UNIVERSITI KUALA LUMPUR KAMPUS KOTA

MALAYSIAN INSTITUTE OF INFORMATION TECHNOLOGY

Name of Course INTRO TO MULTIMEDIA DEVELOPMENT Course Code IMD10403

Lecturer MASYARAH ZULHAIDA BINTI MASMUZIDIN Semester / Year JAN 2021
FADZILLAH BINTI ABD AZIZ
Programme DIM Weightage 30% ( Total 100 marks)
Assessment Assignment Due Date 26-03-2021 at 11.59pm

ASSESSMENT DETAILS
TITLE/NAME ASSIGNMENT: CRITICAL ANALYSIS
WEIGHT 30% ( Group of max 2) – same group members for Final Project
COURSE
CLO2 – Report an analysis on an interactive multimedia product (A3, PLO7)
OUTCOME(S)
Critical analysis allows one to systematically evaluate a work's or product’s effectiveness including what
it does well and what it does poorly. It can be used to discuss a book, an article, a film or an application.
It allows you to understand and analyze the evidence, ideas and claims within your particular field of
study. Critical analysis allows you to have greater clarity on the issues and information you process.
what is critical analysis in research - Google Search

1. Perform a critical analysis on one application: -

a. Which uses two different platforms, e.g. Mobile Applications (apps) and Website. 
b. It is a teaching and learning, for e.g. learning mathematics, learn how to swim or learn
how to make cookies.
c. The teaching and learning should include learning process, assessment to test users’
learning understanding and provides feedback to users’ scoring.
d. The analysis should be based on multimedia elements e.g. text, graphic, colour, audio,
video, animation, interface design and interaction.
e. It should not include application contents, systems and storage system.

2. In order to analyse, use the SWOT (Strengths, Weakness, Opportunities, and Threats)
Analysis method. 
Identify three (3) for each strength, weakness, opportunities and threats for each of the
application website and apps.
 Perform the comparison and determine which of the two the best platform for the
INSTRUCTIONS
application.
 Suggest three (3) improvements for each platform.

3. The content of the report is based on the following chapters:

a. 1.0 Objectives of the website/apps – what the user will learn. (10 lines)
b. 2.0 The target audience (eg. age / location/race). (10 lines)
c. 3.0 SWOT analysis. (5-6 pages)
d. 4.0 Best platform – include at least five (5) reasons. (10 lines)
e. 5.0 Improvements for each platform. – 3 for each platform
f. 6.0 Conclusion (half a page)
g. Start each chapter on a new page.

4. Report submission: -
SOFTCOPY (in Microsoft Word)
a. Cover page: - UniKL logo, Subject code & subject name, Assignment Title,
Students’ Id No, Semester Jan 2021
b. Use Font Arial (11) or Calibri (12), colour - black.
c. Use common page formatting. Include page numbers.
d. Submit softcopy (Id1_Id2_Assignment.doc) of your report to Assignment
folder by 26-03-2021 at 11.59pm.
DELIVERABLES 1. Report softcopy
1. If you submit a plagiarized work, you will be marked zero for this project.
IMPORTANT
2. Plagiarized means your content/report/idea is the same as your friends’ or
NOTICE
other’s work.