Chapter 2

INDUSTRY ANALYSIS

Market need:

Our Ube Turon are dedicated to providing a healthy alternative while delivering the best
merchandise, with natural ingredients, for optimal energy. As we all can see viscan have the bare
amount of time to spend in terms of having a snack just to replenish the energy that we loss while
walking in the campus. We as a student also who knows the struggle in these incident we decided
to make an alternative way to replace the energy that we loss in roaming the campus. Our
product Ube Turon Will helps us to bring back the energy, Many people snack at least once
during the course of a day, and there are several reasons why. The most common scenario is that
our stomachs start growling a few hours after our last meal. Our target for these snacks is our
dear student ang staff in the campus, providing them a convenient and affordable snacks.

With a good economic performance in recent years and an increase in the number of foodservice
outlets, the Philippines foodservice market sales have continued to rise. Furthermore,
establishments increased as a result of an increase in the frequency of eating out influenced by
rising affluence, increasingly busy lifestyles, and the desire for convenience. The foodservice
market in the Philippines is highly driven by the rise in value-conscious consumers willing to try
new restaurants with a wide range of menu options including interesting international and local
cuisines, which also cater to an increasingly busy lifestyle, will likely find favor in this m The
Philippines foodservice market includes full-service restaurants, self-service restaurants, fast
food, street stalls and kiosks, cafes and bars, and 100% home-cooked meals.delivery restaurant
structured as independent consumer foodservice, chained consumer foodservice (Modor
Intelligence, 2019).

Current trends:
The ube cheese trend began during the nationwide lockdown, when people started to get bored in
their houses so they reinvented some recipes, in which ube cheese pandesal was the crowd’s top
favorite. Some of the Filipino mirienda favorites also joined the ube cheese craze:The usual
turon is a fried wrapped sugar-coated saba, and it comes with langka if you choose to have a
special turon. Now, they made it more special as they put a twist on the typical turon by making
it a wrapped ube cheese.