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The paper discusses unique challenges that UAE companies face in relation to the highly
intercultural workplace existing in this country. The UAE demonstrates one of the highest rates
of net migration that contributes to workforce consisting of people who belong to a wide variety
of cultures (Alhashmi, 2017). Though such multicultural workplace can provide multiple
benefits, it may also cause serious challenges, such as language barrier, different level of
stereotypes or prejudice.
various cultural and racial backgrounds in a specific organization (Al-Jenaibi, 2011). The United
Arab Emirates employs many workers from various states; in particular, the Philippines, India,
Indonesia, the USA, and Australia are widely represented. Organizations value diversity for
and access in the workplace (Al-Jenaibi, 2011). Moreover, workplace diversity enables
companies in the UAE to operate effectively managing people from a wide variety of
backgrounds, so customs, ethnicity, and language usually vary significantly among employees.
Although quality translation may serve as a key to efficient marketing, there may be a
points of translated messages. Language barrier is not the only problem because even in the
company where all employees speak English, it may be difficult to grasp a range of accents or
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understand how a native speaker uses idioms (Alhashmi, 2017). Furthermore, effective
intercultural communication involves not only spoken words. Indeed, non-verbal communication
represents a subtle and delicate part of cultural interaction, which may result in misunderstanding
and even insults in some situations between employees from different countries. Gestures, eye
contact, and comfortable personal space vary significantly across cultures (Alhashmi, 2017). A
handshake or a greeting also has cultural implications that should be considered in the
multicultural workplace.
Employees from different cultures can practice various behaviors, values, attitudes, and
etiquette in the workplace, thereby initiating another challenge. Though such differences can be
enriching and useful in a highly diverse professional environment, they may also become a
reason for resentment or misunderstanding among team members (Alhashmi, 2017). For
conflict with one’s culture. For instance, a Japanese colleague may not find it worthwhile to
leave the workplace earlier than the supervisor, while a Swedish specialist may be used to a 6-
This challenge is followed by another one, which is conflicting styles across teams. Work
attitudes and styles can vary widely, exacerbating differences and involving cultural values.
Conflicting approaches to work, if left ignored and unrecognized, can hinder productivity and
lead to conflict within the company. For instance, approaches to collaboration and teamwork
may vary substantially. In certain cultures, a collective consensus is valued when achieving a
goal; this approach is mainly utilized in Central America and Asia (Reynolds, 2017). In other
emphasis on organization, rigor, and order in the workplace versus spontaneity and flexibility
can show underlying cultural values. Thus, to avoid conflicts in the team, this challenge should
be resolved.
Integrating multicultural teams may cause certain difficulties because of adverse cultural
integration between teams should be promoted so that employees from different countries do not
work in the environment of limited knowledge transfer and isolation (Reynolds, 2017). It can be
a significant challenge, especially if there are biases in the relations between cultures that make
them less likely to work together. Adverse cultural stereotypes can have a serious impact on
productivity; in addition, they can undermine the company’s morale. For instance, centuries-old
antipathy between Germans and Poles or French and English can impact the company’s
performance (Reynolds, 2017). While not all stereotypes are negative – for instance, there are
ideas that Asians are smart or Americans are confident, – all of them serve as simplifications that
may constrain or cause division in the workplace (Reynolds, 2017). Even though overt
stereotypes or prejudice are a major concern, unconscious and ingrained cultural biases can be
located in the UAE. The country demonstrates a high rate of net migration. Over the past several
decades, a number of people from the Philippines, India, Indonesia, the United States, Australia,
and other countries have come to the UAE as employees. Cross-border mobility has led to the
interaction of people from various ethnic backgrounds and with different customs and languages.
Even though diversity has numerous advantages, it also contributes to multiple challenges
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For the company to operate effectively, these challenges should be addressed. One of the
strategies that can be applied to overcome these challenges is careful recruitment. UAE
companies should place a particular emphasis on hiring people with intercultural communication
skills. Besides, strong communication skills are highly important for employees to build healthy
relationships in the workplace. By hiring people with these skills, companies can avoid many
challenges. Moreover, companies should regularly organize team building activities and
meetings. With the help of these strategies, it is possible to unite the team and address the
References
Al-Jenaibi, B. (2011). The scope and impact of workplace diversity in the United Arab Emirates:
http://www.cienciared.com.ar/ra/usr/3/1274/hologramatica_n15v3pp3_34.pdf
Alhashmi, A. K. (2017). Exploring cross cultural workforce management issues in the UAE.
SSRN. http://www.strategyfocusedhr.com/wp-content/uploads/2017/10/Cross-Cultural-
Workforce-HRM-in-the-UAE.pdf
Reynolds, K. (2017). 13 benefits and challenges of cultural diversity in the workplace. HULT
diversity-workplace/#working-styles