Date: Version:
Problem
- Boys being bullied at school or
in their communities.
- Bullying can lead to negative
psychological effects, low self-
esteem, and declined academic
performance.
- Lack of effective support
systems and resources to
address the issue.
Solution
- Online community platform
where boys can connect with
peers, share experiences, and
seek support.
- Access to professional
counselors and mentors who
specialize in bullying-related
issues.
- Resources such as articles,
videos, and workshops on
building resilience, self-esteem,
and conflict resolution.
- Partnerships with schools to
provide training, workshops, and
implement anti-bullying
programs.
**
Key Metrics
- User Engagement
- Daily active users
- Monthly active users
- Time spent on the
platform/service per
session
- Number of interactions
within the community
(comments, messages,
etc.)
- Customer satisfaction
surveys/ratings
Feedback and from users
Bullying Incidents.
- Number of reported
Unique Value Proposition
- Provide a comprehensive
suppotive platform for boys who
are being bullied.
- Offer a safe and anonymous
space for boys to share their
experiences and seek help.
- Equip parents and guardians
with resources and guidance to
support their sons.
- Collaborate with schools to
implement anti-bullying
programs and provide training.
Unfair Advantage Customer Segments
Employ a team of professionals Boys aged 6-18 who are
with extensive knowledge and experiencing or at risk of
experience in child psychology, bullying.
education, and bullying - Parents or guardians
prevention. This expertise will concerned about their sons'
enable the startup to develop well-being.
comprehensive and effective - Schools and educational
programs and resources tailored institutions seeking to address
specifically to the needs of boys bullying.
who are bullied.
Channels
Online marketing through social
media platforms targeting boys,
parents, and educational
institutions.
- Collaboration with schools and
educational organizations to
reach students and parents
directly.
- Partnerships with youth-
focused organizations, clubs,
and community centers.
 bullying incidents
Severity of bullying incidents
(measured through a rating
system or scale).
Cost Structure Revenue Structure
Development and maintenance of the online platform. Membership subscriptions for premium features and access to exclusive content.
- Content creation and curation costs. - Collaborative programs and training with schools on a fee-for-service basis.
- Marketing and promotional expenses. - Sponsored content and partnerships with relevant brands and organizations.
- Compensation for counselors, mentors, and staff members.
- Administrative and operational costs.