MARKETING MANAGEMENT SYNOPSIS

             AKSHAT KATYAL 12C

Introduction:
The purpose of this project is to develop a marketing
strategy for a new line of shampoos that will be
launched in the market. The shampoo market is
highly competitive, with a large number of players in
the market. Therefore, it is essential to create a
unique selling proposition (USP) for the new line of
shampoos to differentiate it from other brands in the
market.
Objectives:
The primary objectives of the project are:
1. To conduct a market analysis to identify the target
audience, market trends, and competition in the
shampoo market.
2. To develop a unique selling proposition (USP) for
the new line of shampoos.
3. To create a marketing mix, including product,
price, place, and promotion, to effectively launch and
sell the new line of shampoos.
4. To evaluate the effectiveness of the marketing
strategy by measuring sales, brand awareness, and
customer satisfaction.
Methodology:
1. The following methodology will be used to achieve
the project objectives:
2. Market Analysis: A thorough analysis of the
shampoo market will be conducted to identify the
target audience, market trends, and competition. The
analysis will include both primary and secondary
research methods, including surveys, interviews, and
market reports.
3. Unique Selling Proposition: Based on the market
analysis, a unique selling proposition (USP) will be
developed for the new line of shampoos. The USP will
focus on the product's unique features and benefits
that differentiate it from other brands in the market.
4. Marketing Mix: A marketing mix will be created,
which includes product, price, place, and promotion
strategies. The product strategy will focus on the
product's features and benefits, packaging, and
branding. The pricing strategy will focus on the
product's value proposition and competitive pricing.
The place strategy will focus on distribution channels
and retail partnerships. The promotion strategy will
include advertising, public relations, and social media
marketing.
5. Evaluation: The effectiveness of the marketing
strategy will be evaluated by measuring sales, brand
awareness, and customer satisfaction. This will be
done through surveys, customer feedback, and sales
data analysis.
Expected Outcomes:
The expected outcomes of the project are:
1.A thorough market analysis of the shampoo market,
including target audience, market trends, and
competition.
2.A unique selling proposition (USP) for the new line
of shampoos that effectively differentiates it from
other brands in the market.
3.A marketing mix that effectively launches and sells
the new line of shampoos.
4.An evaluation of the marketing strategy that
measures sales, brand awareness, and customer
satisfaction.
Review of literature:
1.Google
2.Product's websites
3.Wikipedia
Conclusion:
The success of the new line of shampoos will depend
on the effectiveness of the marketing strategy.
Therefore, a thorough market analysis, unique selling
proposition, and effective marketing mix are essential
to achieve the project objectives. The evaluation of
the marketing strategy will provide insights into the
effectiveness of the marketing plan and will help to
make necessary adjustments to ensure the success of
the new line of shampoos in the market.