SAMPLING

Presented by: Sillar, Carla Mae & Sy, Onycha

What is sampling?
Sampling is the act, process,or
technique of selecting a suitable
sample, or a representative part
of a population for the purpose
of determining parameters or
characteristics of the whole
population.
PURPOSE O F S A M P L I N G

The sample is needed as it may not be

practical and never economical to conduct a
census of whole population because :
The large size of many populations.
The time factor
Inaccessibility
Destructiveness of the observation
Accuracy and sampling
 Sampling error
Sampling error is the degree to which sample might be
different from the population.
Sampling error comprises the differences between the
sample and the population that are due solely to the
particular participants that have been selected.

TWO BASIC CAUSE FOR SAMPLING ERROR

CHANCE SAMPLING BIAS

 CHANCE
The error that occurs because of bad luck,
resulting in untypical choices and unusual
units in a population.
 SAMPLING BIAS
Occurs when the units that are
selected from the population for
inclusion in the sample do not reflect
the population.
 36% 4.374 4
12

Sampling Frame
5.76
The sampling frame is the actual list of 53%
individuals that the sample will be drawn
from. Ideally, it should include the entire

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target population (and nobody who is not
2
part of that population).
16
4
7.802 97% 12
 SAMPLE SIZE
Sample size depends on the nature of the analysis
to be performed, the desired precision of the
estimates one wishes to achieve, the kind and
number of comparisons that will be made, the
number of variables that have to be examined
simultaneously and how heterogenous the sampled
population is.
getting the sample size
 Types of sampling method

PROBABILITY SAMPLING NON-PROBABILITY SAMPLING

involves random selection, allowing involves non-random selection based
you to make strong statistical on convenience or other criteria,
inferences about the whole group. allowing you to easily collect data.
 Systematic
Simple Random
sample probabilty sample

sampling
Every member of the
every member of the population is listed
population has an with a number, but
equal chance of instead of randomly
being selected. generating numbers,
individuals are chosen
at regular intervals.
Stratified
Sample Cluster Sample
also involves dividing
involves dividing the population into
the population subgroups, but each
into subgroup should have
subpopulations similar characteristics
that may differ in to the whole sample.
important ways.
 NON- Voluntary response

probabilty
Convenience sampling
Sampling mainly based on ease
of access. Instead of

sampling
A convenience sample the researcher
simply includes the choosing participants
individuals who and directly
happen to be most contacting them,
accessible to the people volunteer
researcher. Snowball themselves
Purposive Sampling
Sampling snowball sampling can
be used to recruit
also known as
judgement sampling, participants via other
involves the participants. The
researcher using their number of people you
expertise to select a have access to
sample that is most “snowballs” as you get in
useful to the purposes contact with more
of the research. people.