2023 UPPER SIX BUSINESS STUDIES COMPONENT C CALA 3

LEARNING AREA : MARKETING

LEVEL : UPPER SIX

SYLLABUS TOPIC : PRODUCT PORTIFOLIO ANALYSIS

SUB-TOPIC : THE BCG MATRIX

CALA TITLE :CARRY OUT A PRODUCT PORTIFOLIO ANALYSIS USING THE BCG MATRIX ON A FIRM OF YOUR
CHOICE IN ZIMBABWE

COMPETENCES/SKILLS : ANALYSIS, EVALUATION, RESEARCH ,DECISION MAKING, PROBLEM SOLVING

BACKGROUND: Growth of firms in Zimbabwe is becoming a perennial challenge. One of the major causes of growth failure is that
organisations fail to carry out a proper product portfolio analysis on the range of products they offer. Carrying out a product portfolio
analysis assists the firm to identify appropriate marketing mix strategies that can be applied on each of their products during the course
of their activities.
LEARNER CALA GUIDE

This CALA has 2 parts, part A and B; you are required to respond to both of them

.Part A

Using the BCG MATRIX carry out a product portfolio analysis on a given firm in Zimbabwe

Part B

Suggest marketing mix strategies that can be undertaken by the firm in-order to improve on its products.

HOW YOU WILL BE ASSESSED

1. The student s ability to carry out a product portfolio analysis using the BCG matrix.

2. Identifying the firms products and categorise them correctly according to the components of the BCG.

3. Suggest suitable marketing mix strategies that can be applied to improve the firms offering.

3. Marks will be awarded for the report and presentations in class.

 TEACHER CALA GUIDE

LEARNING AREA :BUSINESS STUDIES

LEVEL : UPPER SIX

CALA TYPE : Research, Report and Presentations

CALA TITLE : Carry out a product portfolio analysis using the BCG MATRIX on a firm of your choice in Zimbabwe.

Topic METHODS OF MOTIVATION

Competences Researching, problem analysis , evaluation, decision making, communication
Dimensions/ Research, Evaluation and Analysis, Recommendations, Confidence, Dressing, Report writing and speech presentation
Criteria
to be assessed
Objectives Ability to identify carry out a product portfolio analysis using the BCG MATRIX
to be achieved Suggest solutions to challenges identified.

CALA: THE BCG MATRIX

ASSESSMENT PROCEDURE AND MARKING GUIDE

The CALA is assessed out of 30 marks as tabulated below

ACHIEVEMENT STANDARDS FOR THE BCG MATRIX

DIMENSIONS/ EXCELLE MAR GOOD MAR SATISFACTO MAR UNSATISFACTO MAR INADEQUA MAR
CRITERIA NT K K RY K RY K TE K

20 20 15-20 10-15 5-10 1-5

Researching Carrying out Good Satisfactory Unsatisfactory No proper
a product ANALYSI notes and presentation of facts Research
portfolio S and presentation of and failure to undertaken
analysis presentatio facts explain causes of
using the n of facts business failure
BCG matrix
5 5 4 3 2 0
REPORT Correct Correct Poor Poor report No
PRESANTATI research report presentation of recognisable
ON format with format facts facts and
detailed justifications
analysis of
facts
5 5 4 3 2 0
SPEECH Excellent Good Satisfactory unsatisfactory No audience
Presentation audience audience audience audience involvement,
TOTAL engagement, engageme engagement, fair engagement, inaudible
audible voice nt, good voice projection
30
projection voice
projection