PROPAGANDA &

PUBLIC OPINION
Gem Kenneth Ayos
202205596

PADM 203: Public Administration

and Political Processes
 Definition
PROPAGANDA
It is the dissemination of information
to influence public opinion. It is a
systematic effort to manipulate other
people’s beliefs, attitudes, or actions
by means of symbols.
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TYPES OF PROPAGANDA

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BANDWAGON TESTIMONIAL
The propagandist puts forth This is the celebrity
the idea that everyone is endorsement of a
doing this, or everyone philosophy, movement or
supports this person/cause, candidate.
so should you.

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TYPES OF PROPAGANDA

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TRANSFER FEAR
A device by which the It plays on deep-seated
propagandist links the fears; warns the audience
authority or prestige of that disaster will result if
something well-respected they do not follow a
and revered, such as church particular course of action.
or nation, to something he
would have us accept.
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TYPES OF PROPAGANDA

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NAME CALLING GLITTERING
GENERALITIES
It links a person, or idea, to
a negative symbol. It links a person, or idea, to
a positive symbol.

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TYPES OF PROPAGANDA

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PLAIN FOLKS BAD LOGIC
An attempt to convince An illogical message is not
the audience that a necessarily propagandistic; it
prominent person and his can be just a logical mistake;
ideas are “of the people". it is propaganda if logic is
manipulated deliberately to
promote a cause.

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TYPES OF PROPAGANDA

09
UNWARRANTED
EXTRAPOLATION
Making huge predictions
about the future on the basis
of a few small facts.

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 PUBLIC OPINION
It is an aggregate of the individual
views, attitudes, and beliefs about a
particular topic, expressed by a
significant proportion of a community.

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PUBLIC OPINION
Public Sphere - is an area in social life
where individuals can come together
to freely discuss and identify societal
problems.

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 REFERENCES
Public Broadcasting Service. (n.d.). Reporting America at war. PBS.
Retrieved October 12, 2022, from
https://www.pbs.org/weta/reportingamericaatwar/

Smith, B. Lannes (2021, January 24). propaganda. Encyclopedia

Britannica. https://www.britannica.com/topic/propaganda

Davison, W. Phillips (2022, August 29). public opinion. Encyclopedia

Britannica. https://www.britannica.com/topic/public-opinion