Key

CLAAS at acompany
glance data

06.11.2015 1
CLAAS at a glance
Facts and figures

Legal form KGaA mbH

Supervisory Board Cathrina Claas-Mühlhäuser

(Chairwoman)

Shareholders‘ committee Helmut Claas

(Chairman)

Sales 2014 €3.8 thousand million

Earnings before tax €155.1 million

Export share of sales 77,2 %

Employees worldwide 11.407

CLAAS at a glance
Executive Board

Jan-Hendrik Mohr Dr. Henry Puhl Hermann Lohbeck Lothar Kriszun Hans Lampert Thomas Böck
Sales Grain Harvest Forage Harvesting Tractors Finance and Controlling Technology and Systems
Spokesman Executive Board of
CLAAS KGaA mbH
 CLAAS at a glance
History – Founding and beginnings

The company was founded by Purchase of the factory premises in First patent – the CLAAS knotter.
August Claas (2nd from right). Harsewinkel.
He was joined one year later
by his brothers Franz, Theo
and Bernhard.

1913 1919 1921 1934 1936 1946 1953 1969 1970 1973 1995 2001 2003 2005 2008 2009 2012 2013
 CLAAS at a glance
History – From combine harvester to harvesting specialist

Introduction of the first self- Production of forage harvesting Introduction of the DOMINATOR
propelled CLAAS combine machinery begins in Bad Saulgau. combine harvester generation.
harvester.

1913 1919 1921 1934 1936 1946 1953 1969 1970 1973 1995 2001 2003 2005 2008 2009 2012 2013
CLAAS at a glance
The product range

Combine harvesters Forage harvesters Tractors Forage harvesting machines

Telescopic loaders Balers Service & Parts Software and systems

CLAAS at a glance
The main plant in Harsewinkel, then and now
 CLAAS at a glance.
Sites.
Europe:
Germany:
Le Mans / France
CLAAS Tractor S.A.S.
Bad Saulgau
CLAAS Saulgau GmbH
Metz-Woippy / France
Usines CLAAS France S.A.S.
Beelen
CLAAS Fertigungstechnik GmbH
Paris / France
CLAAS France S.A.S.
Gütersloh
CLAAS Financial Services
CLAAS Agrosystems GmbH & Co KG
S.A.S.
Hamm
Vélizy / France
CLAAS Service and Parts GmbH
CLAAS Tractor S.A.S.
CLAAS Réseau Agricole S.A.S.
Harsewinkel
CLAAS Vertriebsgesellschaft mbH
Basingstoke / Great Britain
CLAAS Global Sales GmbH
CLAAS Financial Services Ltd.
CLAAS Service and Parts GmbH
CLAAS Selbstfahrende
Saxham / Great Britain
Erntemaschinen GmbH
CLAAS U.K. Ltd.
Paderborn
Vercelli / Italy
CLAAS Industrietechnik GmbH
CLAAS Italia S.p.A.
Wiefelstede
Buk / Poland
BRÖTJE-Automation GmbH (BA)
CLAAS Polska Sp. z o.o.
Wiefelstede
Krasnodar / Russia
BA Jaderberg GmbH
OOO CLAAS

Americas: Moscow / Russia

Asia: OOO CLAAS Vostok
Sunchales/Argentina
CLAAS Argentina S.A. Chandigarh / India Madrid / Spain
CLAAS India CLAAS Ibérica S.A.
Columbus / Indiana / USA Private Ltd.
CLAAS of America Inc. Kiev / Ukraine
Faridabad / India CLAAS Ukraina DP
Omaha / Nebraska / USA CLAAS India
CLAAS Omaha Inc. Private Ltd Törökzentmiklos / Hungary
CLAAS of America Inc. CLAAS Hungaria Kft.
BRÖTJE-Automation-USA Inc.

8
CLAAS in India

Morinda Facility

Faridabad Facility

Faridabad

Bangalore

Bangalore Regional Sales

Headquarter and Spare Parts
Depot
 CLAAS in India

CLAAS starts production of combine Launch of CROP TIGER 30 TERRA Launch of 60 hp CROP TIGER 30
harvesters in Faridabad under a Joint TRAC combine harvester. Wheel Combine harvester.
Venture with Escorts.

