Angelica Galutera • Betty Lopez • Rea Paguirigan

Kenneth Vidad • Jaylord Diniega • Nyrale Longboy • Jhaderick Frias

THE BUSINESS PLAN

WICHEELLYCIOUS
“Deliciousness jumping into the mouth”

 EXECUTIVE SUMMARY

Coffee Jelly and Egg Sandwich is a perfect combination to replenish thirst and hunger especially to
those who skipped their breakfast or lunch. Coffee Jelly components could regain energy and empower the
minds of the customers. The egg sandwich can solve your hunger problems, so that you can keep going
throughout the whole day. Our products contain healthy minerals which is needed by the body, so that you
won’t feel any laziness and tardiness during work or study. The products contain nutrients such as calcium,
iron, magnesium, zinc, carbohydrates and protein. It is not only cheap but it is worth to give it a try and will
surely grant you satisfaction for the body and your health.

Coffee Jelly and Egg Sandwich provides quality and affordable snack to everyone. And it is lightly
priced for a happy meal.

 GENERAL COMPANY DESCRIPTION

Coffee Jelly and Egg Sandwich is located at Luna National High School. Specifically, in Grade 12
building. Our products offers good quality snack and it is light and affordable, it guarantees health benefits
and a very satisfying feeling.

 COMPETITIVE ADVANTAGE

 Coffee Jelly and Egg Sandwich snacks is the only one sell in the area.
 Our products can be bought at a price as low as Php 15.00.
 Coffee Jelly and Egg Sandwich is a perfect replacement for skipped meals.

 SERVICE LINE

Our products offer satisfyingly good and freshly made coffee jelly and egg sandwich.

WICHEELLYCIOUS goal is to guarantee full stomach experience and a thirst replenishing coffee jelly.
This can benefit every buyers and they won’t regret on spending their money because it is healthy and
satisfying.

 COMPETITION
 Angelica Galutera • Betty Lopez • Rea Paguirigan
Kenneth Vidad • Jaylord Diniega • Nyrale Longboy • Jhaderick Frias

These are the following competitors of WICHEELLYCIOUS:

 Siomai Rice
 Badang’s Siomai
 3’J tech
 Mango graham ice candy
 Lyka’s Turon

 FINANCIAL PLAN

As a partnership that will consist of seven (7) members we will contribute ₱100 each for the initial
₱700 down payment of the business.

Coffee Jelly (complete set) ₱500

(including utensils)
8 pcs. Egg ₱56
2 plastic bag of sliced egg ₱100
1 mayonnaise ₱44
₱700
( Daily operational expenses)

 PRODUCTS AND PRICE

MENU PRICE
Regular Special
 Coffee Jelly ₱10 ₱15
 Egg Sandwich ₱10 -----

*PROMO: Buy Five (5) egg sandwich get one (1) free special coffee jelly.
 MISSION STATEMENT

The combination of coffee jelly and egg sandwich provide enough nutrients that the body needed for
snack. Also, the products are affordable yet satisfying and worth to spend with.

 MARKET SALES

In order for the coffee jelly and egg sandwich to be profitable, we will need to capture at least 50%-
75% of the Luna National High School Students and Faculty Staffs at least twice on a monthly basis.

 SWOT ANALYSIS

STRENGTHS WEAKNESS
 Angelica Galutera • Betty Lopez • Rea Paguirigan
Kenneth Vidad • Jaylord Diniega • Nyrale Longboy • Jhaderick Frias

- Affordability - Size of Population

- Taste - Low demand

OPPORTUNITIES THREATS
- Availability - Competitors
- Easy to Access - Other available products
around the area

 MARKETING

In marketing, we will communicate with our own customers via: facebook, instagram and messenger
also through printed materials such as brochure, fliers and posters/tarpaulin.

 EXIT STRATEGY

Months before exiting our business, we will have an increase of salary and give bonuses. Moreover, if
our business succeed we will continue to make more profit.

 MANAGEMENT STRATEGY

The management will offer full service for the customer through the products we serve.