UNIVERSITY OF CENTRAL PUNJAB

FALL 2020

SPRING 2023
Course Title: Business Model and Innovation
Course Code: EP4573

Project

Name of Course Instructor: Talha Zubair Ahmad Khan

Section: A Program: BBA Date:

Submission Date: 27-June-2023 Maximum Marks: 10

Program Objective: Course Learning Objective: CLO2 &
Course Objective: CO2
PEO2 CLO3

Submitted By: Fazal Ur Rehman L1S20BBAM0074

Business Model Development and Innovation Project Details

The purpose of this class project is to bring praxis into the overall understanding of
traditional and emerging business models. Students in a group of 4 to 5 will have to review
the business model of an organization based on the key elements of business model
development and innovation taught in this course. However, a detailed outline is given
below with the necessary instructions to provide students with the direction, requirements,
and format of writing this project report. Kindly, note that students would have to work
together for the completion of this project.

Page 1 of 4 Assignment No.2

Page 2 of 4 Assignment No.2
Company Description:

Fitness Planet is a fitness center (gym) that provides a clean, friendly, and affordable
environment where people can achieve their body goals.

Mission:
To help people live healthier lives by providing them with the resources and support they
need to reach their fitness goals.

Vision:
To be the go-to destination for people who want to live healthier lives.

Goals:
 Increase customer satisfaction, to make them loyal.
 Acquire new members (customers), to expand the customer base.
 Increase revenue by 10% in the next year, to improve profitability and financial
stability.
 Open gyms at different locations in the next 5 years, to increase the market share and
to strengthen competitive position.

Components of Business Model:

Customer Value Proposition:

We offer personal training, yoga classes with latest equipment, experienced trainers. We also
offer a variety of membership options to fit your budget and needs.

Market Segment:
We are targeting Mass Segmentation, means a broad range of demographics and geographic
locations.

Demographics:

Age: Young adults (18-35), middle-aged adults (35-55).

Gender: Men, Women

Income: Middle Income, High Income groups.

Geographic Locations:

Urban location with high population density.

Growth Model:

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Page 4 of 4 Assignment No.2