LOOK

BOOK
 A M E LT I N G
POT OF
EMOTIONS
AND STORIES
G AT H E R E D I N
A SERIES OF
UNIQUE
CAPSULE
COLLECTIONS
Tra n s f o rm me mo ri e s i n t o s h a p e s . To t e l l s t o ri e s ma d e o f e x p e ri e n c e s t h a t b e c o me
i n s p i ra t i o n s . R e i n t e rp re t t h e m t h ro u g h t i me l e s s d e s i g n s . A n e w c re a t i v e e x p re s s i o n ,
b e t w e e n i mma t e ri a l a n d ma t e ri a l , g ra v i t y a n d f ra g i l i t y i n a s e n s o ri a l a n d e mo t i o n a l
p a t h w a y. O u r c a p s u l e c o l l e c t i o n s ra i s e f ro m t h e s e i mp u l s e s . Ea c h C a p s u l e i s l i k e a
mi rro r t h a t s e n d u s b a c k t o a p a rt i c u l a r me mo ry. M e mo ri e s o f s h a p e s , o f s t y l e s , o f
w o rl d s f ro m F a s h i o n a n d A rt t o Arc h i t e c t u re a n d Ph o t o g ra p h y.

A s e t o f e mo t i o n s t h a t g o e s s t ra i g h t i n t o t h e h e a rt l i k e a n “H a u t e - C o u t u re ” d re s s .
L i k e a j o u r n e y t o w a rd s t h e c o d e s o f d e s i g n re i n t e rp re t e d i n a n a v a n t - g a rd i s t
l a n g u a g e . An u n c o n v e n t i o n a l a l l u re a b l e t o b ri n g t o l i f e t a i l o r- ma d e a t mo s p h e re s ,
u s i n g re f i n e d ma t e ri a l s a n d p o w e rf u l c o l o rs t o c o n v e y o n e ’s p e rs o n a l i t y.

S a rt o ri a , F l e u rs d u M a l , C h a t N o i r, S a i n t O u e n , Es p ri t N o i r, C l a i r d e L u n e , S e n z a
F i n e , Ec l a t d ’ Ea u , I l l o g i c a A l l e g ri a , M u ra n o , L a y o n Yo u . De s i g n s ma d e t o s t a n d
t h e f l o w o f t i me t h a t n e v e r s t o p s . Ea c h c a p s u l e b ri n g s a l o n g i t s o w n a e s t h e t i c
l a n g u a g e , i t s h e ri t a g e a n d me a n i n g . A me l t i n g p o t o f d i ff e re n t s o u l s l i n k e d t o g e t h e r
b y t h e s i g n a t u re s t y l e o f t h e M a i s o n ’s c re a t i v e d i re c t o r G i o v a n n i Pa g a n i . A ma n o f
t h e w o rl d l o o k i n g f o r Emo t i o n s .

T h e w o rl d i s a b o o k . T h i s L o o k B o o k i s o u r Wo rl d . T h o s e w h o d o n o t t ra v e l re a d o n l y
a p a g e . A j o u r n e y w ri t t e n i n c h a p t e rs . St o ri e s t h a t t e l l o f a Wo rl d A p a rt .

I DON’T KNOW WHERE I’M GOING FROM HERE

BUT I PROMISE IT WON’T BE BORING

HELTER SKELTER
CAPSULE COLLECTION

In the 1960s, society experienced a cultural youth revolt that rejected conservative conventions and models.
Not approval according to rigid schemes, but freedom of aesthetic expression.
Helter Skelter is a tribute to the age of contamination between the arts, of spasmodic research into the new,
of experimentation and complete liberation from schemes.
It is a still image that wants to re-read that moment of the Beat Generation. A Capsule featuring casual
shapes, a fusion of formal and informal, disrespectful of contemporary trends but with a memory of lines,
materials and colors that interpret and re-elaborate that aesthetic.
I LOVE YOU 3-SEATER SOFA I LOVE YOU 2-SEATER SOFA

I LOVE YOU ARMCHAIR DIG IT ARMCHAIR

FOR NO ONE DINING TABLE A DAY IN THE LIFE DINING TABLE

DIG IT CHAIR BLACKBIRD COFFEE TABLES

FLEURS DU MAL
CAPSULE COLLECTION

In his poetry, Baudelaire states that the only way to learn is to travel and experiment. From here the stylistic
journey of GIOPAGANI starts.
The avant-garde as a free interpretation of simple forms, of historical memories that lead to a grunge brutalism.
A collection that emphasizes the material, the primal soul of the Capsule Collection.
This capsule suggests an androgynous attitude, full of transversal sensuality. A symbol of the avant-garde style
involved in the creative process.

