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استكشاف تصورات الموظفين لـ ستة سيجما كبرنامج إدارة تغيير في التعليم العالي
استكشاف تصورات الموظفين لـ ستة سيجما كبرنامج إدارة تغيير في التعليم العالي
To cite this article: Monica Davis & Matthew Fifolt (2017): Exploring employee perceptions of Six
Sigma as a change management program in higher education, Journal of Higher Education Policy
and Management, DOI: 10.1080/1360080X.2017.1377970
Article views: 19
Download by: [Australian Catholic University] Date: 27 September 2017, At: 20:25
JOURNAL OF HIGHER EDUCATION POLICY AND MANAGEMENT, 2017
https://doi.org/10.1080/1360080X.2017.1377970
ARTICLE
ABSTRACT KEYWORDS
Change initiatives in higher education are frequently guided by an Six Sigma; change
institutional change management program which provides management program;
employees with a framework and set of skills to better understand change initiatives; higher
problems and facilitate change at the organisational level. In this education; Lewin’s Three-
Phase Model of Change;
paper, we explore employee perceptions of Six Sigma as a tool for case study
facilitating change at one public institution of higher education in
the southeast United States. Unlike previous research studies that
focused on specific results of change initiatives using Six Sigma,
our research team considered how individuals, trained in the
implementation of Six Sigma techniques and strategies, viewed
the potential of the Six Sigma model to enact and sustain change
initiatives in a higher education setting. In this case study, we
describe Six Sigma as a change management program in higher
education based on Lewin’s Three-Phase Model of Change.
Introduction
‘Change is the only constant’ (Heraclitus, trans. 402a)
CONTACT Monica Davis mdavis@ccs.ua.edu Financial Affairs, College of Continuing Studies, The University of
Alabama, Tuscaloosa, AL, USA
© 2017 Association for Tertiary Education Management and the LH Martin Institute for Tertiary Education Leadership and Management
2 M. DAVIS AND M. FIFOLT
that CMPs only treat the symptoms of a problem without truly addressing fundamental
changes in employee behaviour (Beer, Eisenstat, & Spector, 1990).
The purpose of this investigation was to explore employee perceptions of one
specific, long-standing CMP initiative at a public institution of higher education in
the southeast United States. Specifically, we looked at employee perceptions of Six
Sigma (Pande, Neuman, & Cavanagh, 2000) as a tool for facilitating change in the
College of Continuing Studies at The University of Alabama. Unlike previous research
studies that focused on specific results of change initiatives using Six Sigma (Hargrove
& Burge, 2002; Kukreja, Ricks, & Meyer, 2009; Kumi & Morrow, 2006; Yu & Ueng,
2012), our research team considered how individuals, trained in the implementation of
Six Sigma techniques and strategies, viewed the potential of the Six Sigma model to
enact and sustain change initiatives in a higher education setting.
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process’). The Six Sigma process serves as the technical framework that allows indivi-
duals to facilitate change.
the higher education setting. The extant literature on Six Sigma in higher education
includes nine studies focused on process improvement, four studies on curriculum
integration and three on theoretical frameworks.
Theoretical framework
Scholars have developed a number of CMPs based on theories of change that divide
initiatives into steps or processes. Examples include Lewin’s Force Field Analysis,
Kotter’s Eight Steps to Successful Change and Cooperrider and Whitney’s Model of
Appreciative Inquiry. Each of these models employs unique features that prescribe
strategies for identifying and maintaining organisational improvement efforts. None,
however, has dominated the field of change management as much as Lewin’s Three-
Phase Model of Change.
This theory-based approach to change regards the change process as moving from
one fixed state to a new fixed state in an attempt to reach a status of equilibrium (Bess &
Dee, 2012). The three-phase model includes three specific stages: unfreezing, changing
4 M. DAVIS AND M. FIFOLT
and refreezing. According to Myers, Hulks, and Wiggins (2012), these stages align well
with Six Sigma methodology.
