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AMMONIA FREE PERMANENT HAIR COLOUR POWERED BY OIL.

UNIQUE ODS TECHNOLOGY FOR OPTIMAL SCALP COMFORT


AND SUBLIME SHINE.

THE RANGE

INOA ODS² CREAM COLOURANT INOA CARMILANE


• Ammonia free for a pleasant smell • Ammonia free for a pleasant smell
PERMANENT

• For up to 100% white hair coverage • For up to 100% white hair coverage

• Dimensional colour result • Captivating intensity

• Luxurious softness, sublime shine • Deep reds with garnet accents

• With ODS Technology for optimal • 1 x 60g tube


scalp comfort and sublime shine • 1 x application
• 1 x 60g tube
• Revolutionary Rubilane, DM5 and
Carmilane technologies offer pure
and intense reflects within selected
red and copper shades
• 1 x application

INOA SUPRÊME ODS2 INOA GLOW


CREAM COLOURANT • Our 1st no ammonia oil-glow colour
• Ammonia free for a pleasant smell
• +30% Light Reflection**
• For 70% to 100% white hair
• Up to 2 x more translucency***
• Double reflect to complement skin tone
• Up to 70% cool dyes
• Densilum for a thickening effect and
• 1 x 60g tube
fuller look
• 1 x application
• 1 x 60g tube
• 1 x application

RICH OXYDANT INOA POST SHAMPOO


• The first oxydant containing • Post-colour shampoo designed to
ODS2* technology emulsify oil-based colouration and
enhance the colour result
• 1000ml 10, 20 or 30 vol. (3, 6 or 9%)
• 1500ml
• 16 x applications for a full bottle used
• 150 x applications

* ODS²: Oil Delivery System² **Instrumental test ***Vs Inoa Core Range

10 L’ORÉAL PROFESSIONNEL COLOUR PRODUCT KNOWLEDGE BOOK


AMMONIA FREE PERMANENT HAIR COLOUR POWERED BY OIL.
UNIQUE ODS TECHNOLOGY FOR OPTIMAL SCALP COMFORT
AND SUBLIME SHINE.

KEY BENEFITS

ENRICHED WITH 60%


OIL CONCENTRATION

PERMANENT
IMPROVED HAIR QUALITY

DIMENSIONAL COLOUR RESULT

UP TO 100%
WHITE HAIR COVERAGE

AMMONIA FREE
FOR A PLEASANT SMELL

11
AMMONIA FREE PERMANENT HAIR COLOUR POWERED BY OIL.
UNIQUE ODS TECHNOLOGY FOR OPTIMAL SCALP COMFORT
AND SUBLIME SHINE.

THE TECHNOLOGY
BEFORE THERE WAS...
CLASSIC PERMANENT HAIR COLOUR
BEFORE APPLICATION AFTER APPLICATION
PERMANENT

Colourant THE PRESENCE OF AMMONIA

Ammonia • Odour
• Risk of scalp discomfort, stinging

TODAY THERE IS...


THE INNOVATIVE ODS2 TECHNOLOGY (OIL DELIVERY SYSTEM2)
A breakthrough oil base that optimises the action of the colouration
system and helps respect the natural protective layer of the hair**

BEFORE APPLICATION AFTER APPLICATION

Colourant 100% AMMONIA-FREE


PERMANENT COLOUR
Alkaline agent
• Odourless
• Optimised scalp comfort
• Optimised respect for the hair†

** Lipid preservation test. INOA vs. our classic permanent colouration after 5 applications

Respects the natural level of lipids and essential amino acids of natural hair

12 L’ORÉAL PROFESSIONNEL COLOUR PRODUCT KNOWLEDGE BOOK


AMMONIA FREE PERMANENT HAIR COLOUR POWERED BY OIL.
UNIQUE ODS TECHNOLOGY FOR OPTIMAL SCALP COMFORT
AND SUBLIME SHINE.

PREPARATION
TO PREPARE 1 APPLICATION OF INOA ODS²

PERMANENT
1 x 60g tube of 60g of INOA ODS² Rich Oxydant
INOA ODS² Cream Colourant 10, 20 or 30 vol. (3, 6 or 9%)*

Mix 1 to 1 ratio. Mix together until a rich, creamy consistent texture is obtained.
Wear suitable disposable gloves during the preparation, application and rinsing of the product.

