Policy

TOURISM
Planning and
Development
MRS. MANGA
ALOHAAPONMANGA182725@GMAIL.COM
 EVERYDAY ROUTINE
Good morning, welcome! BSTM (section),
Tour Policy Planning and Development,
Bachelor of Science in Tourism
Management, 8 to 11 am, Wednesday,
virtual class, Nova Campus, Integrated
Innovation and Hospitality College, Inc.
Caloocan City Philippines, where quality of
education is inexpensive. This is (name,
LRN no.) signing on…
 TOURISM PLANNING
PLANNING
Is a dynamic process of
determining goals, systematically
selecting alternative courses of
actions to achieve those goals,
implementing the chosen
alternatives, and evaluating the
choice to determine if it is
successful.
 TOURISM PLANNING
The planning process regards
the environment which
includes political, physical,
social and economic elements
as interrelated and
interdependent components
which should be taken into
account in considering the
future of a destination area.
REASONS FOR TOURISM PLANNING
REASONS FOR TOURISM PLANNING
Tourism planning is
greatly needed. The
stagnation and decline
of destination or
attraction may be due to
lack of planning or poor
planning.
REASONS FOR TOURISM PLANNING
According to the destination life
cycle concept as defined by Plog,
destination areas tend to rise
and fall in popularity according
to the whims of those in the
predominant “psychographic”
groups to which they appeal at
different stages in their
development histories.
REASONS FOR TOURISM PLANNING
This concept is similar to the
product life cycle and product
adoption curve ideas
discussed in most marketing
textbooks.
The only difference is that it
relates certain personality
profiles to the destination
area’s stage of growth.
 ACCORDING TO STANLEY PLOG
A new and/or exotic destination
tends to appeal to allocentric
group, the innovators in the travel
market who looks for less
crowded and unique
destinations. As the destination
area becomes more widely
publicized and better known, it
loses its appeal to the
allocentrics.
 ACCORDING TO STANLEY PLOG
They are placed by the mid-
centrics who greatly
outnumbered the allocentrics in
population.
Plog believes that the mid-centric
appeal stage in the destination
area’s history is similar to the
maturity phase of the product life
cycle where sales volume are at
their peak.
 ACCORDING TO STANLEY PLOG

The destination area can be said

to have mass appeal but
eventually as time progresses it
also losses its appeal to the mid-
centrics who are then replaced
by the psychocentrics which
represent a much smaller
proportion of the population like
the allocentrics.
 ACCORDING TO STANLEY PLOG

The psychocentric stage

is the final point in the
destination area ‘s life
cycle in which it ahs lost
its appeal to both the
market innovators and
the mass market.
REASONS FOR TOURISM PLANNING
Plog concept appears to suggest
that all destination areas eventually
suffer the same fate, the years of
experience gained since it was
publicized show that there have been
several exceptions to this rule. This
indicates that destination life cycles
can be extended if change is
anticipated and if steps are taken to
adapt change.
 STEPS IN ADAPTING CHANGE

Hold development to a particular level

in order to maintain the integrity of the
area.
Have a rigid development plan to
which developers must confirm.
Develop new attraction to stimulate
new growth.
CONSEQUENCES OF POOR
TOURISM PLANNING
 PHYSICAL IMPACTS
Damage or permanent alteration of
the physical environment.
Damage or permanent alteration of
historical/cultural landmark and
resources.
Overcrowding and congestion.
Pollution; and.
Traffic problems.
 HUMAN IMPACTS
Less accessibility to services and
tourist attractions for local residents
resulting in local resentment;

Dislike of tourists by local residents;

Loss of cultural identities;

 HUMAN IMPACTS
Lack of education of tourism
employees in skills and hospitality ;
and

Lack of awareness of the benefits

of tourism to the destination area.
 MARKETING IMPACTS
Failure to capitalize on new marketing
opportunities;
Erosion of market shares due to the
actions of competitive destinations
areas;
Lack of sufficient awareness in prime
markets;
Lack of clear image of destination
area in potential markets;
 MARKETING IMPACTS

Lack of cooperative advertising

among individual operators;
and
Inadequate capitalization in
packing opportunities.
ORGANIZATIONAL IMPACTS
Fragmental approach to the marketing
and development of tourism, often
involving “competitive splinter groups”;

Lack of cooperation among individual

operators;
Inadequate representation of the
tourism industry’s interests;
ORGANIZATIONAL IMPACTS
Lack of support from local public
authorities; and
Failure to act on important
issues, problems, and
opportunities of common
interest to the industry.
 OTHER IMPACTS
Lack of sufficient attractions and
events;
High seasonality and short lengths of
stay;
Poor or deteriorating quality of
facilities and services; and

Poor or inadequate travel

information services.