The document outlines the physical layout and customer experience flow at a Starbucks location, including exterior and interior design elements, customer actions from arrival to ordering to payment, staff roles and responsibilities, and supporting processes. Key aspects of the customer journey covered are waiting, ordering, paying, and then either eating/drinking the order or leaving, with staff interacting onstage at various points along this line of interaction.
The document outlines the physical layout and customer experience flow at a Starbucks location, including exterior and interior design elements, customer actions from arrival to ordering to payment, staff roles and responsibilities, and supporting processes. Key aspects of the customer journey covered are waiting, ordering, paying, and then either eating/drinking the order or leaving, with staff interacting onstage at various points along this line of interaction.
The document outlines the physical layout and customer experience flow at a Starbucks location, including exterior and interior design elements, customer actions from arrival to ordering to payment, staff roles and responsibilities, and supporting processes. Key aspects of the customer journey covered are waiting, ordering, paying, and then either eating/drinking the order or leaving, with staff interacting onstage at various points along this line of interaction.
Actions Starbucks branch Observe the menu Place Order Make Payment Wait and grab Eat or drink Stay/leave Decide what to order it in the pick-up the order Starbucks Station Throw garbage Line of Interaction ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Onstage Contact Greetings Process Prepared order
Person Taking of order Payment -Calls out order Prepping
Line of Visibility _________________________________________________________________________
Backstage Contact Inventory
Person Availability Checking
Line of Internal ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------