The three-phase model of change and Six Sigma model share common elements such
as evaluation, change and control phases. Additionally, both are viewed as closed-ended
processes. In other words, Lewin’s theoretical construct and Six Sigma as a CMP have
finite beginning and ending points. Finally, both are envisioned as proactive rather than
reactive approaches to change management. For these reasons, we viewed Lewin’s
Three-Phase Model of Change as foundational to our understanding of Six Sigma as
a CMP in higher education.
Methodology
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For this investigation, our research team utilised a descriptive case study method to present
a comprehensive narrative of employee experiences with the Six Sigma program at the
university. We regarded the case study method to be an appropriate research design based
on its ability to capture rich data of a single phenomenon (Merriam, 1998; Savin-Baden &
Major, 2013). Furthermore, Merriam (1998) identified case study methodology as an
especially useful approach in exploring professional fields, such as education.
Several criteria were used to select specific, information-rich participants for this study
to ensure an accurate representation of how employees perceived the Six Sigma program in
higher education in general and the university specifically. To be eligible for consideration,
participants had to have participated in the Six Sigma program at university and be
currently employed at the university in the College of Continuing Studies. Program
participation was defined as attending the training and leading or serving on a project team.
Study participants reported working in the College of Continuing Studies between 2
and 22 years, and individuals held positions that ranged from entry-level to managerial
across multiple divisions. We conducted key informant interviews with 11 employees, 4
males and 7 females. Six of these individuals completed Six Sigma training between
2006 and 2011 and five completed training between 2012 and 2016; all but one reported
earning Green Belt certification.
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Additionally, we facilitated focus groups with eight employees, two males and six females.
Five of these individuals completed Six Sigma training between 2006 and 2011 and three
completed training between 2012 and 2016. Six of these participants reported earning Green
Belt certification. A summary of demographic characteristics can be seen in Table 1.
Findings
Several overall themes and sub-themes emerged from employee interviews regarding
their perceptions of Six Sigma as a CMP in higher education. The findings start with the
first major theme: advantages and disadvantages of using Six Sigma and are followed by
the second major theme: differential experiences of participants. For each theme, we
provide sub-themes and representative quotes to highlight findings.
observed the paradoxical nature of higher education in which traditions and institutional
culture coexist with change mindsets and shifting societal needs. These disparate condi-
tions, they suggested, can lead to moments of both transformation and stasis.
Pace
The majority of participants indicated that changes tend to occur slowly in higher
education due to tradition, bureaucracy/red tape, regulated funding and rigid policies.
While some noted that incremental changes are made to manage day-to-day issues,
participants generally suggested that large-scale or far-reaching changes like those
typically associated with Six Sigma projects are complex and therefore take time to
plan and execute.
Members of one focus group noted that the pace of change frequently varies based
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on the size and scope of the project. One participant described the pace of change in
higher education as generally slow but faster in her unit because they had ‘embraced’
change and utilised the CMP framework to guide change projects.
Individuals also commented that the speed with which changes occur in higher
education does not always correspond to the pace of the CMP. This was especially true
when technology was involved. One participant observed, ‘Technology moved past the
answers we discovered. So, some of our projects were no longer relevant by the time we
finished’.
Degrees of difficulty
Participants overwhelmingly agreed that initiating change in higher education is
difficult due to multiple stakeholder groups, institutional silos, outcome control
and lack of buy-in among team members. Several noted that their co-workers
expressed resentment and/or resistance to change initiatives; these co-workers fre-
quently conveyed a belief that what had worked in the past would continue to work
in the future.
Participants also identified their own lack of authority to influence or fully imple-
ment change initiatives in their respective units. Despite receiving training in Six Sigma
methodology, including the abilities to identify and diagnose problems, develop and test
solutions and connect strategies to operational knowledge, participants acknowledged
that multifaceted problems in higher education often cross departmental lines.