TO PREPARE ½ APPLICATION OF INOA ODS²

½ x 60g tube of 30g of INOA ODS² Rich Oxydant


INOA ODS² Cream Colourant 10, 20 or 30 vol. (3, 6 or 9%)*

TO PREPARE ¼ APPLICATION OF INOA ODS²

+
¼ x 60g tube of 15g of INOA ODS² Rich Oxydant
INOA ODS² Cream Colourant 10, 20 or 30 vol. (3, 6 or 9%)*

ATTENTION
INOA INTENSE REDS (CARMILANE, RUBILANE & DM5) COVER UP TO
100% WHITE HAIR WITHOUT MIXING WITH A NATURAL BASIC SHADE*
* For more details, refer to the instructions for use.

* (10 vol. to colour refresh or darken previously coloured hair, 20 vol. for coverage of white hair
or lighten up to 2 levels and 30 vol. to lighten up to 3 levels)

Respects the natural level of lipids and essential amino acids of natural hair

13
AMMONIA FREE PERMANENT HAIR COLOUR POWERED BY OIL.
UNIQUE ODS TECHNOLOGY FOR OPTIMAL SCALP COMFORT
AND SUBLIME SHINE.

APPLICATION & DEVELOPMENT


Apply to the root area and, if necessary, the lengths
and ends (see Lengths and Ends Techniques
opposite). Due to its creamy texture, the product
adheres well to the hair.
DEVELOPMENT TIME:
35 MINS
PERMANENT

REMOVAL & RINSING


Wet or dry emulsify. Add a little water.
After a few moments, rinse thoroughly
until water runs clear.
Shampoo with INOA Post and rinse.

WHITE HAIR USAGE


DETERMINE THE AMOUNT OF WHITE HAIR:

FROM
UP TO
70% 70% TO
100%
Mix 1 x 60g tube Mix ½ x 60g tube of your
70% – 100% of your chosen chosen shade + ½ x 60g
INOA ODS² shade + tube of a fundamental
60g INOA ODS² Rich family shade on the same
Oxydant 20 vol. (6%). level + 60g INOA ODS²
Rich Oxydant 20 vol. (6%)*
DEVELOPMENT TIME: DEVELOPMENT TIME:
35 MINS 35 MINS

* For a deeper and richer cover, use a deep cover Natural basic shade.

Respects the natural level of lipids and essential amino acids of natural hair

14 L’ORÉAL PROFESSIONNEL COLOUR PRODUCT KNOWLEDGE BOOK


AMMONIA FREE PERMANENT HAIR COLOUR POWERED BY OIL.
UNIQUE ODS TECHNOLOGY FOR OPTIMAL SCALP COMFORT
AND SUBLIME SHINE.

LENGTHS & ENDS TECHNOLOGY


For all lengths and ends techniques do not add water.

ROOTS

PERMANENT
LENGTHS AND ENDS

CHANGE OF COLOUR (TAKE COLOUR REFRESH NO COLOUR CHANGE


THROUGH IMMEDIATELY) (TAKE THROUGH) (TAKE THROUGH FOR 5 MIN)
Apply your chosen INOA ODS² Apply your chosen INOA ODS² Apply your chosen INOA ODS²
shade to the root area. shade to the root area. shade to the root area.
Without adding water, take DEVELOPMENT TIME: DEVELOPMENT TIME:
through immediately to the 20 MINS 30 MINS
lengths and ends.
Without adding water, take Without adding water, take
DEVELOPMENT TIME: through to the lengths and ends. through to the lengths and ends.
35 MINS
DEVELOPMENT TIME: DEVELOPMENT TIME:
15 MINS 5 MINS

VIRGIN HAIR APPLICATION


ROOTS ROOTS

LENGTHS AND ENDS LENGTHS AND ENDS

VIRGIN HAIR LONG REGROWTH


Mix 1 x 60g tube of your chosen INOA ODS² shade Mix 1 x 60g tube of your chosen INOA ODS² shade
with 60g INOA ODS² Rich Oxydant 20 or 30 vol. with 60g INOA ODS² Rich Oxydant 20 or 30 vol.
(6 or 9%) and apply to the lengths and ends 2cm (6 or 9%) and apply to the mid‑band, 2cm away
away from the scalp. from the scalp.
Mix a fresh application of your chosen INOA ODS² Mix a fresh application of your chosen INOA ODS²
shade with 60g INOA ODS² Rich Oxydant 20 or shade with 60g INOA ODS² Rich Oxydant 20 or
30 vol. (6 or 9%) and apply to the root area. 30 vol. (6 or 9%) and apply to the root area.
DEVELOPMENT TIME: Take through to the lengths and ends using the
35 MINS appropriate lengths and ends technique.
DEVELOPMENT TIME: 35 MINS

