TOURISM

PLANNING AND
THEIR
PLANNING
IMPLICATIONS

GROUP: CHOWKING
TOURISM IS A COMPOSITE PRODUCT

It is comprised of goods and services that are

provided by entities in the tourism value chain.
The value chain refers to the series of public and
private entities that convert resources into value-
added tourism product that are sold to tourist.
Tourist satisfaction can be sabotaged by a
weak link in that chain.
TOURIST DESTINATION ARE INTANGIBLE

This means that potential visitors cannot try them

prior to purchase of tickets, rooms, or tour packages.
Potential tourist base their decision on images and
expectations, these expectations are produced by
information provided by both personal and non –
personal sources. Word-of-mouth endorsements and
social media reviews are some of the most popular
references for tourism product decision-making.
As tourism planner, should incorporate strategies
for managing expectations and for maximizing visitor
satisfaction.
TOURISM DESTINATIONS HAVE LONG GESTATION
PERIODS

Very few destinations achieve overnight

success.
Tourism plan must cover a long-term horizon,
and tourism entities should give it their enduring
commitment.
TOURISM IS VERY CAPITAL INTENSIVE

Particularly at the incipient stage of development

when a lot of money is required to build infrastructure,
facilities, and human expertise. Furthermore, many
technologies associated with tourism are extremely
expensive and have to be imported.
Plan must be able to present realistic estimates of
the financial requirements, identify sources of financial
assistance, and find ways to avail fiscal and non – fiscal
incentives from government. Feasibility studies can
help potential investors to firm up their decisions
whether to venture or not into tourism.
TOURISM’S MAIN ASSETS ARE NATURE AND CULTURE

Nature and culture are free, but they also finite

resources that have to be protected for posterity.
Tourism plans must incorporate strategies for natural
and cultural protection at the pre-development stage,
including legislative controls on setbacks, building
heights, architectural designs, preservation of historic
towns, density limits, and waste management.
In a built-up area, plan must include strategies for
revitalizing and rejuvenating the sites, or blending
with the character of a heritage destination.
TOURISM IS SUBJECT TO EXTERNAL FORCES THAT ARE
LARGELY UNCONTROLLABLE

Political situation, weather, natural calamities,

currency fluctuations, and international relations.
Tourism planners must be able to spot key drivers of
tourism growth or decline, and identify strategies that
will help a destination exploit opportunities, and
prepare contingency measures for worst case scenarios.
Tourism planners must temper their optimism with
pragmatism. Tourism must be developed only as a
supplementary economic activity to already established
sectors in an area.
TOURISM EXERTS IMPACTS ON THE ENVIRONMENT,
CULTURE, AND ECONOMY OF DESTINATIONS

These impacts are intertwined; there is a correlation

between poverty and environmental quality. Planners
help to avoid undesirable changes from occurring by
drawing up precautionary measures at the earliest
stage of tourism development. Due to multidimensional
character of tourism, planners must also deal with the
numerous agencies at various levels of governance to
register business name, apply for environmental impact
assessment, obtain a business license, secure
accreditation, and get a loan and financial incentives.
TOURISM IS A HIGHLY DYNAMIC AND
COMPETITIVE INDUSTRY

Tourism planners must always keep track of

the latest trends in tourism product
development, as well as the changing
customer profiles, and adjust accordingly.
Planners must also devise competitive
strategies and collaboration strategies at the
same time.
STAKEHOLDERS

Local community residents, donor

agencies, tourism associations, government
officers, indigenous people and existing
tourism business. Stakeholders provide
valuable inputs in planning in terms of
knowledges, experiences, and insider
information.
Their support is critical in securing the
approval in tourism plans.
REPORTERS:
MATTHEW HENDRICK ECHANO
PATRICIA MAE R. BISENIO
SHELLA MAY OGAYON
JULIE ANN CABALLERO
RIZALY BACURIN
JOHN JOVI SEGUNDO
MARK ANDRIE BALON