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  • Gigging Platform Hypothesis

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    ruhan naqash
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    The document discusses 4 potential business models for a gigging platform: an open marketplace, managed marketplace, community + freelance SaaS model, and corporate training model. It then outlines a proposed 4 phase deployment strategy starting with a community model and progressing to a managed marketplace model. The goal is to launch a managed marketplace as a sister brand that can achieve 100Cr GMV while addressing issues around supply/demand, quality control, and monetization.

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    this is a hypothesis of how a gigging platform would work

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    Gigging platform hypothesis

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    The document discusses 4 potential business models for a gigging platform: an open marketplace, managed marketplace, community + freelance SaaS model, and corporate training model. It then outlines a proposed 4 phase deployment strategy starting with a community model and progressing to a managed marketplace model. The goal is to launch a managed marketplace as a sister brand that can achieve 100Cr GMV while addressing issues around supply/demand, quality control, and monetization.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views4 pages

    Gigging Platform Hypothesis

    Uploaded by

    ruhan naqash
    The document discusses 4 potential business models for a gigging platform: an open marketplace, managed marketplace, community + freelance SaaS model, and corporate training model. It then outlines a proposed 4 phase deployment strategy starting with a community model and progressing to a managed marketplace model. The goal is to launch a managed marketplace as a sister brand that can achieve 100Cr GMV while addressing issues around supply/demand, quality control, and monetization.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    Gigging Platform

    Hypothesis
    4 possible Models

    Open Marketplace Managed Community + Corporate training


    Marketplace (Agency) Freelance SAAS

    Issues with supply and demand High commission rates (50% Low possible commission Offsite deployment model
    expectations and above). rates (15-20%). Commission rates around
    Completely different business Need to be liable for quality of Solve for demand for 30-50%
    model. work. freelancer, Invoicing, High level of customisation
    Very high competition like Works like a B2B agency international payment required
    Fiverr, Freelancer, Upwork etc. model with Client acquisition management etc. High ticket size projects
    Example : PepperContent Very easy to execute
    (India) No liability for quality of
    work.
    4 possible Models

    Open Marketplace Managed Community + Corporate training


    Marketplace (Agency) Freelance SAAS

    Issues with supply and demand High commission rates (50% Lower possible commission Offsite deployment model
    expectations and above). rates (15-20%). Commission rates around
    Completely different business Need to be liable for quality of No liability for quality of 30-50%
    model. work. Can be solved through work. High level of customisation
    Very high competition like Human + AI model. Solve for demand for required
    Fiverr, Freelancer, Upwork etc. Works like a B2B agency freelancer, Invoicing, High ticket size projects
    model with Client acquisition international payment High liability for quality of
    Example : PepperContent management etc. work
    (India) Very easy to execute
    Deployment Strategy
    Phase 1 : Phase 2 : Phase 3 : Phase 4 :
    Community Model Monetisation on Product Managed
    multiple gigs Development Marketplace

    Provide Mentees multiple gigs Prove Mentee consent for Build vs. Buy for an Agency Launch Managed
    across Content, Design and platform Commission post Model Marketplace as a sister
    Social Media. first gig with 15-20% brand & Business Unit
    Commission rates with 2-3Cr Use GPT and other AI open-
    Benchmark productivity, GMV GMV source for quality control Identify top 20% best in
    per Mentee. use cases. Class trained talent
    No need to be liable for quality
    Run Optimisation Experiments of work at this stage B2B Reach-out for Run on a ~50% agency fees
    to increase productivity, Connects during Business model for mandates and
    identify best Integrate basic Invoice Development phase projects picked up.
    management, International
    payments management & Achieve a 100Cr GMV
    Payment gateway.

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