CREATIVE

TECHNOLOGY
INTERACTIVE
MULTIMEDIA
INTERACTIVE MULTIMEDIA

is any computer-delivered electronic system that allows

the user to control, combine, and manipulate different
types of media, such as text, sound, video, computer
graphics, and animation.
INTERACTIVE MULTIMEDIA

Interactive media integrate computers, memory

storage, digital (binary) data, telephone,
television, and other information technologies.
INTERACTIVE MULTIMEDIA

Their most common applications include training

programs, video games, electronic
encyclopedias, and travel guides.
INTERACTIVE MULTIMEDIA

Interactive media shift the user’s role from

observer to participant and are considered the
next generation of electronic information
systems.
EXAMPLES OF
INTERACTIVE
MEDIA
INTERACTIVE
TELEVISION
INTERACTIVE TELEVISION
Interactive television (iTV) is the
integration of traditional television
technology and data services. It is a two-
way cable system that allows users to
interact with it via commands and feedback
information. A set-top box is an integral
part of an interactive television system.
EXAMPLE:
Voting programs, where people interact
with reality television or register real-time
response to debates, are examples of
interactive television. Sports programs
may allow people to change camera angles
and generate instant replays.
INTERACTIVE
NARRATIVE
INTERACTIVE NARRATIVE
An interactive narrative is one which is
composed with a branching structure where
a single starting point may lead to multiple
developments and outcomes. The principle
of all such games is that, at each step of the
narrative, the user makes choices that
advance the story, leading to a new series
of choices.
EXAMPLE:
Interactive storytelling (also known as
interactive drama) is a form of digital
entertainment in which the storyline is not
predetermined.
INTERACTIVE
ADVERTISING
INTERACTIVE ADVERTISING
Interactive advertising allows consumers
to interpret advertisements in unique ways
and understandings, and sheds light on the
increasing significance of the consumer's
role in determining the value of marketing
campaigns in modern society.
INTERACTIVE ADVERTISING
Interactive advertising uses online or
offline interactive media to communicate
with consumers and to promote products,
brands, services, and public service
announcements, corporate or political
groups.
EXAMPLE:
One example of an interactive ad would be an
ad for a business that takes the form of a
playable game. Another example could be an
interactive video that asks the viewer to
make choices or answer questions.
ALGORITHMIC ART
ALGORITHMIC ART
Algorithms have been used for centuries in
an intuitive way in the form of rule systems,
instructions, game rules, plans and scores
in architecture and music. In the visual arts
as well as in music, algorithms have long
been of great importance as instruments of
creation.
EXAMPLE:
As part of live coding, the algorithms are
written and performed live and with
frequent improvisation in the form of
programming source texts. Those who are
programming live enter into a dialogue with
the audience and also with the process that
is underway.
VIDEO GAMES
VIDEO GAMES
A video game, also known as a computer
game, is an electronic game that can be
interacted with using an input device, such
as a controller, keyboard, or joystick.
Video games can be used for entertainment
and relaxation, but they can also be used
for competitions and for computer
learning.
EXAMPLE:
Most Played Games in 2022, Ranked by Peak Concurrent Players
• PUBG – 696,704. ...
• Dota 2 – 786,118. ...
• Counter-Strike: GO – 1,01 Million. ...
• Minecraft – 1.4 Million+ ...
• Roblox – 'Nearly 4 Million. ...
• Crossfire – 8 Million. ...
• League of Legends – 8 Million. Most Played Games in 2022.
• Fortnite – 12.3 Million. Most Played Games in 2022.
SOCIAL MEDIA
SOCIAL MEDIA
Social media refers to the means of
interactions among people in which they
create, share, and/or exchange
information and ideas in virtual communities
and networks. The Office of Communications
and Marketing manages the main Facebook,
Twitter, Instagram, LinkedIn and YouTube
accounts.
EXAMPLE:
EXAMPLE:
The latest statistics show that
Facebook continues to reign strong as
the king of social media, with 2.94 billion
active users in 2022. That means that
around three out of every four of the
3.96 billion social media users are
active Facebook users.
VIRTUAL REALITY
VIRTUAL REALITY
virtual reality (VR), the use of
computer modeling and simulation
that enables a person to interact
with an artificial three-
dimensional (3-D) visual or other
sensory environment.
EXAMPLE:
AUGMENTED REALITY
AUGMENTED REALITY
Augmented reality is an interactive
experience that combines a real-world
environment and computer-generated
content using 3D registration of the
virtual content and the real world
through pose tracking.
EXAMPLE:
ACTIVITY
LET'S TRY AN
INTERACTIVE
MULTIMEDIA
ANSWER THE LINK
AND WRITE THE
RESULT IN YOUR
NOTEBOOK
https://personalityatwork.co/free-personality-
test
 THANK YOU
FOR PLAYING
See you next time!
 GROUP
ACTIVITY
 GROUP ACTIVITY

create an interactive multimedia

presentation
GROUP ACTIVITY
Rubrics:
Content: 50 points
Quality/ Clarity: 20 points
Creativity: 20 points
Timeliness: 10 points
Total: 100 points.
 GROUP ACTIVITY

Each group will present its interactive media

presentation in the class. after the presentation,
they will conduct a survey on how the interactive
multimedia they created affect their audience.
 GROUP ACTIVITY

10 minutes per group presentation

 SURVEY

Rate the interactive media from 1-5, 5 being the

highest.
• How much do you like the content?
• Did you enjoy?
• Did you like the presentation?
GROUP ACTIVITY
Rubrics:
Content: 30 points
Quality/ Clarity: 20 points
Creativity: 20 points
Presentation: 20 points
Audience impact: 10 points
Total: 100 points.
THANK YOU FOR
PARTICIPATING
See you next time!