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Research 2

2nd Quarter of First Semester


Understanding Data and
Ways to Systematically
Collect the Data
Introduction
Qualitative Research Design
This is done in order to generate new
Research Design ideas with regards to a certain
phenomenon. Statistical analysis and
The research serves as the structure of mathematical computations are not used
your study. It gives direction to the study in this type of design
and makes your research more
systematized. Quantitative Research Design
Type of design uses statistical analysis
Two Main Research and mathematical computation in order
Design to generate a conclusion
Advantages of Quantitative
Research
● It is a good way to verify
results
● Variables can easily be
● It can filter out external
manipulated.
factors and produce
unbiased results.
● Can be used to verify
qualitative researches and
narrow down possible results.
Disadvantages of ● It can take plenty of time
Quantitative to collect data.
Research ● It can be difficult and
expensive to do.
● It requires statistical
analysis and this can be
difficult for some people
to do.
● There is very little room
for uncertainty.
Types of 1. Survey Research
Quantitative
Research
This type of research uses
interviews, questionaires,
polls and other similar
instruments in order to gather
data. Data van be collected in
a variety of ways: in person,
on social media, e-mail, on
the phone and many more.
Types of 2. Correlational Research
Quantitative
Research

This type of research aims to


study the connection between
two variables. The
researchers would want to
know how a certain variable
can affect the other.
Types of 3. Causal-Comparative
Quantitative Research
Research
This type of research is used
in order to verify a suspected
cause and effect relationship
between variables. It
compares the variables but it
does not focus on the
relationship.
Types of
Quantitative 4. Experimental Research
Research

This type of research is based


on a formed hypothesis. It
aims to prove or disapprove
the hypothesis.
Description A sample is a small
of a Sample part of population. It is
meant to represent that
population as a whole
for the study that is
being conducted.
Illustration of the P
sample and the Population (N)
population

Sample (n)
In a large population, not
Why use a all of the members can be
sample? interviewed/ survey/ etc.
It would be impossible to
cover an extremely large
group. A sample is used in
order to make data
collection easier and
possible to do.
Different Sampling Sampling
Methods Is a formal process of
choosing the correct
subgroup called sample from
a population to participate in
a research study.
Categories of
Sampling Techniques 1. Random Sampling
Techniques

2. Nonrandom
Sampling Techniques
1. Probability The most important
Sampling Procedures
characteristics of
probability sampling
procedure is the random
selection of the samples.
Four (4) probability
sampling procedures are
the following:
A. Simple Random This is the most
Sampling (SRS)
frequently used type of
probability sampling
technique.

Each sample is equally


likely as each other
sample.
C. Stratified Random Stratified sampling is a random
sampling method of dividing the
Sampling population into various subgroups
or strata and drawing a random
sample from each. Each subgroup
or stratum consists of items that
have common characteristics. This
sampling method is widely used in
human research or political
surveys.
Example:
If the researcher wanted a sample of 50,000
graduates using age range, the proportionate
stratified random sample will be obtained using
this formula: (sample size/ population size) x
stratum size. The table below assumes a
population size of 180,000 MBA graduates per
year.
Age Group 24-28 29-33 34-37 Total

No. of 90,000 60,000 30,000 180,000


People
in
Stratum
Strata 25,000 16,667 8,333 50,000
sample
size
D. Cluster Sampling Method of probability
sampling where researchers
divide a large population up
into smaller groups known as
cluster, and then select
randomly among the clusters
to form a sample. This is a
popular method in
conducting marketing
researches
2. Nonrandom There are situations
Sampling when the researcher
cannot employ random
selection. In cases where
probability sampling is
not applicable, you may
consider some non-
probability sampling
alternatives.
A. Convenience A convenience sample simply
includes the individuals who
Sampling (Availability happen to be most accessible
Sampling) to the researcher.
This is an easy and inexpensive
way to gather initial data, but
there is no way to tell if the
sample is representative of the
population, so it can’t
produce generalizable
results.
Example You are researching opinions about
student support services in your
university, so after each of your
classes, you ask your fellow
students to complete a survey on
the topic. This is a convenient
way to gather data, but as you
only surveyed students taking the
same classes as you at the same
level, the sample is not
representative of all the students
at your university.
Snowball Sampling One such method is snowball
sampling, a method in which
researchers recruit initial subjects
to be in a study and then ask those
initial subjects to recruit
additional subjects to be in the
study.
Snowball sampling is also sometimes
referred to as chain-referral
sampling.
Using this approach, the sample size
“snowballs” bigger and bigger as
each additional subject recruits
more subjects.
Purposive Sampling
Quota Sampling
Instrumento ng
Pananaliksik

Survey
questionaire
Review of Concepts

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