15
AMMONIA FREE PERMANENT HAIR COLOUR POWERED BY OIL.
UNIQUE ODS TECHNOLOGY FOR OPTIMAL SCALP COMFORT
AND SUBLIME SHINE.

COLOUR PHASE IN
FOR GLOBAL TECHNIQUES

COLOUR PHASE IN (CPI)


For use when darkening more than 2 levels or darkening sensitised hair
(two step method).

TO PREPARE THE HAIR FOR COLOURING


• Choose relevant Colour Phase In (CPI) shade from the diagram below and mix
PERMANENT

with 60g INOA ODS² Rich Oxydant 20 vol. (6%) or 10 vol. (3%)
• Apply to lightened or sensitised areas of the hair
• Allow to develop for between 3-15 minutes depending on the desired
undercoat required
• Rinse, shampoo with INOA post and completely dry the hair

TO COMPLETE THE COLOUR SERVICE


• Apply your chosen shade to the roots
• Take through immediately

COOL WARM
TARGET LEVEL TIME COPPER, UNDERCOAT
ASH, BEIGE, GOLD MAHOGANY, RED
9 Very Light Blonde Pale Yellow
3

8 Light Blonde 8,3 8,34 Yellow

15
7 Blonde Yellow Orange

6 Darkest Blonde Orange


3

5 Light Brown 6,34 6,46 Orange Red

15
4 Brown Red

3 Dark Brown Dark Red


3

2 Darkest Brown 4,3 4,3 Very Dark Red

15
1 Black Darkest Red


Respects the natural level of lipids and essential amino acids of natural hair

16 L’ORÉAL PROFESSIONNEL COLOUR PRODUCT KNOWLEDGE BOOK


AMMONIA FREE PERMANENT HAIR COLOUR POWERED BY OIL.
UNIQUE ODS TECHNOLOGY FOR OPTIMAL SCALP COMFORT
AND SUBLIME SHINE.

COLOUR BALANCE IN
FOR PARTIAL TECHNIQUES

COLOUR BALANCE IN (CBI)


Darkening more than 2 levels or darkening sensitised hair (one step method).

UNDER 70% WHITE HAIR


Step by Step:

PERMANENT
1. Apply your chosen shade to the roots, i.e.. 6,45 + 60g INOA ODS² Rich
Oxydant 10 vol. or 20 vol (3% or 6%).
2. Choose the relevant CBI shade from the chart and add ¼ tube of the shade to
the remaining product in the bowl + 15g INOA ODS² Rich Oxydant 20 vol. (6%)
or 10 vol. (3%)
3. Apply to the lightened lengths and ends.
4. DEVELOPMENT TIME:
35 MINS

TIP
Add ¼ tube for approximately every ¼ tube of product you have left in your bowl.

OVER 70% WHITE HAIR


Step by Step:
1. Apply your chosen shade to the roots, i.e. ½ tube 7.3 Fundamental + ½ tube
7.35+ 60g 20Vol INOA Riche Oxydant.
2. Choose the relevant CBI shade from the chart.
3. Prepare ½ tube 7,35 + ½ tube 7,34 (CBI Shade) +60g 10 vol. or 20 vol
(3% or 6%) INOA Riche Oxydant.
4. Apply to the lightened lengths and ends.
5. DEVELOPMENT TIME: 35 MINS

COOL WARM
TARGET LEVEL GOLD, COPPER, RED, UNDERCOAT
ASH, BEIGE MAHOGANY
9 Very Light Blonde 9,3 9,3 or 8,34 Pale Yellow

