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POPULASI,SAMPLING
2. GROUPS
3. ORGANIZATIONS
4. GEOGRAFIC/CULTURES
5. DYAD
CONTOH UNIT ANALYSIS
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SAMPLE VS POPULATION
Sample
Population
POPULATION DEFINITION
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WHY SAMPLING?
o Specifying a sampling method for selecting items or events from the frame
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Target Population:
The population to be studied/ to which the investigator
wants to generalize his results
Element:
A single member of population
smallest unit from which sample can be selected
List of all the sampling units from which sample is drawn
Sampling scheme:
Method of selecting sampling units from sampling frame
Contoh:
Target Population:
Sampling Method:
Sample:
Types of Sampling
PROBABILITY VS NON-PROBABILITY
Non-
probability
Probabi
lity Convenience
Snowball
Samples
Systematic Stratified
Simple
Cluster Purposive Quota
Random
METHODS USED IN PROBABILITY SAMPLES
⮚Restricted:
⮚Systematic sampling
⮚Cluster sampling
⮚Stratified sampling
PROBABILITY SAMPLES
Random sampling
Each subject has a known probability of being
selected
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PROBABILITY SAMPLING
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CLUSTER SAMPLING
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■ Stratified Sampling
■ Sub-samples are randomly drawn from
samples within different strata that are
more or less equal on some characteristic
■ Why?
■Can reduce random error
■More accurately reflect the
population by more proportional
representation
STRATIFIED SAMPLING
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Stratified Random Sampling
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Purposive Sampling
■ The sampling procedure in which an experienced
research selects the sample based on some
appropriate characteristic of sample members… to
serve a purpose
Purposive Sampling
For example, an interviewer may be told to sample 200 females and 300
males between the age of 45 and 60.
It is this second step which makes the technique one of non-probability
sampling.
In quota sampling the selection of the sample is non-random.
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■ Snowball sampling
■ The sampling procedure in which the initial
respondents are chosen by probability or non-
probability methods, and then additional
respondents are obtained by information
provided by the initial respondents
Snowball Sampling
Respondent-driven sampling, initial respondents refer others to
the researcher
□Usually used with hard-to-discover populations
□Bias introduced by structured nature of affiliation
□Can be improved with incentives to subjects to recruit a
certain number of new respondents
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CONCLUSIONS
Slovin