SAINT-GERMAIN SOFA

SAINT-GERMAIN ARMCHAIR

VANITÉ CONSOLE

SURROUND ME LOW COFFEE TABLE SURROUND ME HIGH COFFEE TABLE

SENZA FINE
CAPSULE COLLECTION

Senza Fine is a Capsule Collection inspired by the iconic design movement of the 50s Italian Style: a cultural
approach to the continuous “search for beauty” which has established the central role of Italian design at
international level, with names like Pier Giacomo Castiglioni, Carlo Scarpa and Dino Gavina.
A tribute to a period, made of clean and simple lines but also of colors and expressiveness.

ORNELLA ARMCHAIR SENZA FINE BED

SENZA FINE CABINET SENZA FINE SIDEBOARD

SENZA FINE COFFEE TABLES SENZA FINE BEDSIDE TABLES

L’ARMANDO DINING TABLE

CHAT NOIR
CAPSULE COLLECTION

Meeting point of Paris during the Belle Epoque, Chat Noir reflects the
artistic spirit of the blooming period of Art Nouveau.
A definition of perfect harmony between strength and delicacy of the
material shapes this collection.

RENDEZ-VOUS ROUND DINING TABLE RENDEZ-VOUS LARGE DINING TABLE

RENDEZ-VOUS COFFEE TABLES RENDEZ-VOUS TALL TABLE

RENDEZ-VOUS CHAIR BONHEUR CHAIR

RENDEZ-VOUS ARMCHAIR RENDEZ-VOUS STOOL

SARTORIA
CAPSULE COLLECTION

Sartoria highlights “Haute Couture” garments where both the attention to the material
and the details are the main elements of this collection.
Starting point of a philosophy that draws its inspiration from the Fashion world to be
reinterpreted into Design, Sartoria dresses its products exalting a pure soul.

CONEY ISLAND 3-SEATER SOFA

CONEY ISLAND 2-SEATER SOFA CONEY ISLAND ARMCHAIR

VOYAGE D’UNE NUIT BED PETIT ARRÊT BENCH

VICIOUS SOFA
ESPRIT NOIR
CAPSULE COLLECTION

Inspired by the movement of Concrete Art, the shapes of Esprit Noir are unveiled by decoration
and symbolism, exasperating the contrast between pure material and abstract graphics in an
expressive balance that enhances the functionality of the object.

ESSENCE LOW DRAWER

ESSENCE BEDSIDE TABLE ESSENCE DESK

ESSENCE SIDEBOARD

ESSENCE HIGH CABINET ESSENCE COFFEE TABLES

RENCONTRE MOI MODULAR SOFA RENCONTRE MOI ARMCHAIR

RENCONTRE MOI SOFA JE T’ATTENDS SOFA SOUVENIR CHAIR DÉJÀ-VU STOOL

MOONAGE DAYDREAM MODULAR SOFA DÉJÀ-VU CHAIR DÉJÀ-VU CHAIR

JE T’ATTENDS ARMCHAIR SOUVENIR ARMCHAIR RAY DINING TABLE

UNKNOWN PLEASURES
CAPSULE COLLECTION

A journey that retraces the multi-faceted sounds, rich in cues, indications, trends of the New Wave movement of the 1980s,
which in Italy became the search for an essential, sculpted, and clean line.
Unknown Pleasures leads into this complex universe that is its own undetermined genre, full of a thousand rivulets, that finds
its fundamental characteristic in the synthetic simplification of the approach.
The use of an essential formal lexicon composed of a few elements, the executive rigor, and the absence of decoration give life
to geometrically defined objects formed by the repetition and variation of primary elements, pure and simple forms.

ONE WAY OR ANOTHER DINING TABLE

ATOMIC DINING TABLE AVEC MOI ARMCHAIR

THAT’S ME CHAIR STAY SOFA

STAY MODULAR SOFA GUILTY BED

ILLOGICA ALLEGRIA
CAPSULE COLLECTION

Illogica Allegria represents a more contemporary approach to the reinterpretation

of the late deco aesthetic.
The collection features a masterpiece: the Chandelier represents the maximum
expression of the collection, also composed of floor and suspension lamps.

CHANDELIER HABIBA FLOOR LAMP

PENDANT LAMP 1-LIGHT FLOOR LAMP 1-LIGHT

ÉCLAT D’EAU
CAPSULE COLLECTION

With a late Art Deco inspiration, the Capsule Collection Éclat d’Eau clothes a room’s mood and
temperature with light. It is a presence that adds an accent and contributes to the look as a whole.
Éclat d’Eau lights are both in Murano glass and metal. The hand-blown glass diffusers, ranging
from deep Amber to Antique Green and a nuanced white that shades to transparent, are paired
with metal structures in polished brass and matte black pigment.