8 Light Blonde 8,3 8,3 or 8,34 Yellow

7 Blonde 7,3 7,34 or 7,43 Yellow Orange

6 Dark Blonde 6,3 6,34 or 6,46 Orange

5 Light Brown 5,3 5,4 Orange Red

4 Brown 4,3 4,3 Red

3 Dark Brown 4,3 4,3 Dark Red

If your chosen shade is also the CBI shade use the corresponding ,3 shade


Respects the natural level of lipids and essential amino acids of natural hair

17
AMMONIA FREE PERMANENT HAIR COLOUR POWERED BY OIL.
UNIQUE ODS TECHNOLOGY FOR OPTIMAL SCALP COMFORT
AND SUBLIME SHINE.

COLOUR OUT
PERMANENT

CLEANSE DEEP CLEANSE


To eliminate an incompatible reflect. Deep cleanse to lighten
previously coloured hair to
• Wearing suitable disposable
create a final undercoat.
gloves mix 1 sachet of Efassor +
60ml of very hot water, apply at • Mix 1 sachet of Efassor + 75ml
the backwash on dry hair with L’Oréal Professionnel Cream
a sponge Oxydant 20 or 30 vol.
• Begin the application at the nape • Apply at the styling station with a
of the neck and apply quickly brush, using cotton wool to protect
to the lengths and ends, the natural hair
emulsifying continuously
• Lighten until the desired undercoat
• After the development time: rinse is achieved
well & towel dry.
• After the development time: rinse
• If colouring on the same day, dry well & towel dry.
the hair & proceed with normal
• If colouring on the same day, dry
colour routine. Develop as normal.
the hair & proceed with normal
Rinse thoroughly.
colour routine. Develop as normal.
• Shampoo with INOA Post Shampoo. Rinse thoroughly.
• DEVELOPMENT TIME: • Shampoo with INOA Post Shampoo.
UP TO 20 MINUTES
• DEVELOPMENT TIME:
UP TO 50 MINS


Respects the natural level of lipids and essential amino acids of natural hair

18 L’ORÉAL PROFESSIONNEL COLOUR PRODUCT KNOWLEDGE BOOK


AMMONIA FREE PERMANENT HAIR COLOUR POWERED BY OIL.
UNIQUE ODS TECHNOLOGY FOR OPTIMAL SCALP COMFORT
AND SUBLIME SHINE.

QUESTIONS & ANSWERS


Q. How do I mix INOA ODS²? Q. Can I mix 2 shades? Q. Is an allergy alert test essential
when using INOA ODS²?
A. To prepare 1 application of A. Yes. The 60g tubes allow you to mix
INOA ODS², mix: a fashion shade with a corresponding A. Yes. As with all hair colour an allergy
basic shade for coverage of over alert test is required prior to an
• 60g of INOA ODS² Rich Oxydant
70% white hair. application of INOA ODS².
10, 20 or 30 Vol. (3,6 or 9%)
(10 vol. to colour refresh or darken Example: 1 tube of 6 6. Is there a difference between the

PERMANENT
previously coloured hair, 20 Vol. for 1 tube of 6.23 colour result of Majirel & that of
coverage of white hair or lighten up INOA ODS²? If we apply an INOA
Alternatively, all shades can be
to 2 levels and 30 Vol. to lighten up ODS² colour to a Majirel client will
intermixed to achieve unlimited colour
to 3 levels). the client see the difference?
results, when not covering over 70%
• 1 x 60g tube white hair. A. Clients will see a very similar colour
result, however they will also
Q. Is the numbering of INOA Example: 1 tube of 9,13 +
notice the benefits attributed to the
ODS² shades the same as that 1 tube of 7,13 = 8,13
optimised respect for the hair that
of Majirel?
Exception; Do not mix Carmilane, INOA ODS² provides. Additionally,
A. Yes, it is identical. There are Rubilane or DM5 shades with clients will also benefit from optimised
up to three numbers that anything else. scalp comfort & an odourless
represent the depth, primary and colour experience.
Q. If I don’t find two shades I want
secondary reflects.
from INOA ODS², can I mix
INOA ODS² with shades from
another brand?
A. No. As the technology within
INOA ODS² technology (Oil
Delivery System²) is completely
different to existing classic technology
it is not possible to mix shades from
the two brands & achieve a desirable
colour result.