Although Six Sigma provided them with knowledge and expertise, it did not necessarily
grant them access to individuals who were outside of their units and whose support was
needed to enact change initiatives.
Orientation
Several employees advocated for the use of Six Sigma in higher education because of the
model’s data-driven approach to decision-making. These individuals linked the Six
Sigma model to the research mission of higher education and speculated that faculty
members would be more likely to consider a change initiative if the suggested change
were supported by a rigorous methodology and rationale.
Others simply expressed appreciation for the systematic nature of the Six Sigma
process. Participants noted that Six Sigma provided guidance and structure to the
change process and compelled them to move beyond their own observations and
JOURNAL OF HIGHER EDUCATION POLICY AND MANAGEMENT 7
assumptions. One individual stated: ‘It (Six Sigma) forced me to work a problem out
completely before making a decision whereas my past behaviour would be to jump to a
conclusion if it seemed like a good idea’.
A number of employees, however, described Six Sigma as a model that is better
designed for manufacturing than education due to its statistical underpinnings and
focus on standardisation, volume and readily available data. Participants who were
familiar with manufacturing noted that instances or opportunities for error can be more
accurately quantified and tracked in manufacturing than in education. For example, one
employee described her project in terms of occurrences or rates of error. She said, ‘I was
trying to do the same thing with 36 [occurrences] instead of 3,036 a day or an hour’,
illustrating the challenge of applying a statistical method to a problem in which the
numbers are too small to calculate statistical significance.
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Another participant registered concern that he and his colleagues were asked to apply
Six Sigma strategies to a problem without developing a more complete understanding of
the context. He and others intimated that the rigid steps of Six Sigma were not always
relevant to the types of issues they were trying to address. Multiple participants also
expressed frustration and confusion that examples used in their Six Sigma training
materials were drawn solely from manufacturing contexts rather than higher education.
Interpersonal skills
Despite the challenges of applying Six Sigma concepts to problems in higher education,
there was consensus among employees that the interpersonal skills they learned through
Six Sigma, including communication and group facilitation techniques, were invaluable.
One employee described group facilitation as ‘the most applicable portion of the (Six
Sigma) process . . . something that we all use weekly’.
Similarly, employees commented on the value of learning better communication
skills. Individuals described the value of listening to others’ ideas without becoming
defensive and using effective communication skills to build trust and buy-in for change
initiatives. One employee observed that when people have a voice in the process, they
are more likely to accept it.
Training
Training is critical to the Six Sigma program; it serves as the foundation to prepare
employees to facilitate change by teaching technical and interpersonal skills. Training
options at the university included in-person and online formats, with training instruc-
tors providing one-on-one project coaching to participants via in-person, phone or
email consultations.
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Incentives
Individuals who received Six Sigma training between 2006 and 2011 reported that their
supervisors invited them to participate in Six Sigma training. These employees por-
trayed the program and Green and Black Belt certification in a very positive light and
described participating in Six Sigma training as an honour. At the end of Six Sigma
training, participants were required to present their work to the leadership team. At the
conclusion of their presentations, they were presented a certificate by the dean. More
importantly, employees suggested that this experience brought them name recognition
among their supervisors and credibility for managing large-scale projects.
Individuals who received training between 2012 and 2016, however, described their
participation as a ‘forced obligation’. Additionally, they expressed frustration that their
involvement was not recognised or valued by others in their department. While Six
Sigma projects were assigned to a team, several employees described the challenge of
finding individuals who would help them implement the change initiative. According to
these study participants, co-workers likened working on Six Sigma projects to serving
on ‘another committee’. In fact, one employee overheard a co-worker say ‘thank
heavens it’s not me’ when the former was selected to receive Six Sigma training.
