Flower Shop

BRAND BOOK

Version 1.0
 WELCOME
We love what we do and we always do more than expected. We take great pride in the
quality of our service. We’re owner-managed – driven by creative passion and botanical
curiosity. We create flower compositions with good-looking legacies and form long-term
relationships with our clients as their happiness is our happiness."

Kate Belmont
About
THE FOUNDER

My name is Kate and "The Florist" is my brand. I am a

florist and botanical master. I like the idea of having the
power of sharing creations with others and building a tribe
of happy customers.

The variety of my floral experience ranges from

experimental processes to high-end products. I like to
make sure that my customers stay on-trend with
reinvented classics and botanical essentials. My fabulous
team always supports my crazy ideas and together we
achieve more than amazing results.

Brand Book reallygreatsite.com 3

About
THE BRAND
At "The Florist", we set and achieve
ambitious goals. The quality of our
products and services reflects our
identity. Our business has been set to
ensure consistency within our brand,
helping to create strong, recognizable,
and innovative communications.
 Brand's Goals
STRATEGY
VISION STATEMENT MISSION STATEMENT HONESTY & INTEGRITY

To be a premier brand To be a premier brand To be a premier brand

passionately known for its passionately known for its passionately known for its
quality, service, and promoting quality, service, and promoting quality, service, and promoting
botanical beauty to the world botanical beauty to the world botanical beauty to the world
with our identity and values. with our identity and values. with our identity and values.

Brand Book reallygreatsite.com 5

Family Business
OUR TEAM
DAVE | DESIGNER KATE & BEN | FOUNDERS JANE | FLORIST
10 years ago, I never thought that one day I
will take over my mother's business. 10 years
later, here I am, working together with my
husband and making miracles at "The Florist".

10 years ago, I never thought that one day I

will take over my mother's business. 10 years
later, here I am, working together with my
husband and making miracles at "The Florist". KIM | MANAGER LISA | FLORIST TOM | ACCOUNTANT

Brand Book reallygreatsite.com 7

Summer Meadows
Our
PROMISE

VISION STATEMENT MISSION STATEMENT HONESTY & INTEGRITY

To be a premier brand To be a premier brand To be a premier brand

passionately known for its passionately known for its passionately known for its
quality, service, and promoting quality, service, and promoting quality, service, and promoting
botanical beauty to the world botanical beauty to the world botanical beauty to the world
with our identity and values. with our identity and values. with our identity and values.

Brand Book reallygreatsite.com 9

Customer's Love
TESTIMONIAL
I am so grateful that I have met Kate. She and her
fabulous team made my wedding day look like a
fairytale. Kate understood my vision from a few
sketches. Cannot express in words how happy I am!
Professional and tasteful experience with true
flower masters. Cannot wait for our next future
adventure to begin! Highly recommended.

SMITH'S FAMLY
Our
SERVICES
BOTANICS & PLANTS
We have a wide range of beautiful
plants & stunning flowers. We can
provide you with minimal interior
plants, wild loose flowers, or
flower arrangments and bouquets.
Brand Book
DRY FLOWER BOUQUETS
We have a wide range of beautiful
plants & stunning flowers. We can
provide you with minimal interior
plants, wild loose flowers, or
flower arrangments and bouquets.
reallygreatsite.com
FLOWER COMPOSITIONS
We have a wide range of beautiful
plants & stunning flowers. We can
provide you with minimal interior
plants, wild loose flowers, or
flower arrangments and bouquets.
11
 FLORIST

First Service
Lisa Denmard

BOTANICS & PLANTS

We have a wide range of beautiful plants & stunning
flowers. We can provide you with minimal interior plants,
wild loose flowers, or flower arrangments and bouquets.

We have a wide range of beautiful plants & stunning

flowers. We can provide you with minimal interior plants,
wild loose flowers, or flower arrangments and bouquets.
Second Service
DRY FLOWERS
We have a wide range of beautiful plants & stunning flowers. We can provide you
with minimal interior plants, wild loose flowers, or flower arrangments and
bouquets. We have a wide range of beautiful plants & stunning flowers. We can
provide you with minimal interior plants, wild loose flowers, or flower
arrangments and bouquets.

Third Service
FLOWER COMPOSITIONS
We have a wide range of beautiful plants & stunning flowers. We can provide you
with minimal interior plants, wild loose flowers, or flower arrangments and
bouquets. We have a wide range of beautiful plants & stunning flowers. We can
provide you with minimal interior plants, wild loose flowers, or flower arrangments
and bouquets.

Brand Book reallygreatsite.com 13

 Making Miracles
WORKT WITH US
We create flower compositions with good-looking legacies and form long-
term relationships with our clients as their happiness is our happiness.
 K.B.
KATE BELMONT
FLOWER SHOP

123 Anywhere St., Any City, ST 12345

hello@reallygreatsite.com
reallygreatsite.com | +123-456-7890