MOCHA ,8

9
Very Light Blonde
8
Light Blonde
7
BLUE
Blonde ,1 ASH

6
Dark Blonde
PURPLE GREEN
,2 IRIDESCENT ,7 MAT
5
Light Brown
4
Brown
3
Dark Brown
2 RED YELLOW
,6 RED ,3 GOLD
Darkest Brown
1
Black MAHOGANY ORANGE
,5 MAHOGANY ,4 COPPER

LEVEL 4 LEVEL 9

Respects the natural level of lipids and essential amino acids of natural hair

19
NO AMMONIA PERMANENT COLOUR,
ODS2 TECHNOLOGY + DENSILUM.

THE RANGE
INOA SUPRÊME ODS2
CREAM COLOURANT
• No ammonia, no odour
• For 70% to 100% white hair
• Double reflect to complement skin tone
PERMANENT

• Densilum for a thickening effect and


fuller look
• 1 x 60g tube
• 1 application

WHITE HAIR USAGE


DETERMINE THE AMOUNT OF WHITE HAIR:

FROM
70% TO
100%
70% – 100% Mix 1 x 60g tube of your chosen INOA
Suprême ODS2 shade + 60g INOA
ODS2 Rich Oxydant 20 vol. (6%)
DEVELOPMENT TIME:
30 MINS

INOA SUPREME IS SPECIFICALLY DESIGNED FOR


70-100% EVENLY DISTRIBUTED WHITE HAIR.

20 L’ORÉAL PROFESSIONNEL COLOUR PRODUCT KNOWLEDGE BOOK


NO AMMONIA PERMANENT COLOUR,
ODS2 TECHNOLOGY + DENSILUM.

FOUR AGE DEFYING BENEFITS


1. OPTIMAL COVERAGE

PERMANENT
Specific formula with optimal balance between
coverage and vibrancy of the reflect.

2. DOUBLE REFLECT

Traditional permanent
colour

Heavier base colour that Both reflects are equally


dulls facial features. visible for a natural
looking colour result that
complements the skin
complexion for an
age-defying effect.

21
NO AMMONIA PERMANENT COLOUR,
ODS2 TECHNOLOGY + DENSILUM.

FOUR AGE DEFYING BENEFITS


3. BODIFYING EFFECT FOR A REDENSIFIED HAIR FIBRE
PERMANENT

DENSILUM

IONÈNE G™ + CATIONIC POLYMERS


Zone C action Zone A action

4. OPTIMISED SCALP COMFORT AND RESPECT OF THE HAIR*


� Thanks to ODS** technology
Lipids on the surface of the hair

Natural
hair 1 application 9 applications

After each application of INOA Suprême,


the lipids on the surface of the hair are
maintained and comparable to natural hair.

*Respects the hair’s natural level of lipids and essential amino acids of natural hair. **Oil Delivery System

22 L’ORÉAL PROFESSIONNEL COLOUR PRODUCT KNOWLEDGE BOOK


NO AMMONIA PERMANENT COLOUR,
ODS2 TECHNOLOGY + DENSILUM.

PREPARATION
TO PREPARE 1 APPLICATION OF INOA ODS²

PERMANENT
1 x 60g tube of INOA 60g of INOA ODS² Rich Oxydant
Suprême ODS² Cream Colourant 20 vol. (6%)

Mix 1 to 1 ratio. Mix together until a rich, creamy, consistent texture is obtained. Wear suitable
disposable gloves during the preparation, application and rinsing of the product.

APPLICATION & DEVELOPMENT


Apply to the root area and if necessary the lengths
and ends (see Lengths and Ends Techniques
opposite). Due to its creamy texture, the product
fully covers each hair.
DEVELOPMENT TIME:
30 MINS

REMOVAL & RINSING


There is a specific technique for the removal of
INOA Suprême ODS2.
Wet or dry emulsify. Add a little water. After a few
moments, rinse thoroughly until water runs clear.
Shampoo with INOA Post and rinse.

23
NO AMMONIA PERMANENT COLOUR,
ODS2 TECHNOLOGY + DENSILUM.

LENGTHS & ENDS TECHNIQUES


Choose your desired result, and follow the details of the technique.

