Sampling Techniques

Process of selecting
respondents or
people to answer
questions meant to
yield data for a
research study.
SAMPLING
SELECTION OF THE PARTICIPANTS
The chosen ones constitute
the sample through which
you will derive facts and
evidence to support the
claims or conclusions
propounded by your
research problem.
SAMPLING
The bigger group
from where you
choose the sample
is called population.
SAMPLING
SAMPLING
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SAMPLING
A probability
sampling method is
any method of
sampling that
utilizes some form
of random selection.
PROBABILITY SAMPLING
In order to have a random
selection method, you must
set up some process or
procedure that assures that
the different units in your
population have equal
probabilities of being
chosen.
Humans have long
practiced various
forms of random
selection, such as
picking a name out of
a hat, or choosing the
short straw.
These days, we tend to
use computers as the
mechanism for
generating random
numbers as the basis
for random selection.
- Best type of probability
sampling through which
you can choose sample
from a population. Using
pure-chance selection, you
assure every member of the
same opportunity to be in
the sample.
SIMPLE RANDOM SAMPLING
- Here, the only basis of
including or excluding a
member is by chance or
opportunity, not by any
occurrence accounted
for by cause-effect
relationships.
SIMPLE RANDOM SAMPLING
- Chance and
system are the ones
to determine who
should compose the
sample.
SYSTEMATIC SAMPLING
- For instance, if you want to
have a sample of 150, you may
select a set of numbers like 1-
15 and out of a list of 1,500
students, take every 15th name
on the list until you complete
the total number of
respondents to constitute your
sample.
SYSTEMATIC SAMPLING
Stratified random sampling is a method
of sampling that involves the division
of a population into smaller groups
known as strata. In stratified random
sampling, the strata are formed based
on members' shared attributes or
characteristics. A random sample from
each stratum is taken in a number
proportional to the stratum's size when
compared to the population. These
subsets of the strata are then pooled to
form a random sample.
STRATIFIED SAMPLING
- This makes you
isolate a set of
persons instead of
individual members to
serve as sample
members.
CLUSTER SAMPLING
- Example, if you want to
have a sample of 120 out
of 1,000 students, you
can randomly select
three sections with 40
students each to
constitute the sample.
CLUSTER SAMPLING
The subjects are chosen
based on their
availability or the
purpose of the study,
and in some cases, on
the sole discretion of the
researcher.
NON - PROBABILITY SAMPLING
This is not a scientific way
of selecting respondents.
Neither does it offer a valid
or an objective way of
detecting sampling errors.
Edmond 2013
NON - PROBABILITY SAMPLING

You resort to quota
sampling when you
think you know the
characteristics of the
target population very
well.
QUOTA SAMPLING
NON-PROBABILITY SAMPLING
Using a quota or a specific set
of persons whom you believe to
have the characteristics of the
target population involved in the
study is your way of showing
that the sample you have
chosen closely represents the
target population as regards
such characteristics.
QUOTA SAMPLING
Since the subjects you
expect to participate in the
sample selection are the
ones volunteering to
constitute the sample,
there is no need for you to
do any selection process.
VOLUNTARY SAMPLING
You choose people whom
you are sure could
correspond to the
objectives of your study,
like selecting those with
rich experience or interest
in your study.
PURPOSIVE SAMPLING
The willingness of a
person as your
subject to interact
with you counts a lot
in this NPS method.
AVAILABILITY SAMPLING
If during the data-collection time,
you encounter people walking on a
school campus, along corridors,
and along park or employees lining
up at an office, and these people
show willingness to responds to
your questions, then you
automatically consider them as
your respondents.
AVAILABILITY SAMPLING
Free to obtain data from
any group just like snow
freely expanding and
accumulating at a certain
place, you tend to increase
the number of people you
want to form the sample of
your study.
Harding 2013
SNOWBALL SAMPLING

Sampling Techniques

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Process of selecting

NON - PROBABILITY SAMPLING

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