1991 1993 1996 1999 2002 2006 2007 2008 2009 2010 2011 2012
 CLAAS in India

CLAAS acquires stakes of Joint Venture partner, incorporated as

Sold 1000th machine in domestic market. a 100% subsidiary of CLAAS, Germany. 2002

1991 1993 1995 1999 2002 2006 2007 2008 2009 2010 2011 2012
 CLAAS in India

Ground-breaking ceremony for new Launch of CROP TIGER 60 from factory. Sold 2000th Track combine in domestic
factory at Morinda, Chandigarh. the biggest and most powerful combine market.
harvester in India

1991 1993 1995 1999 2002 2006 2007 2008 2009 2010 2011 2012
CLAAS in India

CLAAS Starts Sales Company CLAAS to celebrate 25 years

by the name of CLAAS existence in INDIA in year 2016
CLAAS celebrates family in India on the Agricultural Machinery
occasion of 100 years celebration Private Limited in Faridabad

2013 2014 2015

CLAAS in India

Morinda Facility – Near Chandigarh, Opening: Oct. 2008 Area: ~ Appr. 10 ha

CLAAS INDIA, Morinda Facility – Assembly Line
CLAAS INDIA, Morinda Facility – Other Highlights

TRUMPH Laser Cutting Bending Machine Spot Welding

Balancing Machine State-of-the-art Paint Shop Zeiss Coordinate Measuring

CLAAS India- Product Range
Products Manufactured in India

CROP TIGER 30 TERRA TRAC

• 7 ft cutter-bar
• 62 hp TATA 4SP RTV engine
• TAF Threshing System
• Hydrostatic drive
• Suitable for wetland paddy harvesting
Products Manufactured in India – Latest launch (2015)

DOMINATOR 40 TERRA TRAC

• 7.6 ft cutter-bar
• 76 hp TATA 497 TCIC BSIII engine
• Straw Walker Threshing System
• Covered Grain Tank, Water Separator and
Compressor
• Harvesting in Semi wet and Semi dry
conditions
 CLAAS AT WORK IN INDIA

Over 7500 Satisfied Customers in INDIA

21
Sourcing from India
Trend of GLOBAL SOURCING volume from INDIA

In K euros
20.000

16.000
(Forecast)
12.000
12.000
8.900
8.000
5.100
3.106
4.000
1.626 4.200
330 411 600 528 1.000

FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
Commodity Development Till Date

Weldments

Tyres
High
volume part
Grain Lifter
Hose assy
> 150 Kg Critical castings

M/Cing components Gear Box

New Potential
Bigger castings
Under preparation
Aux. Seat
Pulleys
Scope of Global Sourcing India Team

• Commodity identification for Saving Potentials.

• RFQ Study.
• Selection of Potential Supplier.
• Technical Review / Commercial Negotiation with the supplier.
• Follow up with the supplier to adhere development timeline.
• Quality check of samples / pilot lot / regular supply..
• Complete domestic logistics & liaisoning with all Govt Authorities.
• Packaging
• All supporting functions to the product companies related to the global sourcing
business with Indian Suppliers.
Challenges for GS India Team

Challenges at the beginning

• To motivate own Product Group Companies as well as reputed supplier to
Source items from India. (low volume, but high Quality expectations).
• Keep the supplier motivated till the start of regular production
(long validation period).
• Majority of good suppliers in India are either linked to T1 MNC’s which.
deal with high volumes or large local companies which are rapidly growing.
• Communication (understanding of the technical specifications / drawings).

But Finally we could gain the supplier’s confidence by

• Very transparent communication.
• Giving long term strategy plan & following the same.
• Working together with supplier to upgrade their overall technical know-how.
• Showing them CLAAS overseas facilities and the premium
brand image of CLAAS in international market.
India – Intellectual intelligence

Key factors favoring Global Companies entering India

1. Demand, Democracy, Demography (3D).

2. One of the fastest growing economy of the world.
3. Favorable business climate.
4. Highly educated managers.
5. The largest English speaking work force world wide.
6. Good knowledge and culture to understand the technical drawings.
7. The DIN. EN, ISO & ASME standards are well known, understood and used.
(The Indian standards [IS] are aligned for those as well.)
8. Less effected by the global downturn.
India – Intellectual intelligence

Challenges

1. Bureaucratic bottlenecks / Corruption.

2. High cost of real estate, which very often does not correlate with the quality.

3. Price sensitive market.

4. Regional variations in terms of consumer behavior, preferences, tax

regulations etc.

5. Complex labor law and complicated legal regulatory system.

Award by the Customer

The CLAAS India Global Sourcing

Team got the award just now:

“Buyer of the Year 2015”

Category: “Best performance”
THANK YOU