PENDANT LAMP 3-LIGHTS PENDANT LAMP 1-LIGHT

FLOOR LAMP 1-LIGHT CANDLE APPLIQUE

LAY ON YOU
CAPSULE COLLECTION

GIOPAGANI’s leitmotif is to give life to unique spaces and environments, tailor made to satisfy different tastes without being ordinary.
The fulfillment of this purpose passes through the attention to details, turning each element of the scene in an actor participating to the
conversation that brings to the extraordinary.
The carpet collection is one of these details. Fully hand knotted with antique techniques, made with absoulte care and the finest natural
materials, GIOPAGANI carpets want to bring the luxury furniture accessories to a new dimension driven by the bespoke approach of the
Maison’s philosophy.

MONO CARPET

MOD CARPET RIPPLE CARPET

VERTIGO CARPET LAND OF CONFUSION CARPET

IN TOO DEEP CARPET MAD MEN MOON CARPET

A W O R L D A PA R T
T H E T H E AT R E O F E T E R N A L D R E A M S
“Close your eyes and give me your hand”
I am in the dark. I can’t see anything. I am not afraid. A
recovered serenity and my friend’s voice like a guide.
His hand like a gift. A secret that only he knows. I am
ready to find it out.
Starting point of a sensorial journey. A world still un-
known that will unveil its mysteries. What’s invisible to
the eyes makes me curious. Taking air. I can feel the
beams of the sun and the caresses of the wind wan-
dering through the room. They warm up my face. I am
here.
A scent. A deep breath. Ephemeral but powerful. An
introspection in the darkness of memory. Coffee. It’s
getting closer to my lips. The taste like unique witness.
I remember.
1980, in the mountains of my childhood. The rich and
refined aroma of an unforgettable taste. I step forward.
I move slowly not to miss the taste of this dream. I feel
my friend’s breath.
His voice resonates inside me: ”Listen”.
A few notes of piano. An electric guitar and the sharp
and exciting sound of a synthesizer.
I remember. Carnegie Hall. New-York, Winter 1989. A
shooting star hurtling the sound of an alternative mu-
sic. The Chameleon. The Thin White Duke. Ziggie Star-
dust… David Bowie. A Rock legend.
“Another slight step on the right” whispers not to in-
terfere with my initiation path. My hand touches light-
“Chiudi i tuoi occhi e dammi la tua mano”.
Sono nel buio. Non vedo più niente. Non ho paura. Una
serenità ritrovata e la voce del mio amico come guida.
La sua mano come un regalo. Un segreto che solo lui
conosce. Mi appresto a scoprirlo.
Il punto di partenza di un viaggio sensoriale. Un mon-
do ancora sconosciuto che rivelerà i suoi misteri. L’in-
visibile per gli occhi mi rende curioso. Prendere aria.
Sento gli sguardi del sole e le carezze del vento che
vagano per la stanza. Mi riscalda il viso. Mi trovo qui.
Un profumo. Respirare a fondo. Effimero e potente.
Un’introspezione nell’oscurità della memoria. Il caffè.
Si avvicina alle mie labbra. Il gusto come unico testim-
one. Mi ricordo.
1980, nelle montagne della mia infanzia. L’aroma cor-
poso e raffinato di un gusto indimenticabile.
Un passo avanti. Un passo alla volta per non perdere il
sapore di questo sogno. Sento il soffio del mio amico.
La sua voce risuona dentro di me: “Ascolta bene”.
Qualche nota di piano. Una chitarra elettrica e il suono
acuto ed esaltante del sintetizzatore. Mi ricordo. Carn-
egie Hall. New-York, inverno 1989. Una stella cadente
che fa sfrecciare i suoni di una musica alternativa. Il
Camaleonte. Il Duca Bianco. Ziggie Stardust… David
Bowie. Una legenda del Rock.
“Un altro passo leggermente sulla destra” sussurra
ly a silk. Where am I? Doesn’t matter. A softness that
unveils a parade of sensations. I stroke the velvet of a
dreamed body. Something shines in silence. I remem-
ber. The inexplicable magic of a one-of-a-kind skin. A
timeless skin.
My mother. The perfume, the delicacy, the comfort of
eternity. The freedom of intimacy.
I go forward. I touch and retouch. I know these aes-
thetic lines running through my fingers will end up. The
dream goes on.
I turn around. His hand is warm. I feel again his excite-
ment. His impatience for a dreaming immersion.
I remember. A poet, a Lebanese full of youth. Khalil
Gibran and his timelessness: “And knows that yester-
day is but today’s memory and tomorrow is today’s
dream”.
A smile lights up Gio’s face. I cannot see it. And I re-
member “It is only with the heart that one can see right-
ly; what is essential it’s invisible to the eye”. I feel like
a Little Prince that tames the world. No, that interprets