FIRST APPLICATION SUBSEQUENT APPLICATIONS TECHNICAL

Classic Colour with INOA with INOA


Changing an Lighten the
with INOA Suprême Suprême
TECHNICAL AIM 6 incompatible lengths and
Suprême (Darken (Darken more
INOA Suprême reflect ends
1-2 levels) than 2 levels)
PERMANENT

Take through
Take through
Same depth immediately
for 5 mins with - - - -
and reflect with INOA
INOA Suprême
Suprême

Cleanse:
Take through
Same depth Take through Take through
immediately
and change of for 15 mins with - - immediately -
with INOA
reflect INOA Suprême with INOA
Suprême
Suprême

CPI: Cleanse:
Take through Take through
Darken the Take through Take through
immediately immediately
lengths and - immediately immediately -
with INOA with INOA
ends with INOA with INOA
Suprême Suprême
Suprême Suprême

Cleanse: Deep Cleanse:


Lighten the Take through Take through
lengths and - - - - immediately immediately
ends with INOA with INOA
Suprême Suprême

For all lengths and ends techniques do not add water.

ROOTS

LENGTHS AND ENDS

TAKE THROUGH TAKE THROUGH TAKE THROUGH


FOR 5 MINS FOR 15 MINS IMMEDIATELY
Apply your chosen Apply your chosen Apply your chosen
INOA Suprême ODS2 INOA Suprême ODS2 INOA Suprême ODS2
shade to the root area. shade to the root area. shade to the root area.
DEVELOPMENT TIME: DEVELOPMENT TIME: Without adding water,
25 MINS 15 MINS take through to the
lengths and ends.
Without adding water, Without adding water,
take through to the take through to the DEVELOPMENT TIME:
lengths and ends. lengths and ends. 30 MINS
DEVELOPMENT TIME: DEVELOPMENT TIME:
5 MINS 15 MINS

24 L’ORÉAL PROFESSIONNEL COLOUR PRODUCT KNOWLEDGE BOOK


NO AMMONIA PERMANENT COLOUR,
ODS2 TECHNOLOGY + DENSILUM.

VIRGIN HAIR APPLICATION


ZONE 1

ZONE 2

PERMANENT
FOR VIRGIN HAIR
Mix 1 x 60g tube of your chosen INOA SUPRÊME
ODS2 shade + 60g INOA ODS2 Rich Oxydant 20
vol. (6%) and apply to lengths and ends 2cm away
from the scalp (zone 2).
Mix a fresh application of 1 x 60g tube of your
chosen INOA SUPRÊME ODS2 shade + 60g INOA
ODS2 Rich Oxydant 20 vol. (6%) and apply to root
area (zone 1).
DEVELOPMENT TIME:
30 MINS

ZONE 1

ZONE 2

LONG REGROWTH
Mix a fresh application of 1 x 60g tube of
your chosen INOA SUPRÊME ODS2 shade
+ 60g INOA ODS2 Rich Oxydant 20 vol. (6%)
and apply to mid-lengths 2cm away from the scalp.
Mix a fresh application of 1 x 60g tube of your
chosen INOA SUPRÊME ODS2 shade + 60g INOA
ODS2 Rich Oxydant 20 vol.(6%) and apply to the
root area (zone 1).
Take through to the lengths and ends using the
appropriate lengths and ends technique.
DEVELOPMENT TIME:
30 MINS

25
NO AMMONIA PERMANENT COLOUR,
ODS2 TECHNOLOGY + DENSILUM.

COLOUR PHASE IN
COLOUR PHASE IN (CPI)
For use when darkening more than 2 levels or darkening sensitised hair.

TO PREPARE THE HAIR FOR COLOURING


• Choose relevant Colour Phase In (CPI) shade from the diagram below and mix
1 x 60g tube + 60g INOA ODS2 Rich Oxydant 20 vol. (6%) or 10 vol. (3%)
PERMANENT

• Apply to lightened or sensitised areas of the hair


• Allow to develop for between 3-15 minutes depending on the desired
undercoat required
• Rinse, shampoo and completely dry the hair.

TO COMPLETE THE COLOUR SERVICE


• Apply your chosen INOA Suprême ODS2 shade to the roots
• Take through immediately

COOL WARM
TARGET LEVEL TIME UNDERCOAT
GOLD, COPPER,
ASH, BEIGE
MAHOGANY, RED

9 Very Light Blonde Pale Yellow


3

8 Light Blonde 8,3 8,34 Yellow

15
7 Blonde Yellow Orange

6 Dark Blonde Orange


3

5 Light Brown 6,34 6,46 Orange Red

15
4 Brown Red

3 Dark Brown Dark Red


3

2 Darkest Brown 4,3 4,3 Very Dark Red

15
1 Black Darkest Red

26 L’ORÉAL PROFESSIONNEL COLOUR PRODUCT KNOWLEDGE BOOK


NO AMMONIA PERMANENT COLOUR,
ODS2 TECHNOLOGY + DENSILUM.

