NAME: CALDO, KLYDE HUMPHREY DARION S.

SECTION: CSS 11-1

ACTIVITY 10.2.A – CRITIQUING VISUAL

1. Look at the visual

image:

2. Identify and describe

at least 3 design
elements and 3
design principles
employed.

3. Evaluate the visual

by filling up the
media and
information design
framework
worksheet.

4. Submit in Activity
10.2.A Submission
Bin a one-page
written critique of the
visual based on the
media and
information design
framework:

The 3 design elements and 3 design principles employed are:

Center of interest: Because it shows specific picture that attracts the attention of the readers.

Volume: Because it shows three-dimensional and have length , width and depth.

Value: The design of the condominium shows the different shading/degree of light and dark.
COMPONENT GUIDE QUESTIONS ANSWERS
Target Audience Who is the intended audience? Filipino/Pinoy People

Sender/Author Who is the producer? One Mega Group, Inc.

Purpose What is the purpose? The purpose of this magazine is to

invite/encourage Filipino people to try their
condominium.

Key Content What is the topic or message? The topic or message in the magazine showing
the best filipino design of a condominium.

What are the facts?

It also says “A beautiful home starts with you, my
home”, advertising their beautiful condominium
design.

Form / Style How was the information presented? The information presented in a magazine form.
Simple yet informative.

Did it make use of appropriate design

elements and principles? Yes, it uses appropriate design that will attract
many Filipino readers.

Medium / Format Is this the best platform to use? Why? Yes, because they used magazine and it is one of
the most used medium/format here in the
Philippines.