it. A world that will become ours. A home that hides
treasures. I am close to him. I go with him because a
friend is the answer to our needs.
I turn and hold his hand again. He stands on my left
now.
My hand continues its discovery. A chair. I feel it, I
touch it, I breathe it. My senses are awake. An awak-
ening of consciousness.
come per non disturbare la mia ricerca iniziatica. La
mia mano sfiora una seta. Dove mi trovo? Non impor-
ta. Una morbidezza che svela un corteo di sensazioni.
Accarezzo il velluto di un corpo sognato. Qualcosa
risplende in silenzio. Mi ricordo. La magia inspiegabile
di una pelle unica. Una pelle senza tempo. Mia madre.
Il profumo, la delicatezza, il comfort dell’eternità. La
libertà dell’intimità.
Man mano vado avanti. Tocco e ritocco. So che queste
linee estetiche che scorrono sotto le mie dita si fermer-
anno. Il sogno continua.
Mi giro. La sua mano è calda. Sento la sua eccitazione.
La sua impazienza di immergersi nei sogni. Mi ricordo.
Un poeta, un Libanese pieno di gioventù. Khalil Gibran
e la sua atemporalità: “E sa che l’oggi non è che il ricor-
do di ieri, e il domani il sogno di oggi”.
Una risata illumina il viso di Gio. Non posso vederlo.
E mi ricordo che “non si vede bene che col cuore.
L’essenziale è invisibile agli occhi”. Mi sento come un
Piccolo Principe che doma il mondo. No, che lo inter-
preta. Un mondo che diventerà il nostro. Una casa che
nasconde tesori. E io sono vicino a lui, lo accompagno
perché un amico è la risposta ai nostri bisogni.
Mi giro e ci riprendiamo per mano. Lui è adesso alla
mia sinistra.
La mia mano prosegue la sua scoperta. Una sedia. La
sento, la tocco, la respiro. I miei sensi sono all’erta. Il
risveglio della coscienza.
I remember. My father’s Atelier. He, passionate of es-
sences. His hands laid on the wood.
Shapes objects. Pure and divine essences. The olfac-
tory memory. A little shudder. The ability to create, to
interpret desires. Emotions of our soul that cross over
borders.
The murmur of Gio gets closer: ”I live the world’s spac-
es, its scents, its colors. I listen. I understand and I tell
the magic of a moment.“ I keep these words in mind.
The magic of a moment.
Putting a part of oneself through each project under-
taken. An introspection in his world. The right to know
it, more and more.
“My dream in the drawer. Now you can open it”.
I dream of stars flying to reach the sky. An achievable
dream. His dream. Mine. Our desire.
We are together and I understand. I can now open my
eyes.
I take his hand and I hold it against my chest. I can see
his sweet laughter and the beauty of the space where
I stand.
An atmosphere. Emotions under the sign of an uncon-
ventional elegance. A permanent mark of an aesthetic
and stylistic experience going along our journey. I am
close to you in this inspirational path. This will be the
destiny of our next first rendez-vous.
This is the story we want to tell you. The story of an
encounter that led on this route to A World Apart.
Mi ricordo. L’Atelier di mio padre. Lui, appassionato di
essenze. Le sue mani si posano sul legno.
Plasmano gli oggetti. Un’essenza pura e divina. La
memoria olfattiva. Un piccolo brivido. La capacità di
creare, di interpretare desideri. Emozioni della nostra
anima che oltrepassano le frontiere.
Il mormorio di Gio si fa vicino: “Vivo gli spazi del mon-
do, i suoi profumi, i colori. Ascolto. Capisco e racconto
la magia di un momento”. Conservo queste parole. La
magia di un momento.
Mettere un po’ di sé stesso in ogni nuovo progetto.
Un’introspezione nel proprio mondo. Il diritto di conos-
cerlo ancora di più. “Il mio sogno nel cassetto. Adesso
puoi aprirlo.” Immagino le stelle che volano per raggi-
ungere il cielo. Un sogno realizzabile. Il suo sogno,
il mio. Il nostro desiderio. Siamo noi due e capisco.
Adesso so che posso aprire gli occhi.
Tengo la sua mano e la stringo al mio petto. Guardo il
suo dolce sorriso e la bellezza del posto dove mi trovo.
Un’atmosfera. Emozioni sotto il segno di un’eleganza
non convenzionale. Un segno indelebile di un’espe-
rienza estetica e stilistica che accompagna il nostro
viaggio. Ti sono vicino in questo percorso ispirativo.
Sarà il destino del nostro prossimo primo rendez-vous.
Questa è la storia che vogliamo raccontarvi. La storia
di un incontro che ci ha portato su questo percorso per
A World Apart.
 HEADQUARTER C O N TA C T S
via Emilia, 14 w w w. g i o p a g a n i . c o m
42043 Gattatico (RE), Italy info@giopagani.com
+39 0522 90 21 45 press@giopagani.com