Yannic-Alexander Mader

yam.ader@icloud.com (231) 250 – 9110

linkedin.com/in/yannic-alexander-mader

Summary
As a student-athlete in men's tennis, I want to use my abilities in marketing, data science analytics, and leadership
to find ways to help a dynamic business develop and succeed. In order to create effective marketing campaigns,
optimize business strategies, and significantly influence marketing and data analytics, I want to take advantage of
my strong analytical talents, communication skills, and enthusiasm for business and data-driven decision-making.

Experience
SOCIAL MEDIA AMBASSADOR
Ferris State University, CAMPUS AUXILIARY SERVICES
Mar 2022 - Oct 2022 (8 months)
· Creation of Social Media content for Instagram & TikTok
· Incorporation of Social Media trends as well as Interaction with users
· Skills applied:
# Data Analysis
# Content Creation
# Adaptability
# Communication
# Strategic Planning

MARKETING INTERN FOR STUDENT & FAN ENGAGEMENT

Ferris State University, Ferris Athletics
Nov 2022 - Present (9 months)
· Host for intermission games in Hockey, Basketball, Football & Volleyball
· Development and Implementation of the Student & Fan Engagement Club
· Campaign Performance Tracking for “The Red Riot”
· Co-President of the Student & Fan Engagement Club at Ferris State
· Skills applied:
# Sportsmanship & Integrity
# Teamwork & Collaboration
# Goal Setting
# Leadership
# Market Segmentation

Education
Ferris State University
Master of science, Data Science and Analytics; Business Intelligence

Ferris State University

Bachelor of science, Marketing; Digital Marketing

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Licenses & Certifications
Programming for Everybody (Getting Started with Python) - Coursera

Skills
Time Management   •   Team Leadership   •   Marketing Strategy   •   Search Engine Optimization (SEO)   •  
Python (Programming Language)   •   Creativity and Innovation   •   Tenacious Work Ethic   •   Accountability   •  
Decision-Making   •   Problem Solving

Honors & Awards

Men’s Tennis GLIAC Conference Champion - Great Lakes Intercollegiate Athletic
Conference
- 2021
- 2023

Men’s Tennis Second Team All-GLIAC Conference - Great Lakes Intercollegiate

Athletic Conference
- 2022
- 2023

Men’s Tennis First Team All-GLIAC Conference - Great Lakes Intercollegiate

Athletic Conference
2021

Division II ITA Midwest Region Men’s Singles Finalist - Intercollegiate Tennis

Association (ITA)
2019
- Freshman Runner-Up for NCAA DII Single's Tournament

Midwest Regional Rookie of the Year - Intercollegiate Tennis Association (ITA)

2020

Dean’s Student-Athlete Academic Award - Ferris State University

- Men’s Tennis 2021-2022 Season
- Men’s Tennis 2022-2023 Season

Honors Roll (Dean's List) - Ferris State University College of Business

- 2020
- 2021
- 2022

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