SAMPLING AND SAMPLING

DESIGN
 SAMPLING
/ˈsam-plɪŋ/

sampling is the process or method of using a subset of

a population to represent the whole population.
 POPULATION VS. SAMPLE

POPULATION SAMPLE

- the entire group - the specific group

that you want to draw of individuals that
conclusions about. you will collect data
from.
 SAMPLING FRAME SAMPLING SIZE
The sampling frame is the
The sample size is the number
actual list of individuals that
of people who complete
the sample will be drawn
questionnaires in a research
from. Ideally, it should
project. It is a representative
include the entire target
sample of the target audience
population (and nobody who
in which you are interested.
is not part of that
population).
 PROBABILITY SAMPLING
PROBABILITY SAMPLLING

Defined as a research technique that uses random selection to study a segment of a

population.

All members of a population have equal chances participating in a research survey.

Researchers may use this technique to generate statistics that explain a larger
trend.
 SIMPLE RANDOM SAMPLING
PROBABILITY SAMPLLING

Type of probability sampling in

which the researcher randomly
selects a subset of participants
from a population. Each
member of the population has
an equal chance of being
selected.
 SYSTEMATIC SAMPLING
PROBABILITY SAMPLLING

A probability sampling
method where researchers
select members of the
population at a regular interval
 STRATIFIED RANDOM SAMPLING
PROBABILITY SAMPLLING

A sampling method where researchers

divide the population into subpopulations
or subgroups (called strata) based on the
relevant characteristic (e.g., gender
identity, age range, income bracket, job
role).
 CLUSTER SAMPLING
PROBABILITY SAMPLLING

Type of sampling
methodwhere researchers
divide a population into
smaller groups known as
clusters. They then randomly
select among these clusters
to form a sample.
 NON-PROBABILITY SAMPLING
NON-PROBABILITY SAMPLLING

Defined as a sampling technique in which the researcher selects samples based on

the subjective judgment of the researcher rather than random selection.

This type of sample is easier and cheaper to access, but it has a higher risk of
sampling biased.

Non-probability sampling techniques are often used in exploratory and qualitative

research.
 CONVENIENCE SAMPLING
NON-PROBABILITY SAMPLLING

Convenience sampling is a
common type of non-
probability sampling where
you choose participants for a
sample, based on their
convenience and availability.
 QUOTA SAMPLING
NON-PROBABILITY SAMPLLING

Is a sampling technique similar

to stratified sampling. In this
method, the population is split
into segment (strata) and you
have to fill a quota based on
people who match the
characteristics of each stratum.
 SNOWBALL SAMPLING
NON-PROBABILITY SAMPLLING

Is a non-probability sampling
type that mimics a pyramid
system in its selection pattern.
You choose early sample
participants, who then go on to
recruit further sample
participants until the sample
size has been reached.
 PURPOSIVE SAMPLING
NON-PROBABILITY SAMPLLING

Is a type of non-probability
sampling where you make a
conscious decision on what the
sample needs to include and choose
participants accordingly. In this
way, you use your understanding of
the research’s purpose and your
knowledge of the population to
judge what the sample needs to
include to satisfy the research aims.