your target audience as precise as possible How long will you run this experiment for?

Expected result Evidence Strength

Is this experiment resulting in weak, moderate or strong

Describe what success looks like
evidence?

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Experiment Example Exp-2023-03-01

Assumption Date

We believe that customers are willing to pay a &at rate for

22nd of March, 2023
unlimited free delivery

Target Audience Test Method

Customers that ordered twice a month over the last six months Interview

Reach Duration

10 customers One week

Expected result Evidence Strength

5 out of 10 customers will show interest in paying a &at rate for Weak evidence. It will require further experiments if this one
free delivery succeeds.

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David Pereira
Simplifying Product Management
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