COLOUR REMOVAL
CLEANSE
• To eliminate an incompatible reflect
• Wearing suitable disposable gloves mix 1 sachet
of Efassor + 60ml of very hot water, apply at the
backwash on dry hair with a sponge.
• Begin the application at the nape of the

PERMANENT
neck and apply quickly to the lengths and
ends, emulsifying continuously
• DEVELOPMENT TIME:
5 TO 20 MINS
• After the development time: rinse, shampoo with
PRO classics color and dry the hair. Apply the
chosen shade and take through immediately

DEEP CLEANSE
• To lighten previously coloured hair to create a
final undercoat
• Mix 1 sachet of Efassor + 75ml L’Oréal
Professionnel Cream Oxydant 20 or 30 vol.
• Apply at the styling station with a brush, using
cotton wool to protect the natural hair
• Lighten until the desired undercoat is achieved
• DEVELOPMENT TIME:
UP TO 50 MINS
• After the development time: rinse, shampoo with
PRO classics color and dry the hair. Apply your
chosen shade and take through immediately

27
NO AMMONIA PERMANENT COLOUR,
ODS2 TECHNOLOGY + DENSILUM.

QUESTIONS & ANSWERS


Q. How do I mix INOA Suprême? Q. Can I mix INOA Suprême
ODS2 with INOA ODS²
A. Mix 1 x 60g tube of your chosen INOA
(Oil Delivery System²)?
Suprême ODS2 shade + 60g INOA
ODS2 Rich Oxydant 20 vol. (6%). A. No. As the formulation within INOA
Suprême ODS2, is completely
Q. Can the shades be intermixed?
different to INOA ODS²*. It is not
A. The shades of INOA Suprême ODS2 possible to mix shades from the 2
PERMANENT

are finely balanced so there is no need ranges and achieve a desirable


to mix. Combining colours together colour result.
may upset the careful blend of reflects
in the final colour result.

9
Very Light Blonde MOCHA ,8

8
Light Blonde
7
Blonde
6 BLUE
,1 ASH
Dark Blonde
5
PURPLE GREEN
,7 MAT
Light Brown ,2 IRIDESCENT

4
Brown
3
Dark Brown
2 RED
,6 RED
YELLOW
,3 GOLD
Darkest Brown
1
MAHOGANY ORANGE
Black ,5 MAHOGANY ,4 COPPER

LEVEL 4 LEVEL 9

Q. Is an allergy alert test Q. If I leave INOA Suprême


essential when using INOA ODS2 on for longer than the
Suprême ODS2? recommended time, will this
give me more coverage?
A. Yes. As with all hair colour an
allergy alert test is required prior to A. No. INOA Suprême ODS2 has
an application of INOA Suprême been specifically formulated for
ODS2 (see allergy alert test perfect coverage for 70% to 100%
on page 4). white hair giving a soft, natural &
radiant result in 30 minutes.

28 L’ORÉAL PROFESSIONNEL COLOUR PRODUCT KNOWLEDGE BOOK


AND

KEY BENEFITS

Product

PERMANENT
Permanent colour

Ammonia-free

Optimised scalp
comfort

Odourless

ODS² technology

White hair coverage Up to 100% up to 100% up to 30%

Number of shades 113 17 9

1 Application 1 x 60g 1 x 60g 1 x 60g

Oxydant 10, 20 or 30% (3,6 or 9%) 20 vol. (6%) 10, 20 or 30% (3,6 or 9%)

Development time 35 minutes 30 minutes 35 minutes

Primary reflect is stronger Double reflect to


Shade reflect More reflect less base
than the secondary reflect complement skin tone

Mixing of shades Shades can be mixed**

Densilum to volumise
the look of the hair

* by April 2017
** INOA intense reds (Carmilane, Rubilane and DM5) cover up to 100% without mixing

* ODS²: Oil Delivery System²

29

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