Many of these employees indicated that Six Sigma training had not been valuable to
their career advancement or standing within the division. They advocated for financial
compensation for completing the program and receiving Green or Black Belt status and
suggested that a pay incentive would encourage others to participate. One participant
said, ‘In the back of my mind (I thought) that I was going to get a pay raise’. The extra
JOURNAL OF HIGHER EDUCATION POLICY AND MANAGEMENT 9
work did not bother this employee because she thought she was going to be ‘financially
rewarded’ for it. The lack of financial and reputational rewards, however, fostered even
greater resentment on behalf of these employees.
Discussion
University employees identified a number of benefits of using Six Sigma methodology
in higher education, but many reported inconsistencies with training and challenges in
applying Six Sigma principles to their work. Furthermore, employees expressed ambiva-
lence regarding the implementation of Six Sigma as the appropriate framework for
change. Consistent with previous studies, a majority of employees viewed Six Sigma as a
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better fit for manufacturing and advocated for training materials to be tailored to better
fit the needs of higher education (Balzer, 2010; Jenicke, Kumar, & Holmes, 2008;
Kukreja et al., 2009; Yu & Ueng, 2012).
Employees reported the technical aspects of Six Sigma to be demanding due to the
model’s reliance on statistical processes and a rigid set of steps (Freed, 1997; Kotter,
1995; Kukreja et al., 2009). Likewise, they noted that the pace of change in higher
education may belie the Six Sigma process and its reliance on the three-phase model of
change as articulated by Lewin. A more strategic approach to leading change may be
one that anticipates and prepares for volatility, uncertainty, complexity and ambiguity
to address the ever-changing landscape of higher education (Johansen, 2007; Kirby,
2016).
Nevertheless, participants perceived Six Sigma to be a valuable approach to leading
change initiatives. Notably, employees commented on the importance of communica-
tion and meeting facilitation skills to initiate conversations about change with co-
workers and to negotiate new improvement projects (Bridges, W., & Bridges S., 2000;
Kotter & Schlesinger, 2008; Kukreja et al., 2009; Murphy, 2009; Svennson,
Baessa, & Bakhsh, 2013).
Employees noted that Six Sigma training helped them look at problems more broadly
and make decisions based on data rather than assumptions and operational knowledge.
However, participants viewed in-person trainings as more effective and coherent than
trainings delivered online. This finding is consistent with Breyfogle (2008) who observed
that the benefits of an online (asynchronous) learning platform for developing Six Sigma
skills, such as lower costs and self-paced learning, do not outweigh the benefits of in-person
(synchronous) learning environments in which individuals develop peer-to-peer and peer-
to-instructor relationships and learn new skills in real time.
Breyfogle (2008) further suggested that a combination of in-person and online
trainings may be the most effective and efficient model of instruction for Six Sigma
projects. Since blended learning models were beyond the scope of the current investiga-
tion, we encourage future researchers to explore differences in delivery models as
related to CMPs in higher education.
Employee perceptions of Six Sigma as a CMP seemed to be heavily influenced by the
time period in which they received training as well as the levels of support they
perceived from supervisors and co-workers. Individuals who received training in the
early years of the program (2006–2011) described high levels of support and guidance
10 M. DAVIS AND M. FIFOLT
from upper-level managers. This support was either lacking or insufficient for employ-
ees who participated in the latter years of the program (2012–2016).
Individuals also commented on their lack of authority to implement change initiatives
and navigate beyond their sphere of influence without explicit authorisation from their
supervisors. Given the nature of Six Sigma training to span organisational boundaries,
varying levels of support and guidance from managers to fully implement change initiatives
seemed shortsighted. As an organisational investment, this discrepancy may have been the
greatest missed opportunity for this division (Hallowell, 2017).
Epilogue
During the course of this study, the Six Sigma program in the College of Continuing Studies at
The University of Alabama was discontinued. This decision was made prior to and independent
from this investigation. Reasons cited by the university for program discontinuation included
poor project success and lack of employee interest.
Disclosure statement
No potential conflict of interest was reported by the authors.
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