Professional Documents
Culture Documents
Network Strategy
Ex. Total Operating cost of an airline is
$800
Highest level of network decision with 2
or 3 years' horizontal time ahead, which
Flight Operating Costs = $400
includes fleet development, financial
Ground Operating Costs = $240
targets and alliances for passage, cargo
System Operating Costs = $160
and maintenance production.
Ex:
• Market Development
• Financial and air political context. The network structure ranges from fully-
• Competition connected or point-to-point (PP) to hub-
• Target to- spoke(HS) to alliance (fully-
• Fleet Planning contracted), or to mix of these strategies
Network Design
Hub-and-spoke (HS)
1) Frequency
2) Aircraft rotation
The HUB is the Center airport of the
airlines where all its route network
Alliances
connects.
Aviation industry arrangement between
SPOKES are airports that usually do not
two or more airlines agreeing to
have major traffic for the airline.
cooperate on a substantial level.
4. Independent operation
Point-to-Point (PP) Traffic is not affected by demands from
other routes.
Directly connects a set of locations
without any interruption of services. 5. Simple fleet
Suited for single fleet type
Airline alliances and Integration Airline Alliances Forms and Levels of
Integration
Airline Alliance
Coordination Alliances
Each alliance is a partnership where two
or more airline companies work The first levels of cooperation among
together to achieve a shared goal while partners, usually in terms of schedules,
remaining separate and independent. code sharing, pricing and frequent flyer
programs.
Airline partners supplement each
other's capabilities and weaknesses with EX. Global network created by the 3
strengths, at different levels of major global alliances - Star Alliance,
relationships. SkyTeam and Oneworld
4 reasons for creating the alliances: The first airline alliance was formed in
1997.
1. Air-political - the airline has no
traffic rights and is precluded 26 members (founding members: SAS,
from controlling a foreign carrier Thai Airways, Air Canada, Lufthansa,
that has this right. United Airlines)
2. Economical - its costs or fleet are
unsuitable for that market Alliance slogan: "The way the earth
3. Infrastructural slots are not connects"
available Tagline: "Star Alliance Leads the Way"
4. Financial related - the airline has Headquarters: Frankfurt, Germany
insufficient resources to develop
new markets
SkyTeam
OneWorld
SkyTeam was the last of the three major
3rd largest airline alliance founded in airline alliances to be formed, the first
1998. two being Star Alliance and Oneworld.
SkyTeam is dedicated to powering the
Currently has 14 airline members most seamless customer journey of any
(founding members: American Airlines, global alliance.
British Airways, Cathay Pacific, Qantas,
Canadian Airlines) Alliance slogan: "Caring more about
you."
Alliance slogan: "An alliance of the
world's leading airlines working as one." Founded: 22 June 2000
Ceo: Kristin Colvile (2018 - Present)
Headquarters: New York, USA Founders: Delta Air Lines, Air France,
Korean Air, Aeroméxico
The oneworld Alliance is the smallest of
the three in terms of traffic. But it has an Its 19 airlines offer good global coverage.
excellent membership of top-rated But it has gaps in Australasia (it is the
airlines. It offers good global coverage, only alliance to not have any member in
but with notable gaps in China (where it Australia, New Zeland or the Pacific) and
provides many Hong Kong connections South America (where its only member,
with Cathay Pacific but lacks a Chinese Aerolineas Argentinas provides poor
airline member) and South America coverage for the more northern
(where it recently lost LATAM as a countries).
member).
Benefits of being a part of an Alliance:
Value Alliance
1. An extended network often
An alliance of low-cost carriers founded realized through codeshare
in 2016. agreements.
2. Cost reduction from sharing of:
Currently has 6 airline members: a. sales offices
founding members: Cebu Pacific (Phils.), b. operational staff: ground handling
Cebgo (Phils.), Jeju Air (South Korea), personnel at check-in & boarding desks.
Nok Air (Thailand), Nok Scoot Thailand), c. operational facilities: catering or
Scoot (Singapore) computer systems
d. airport lounge
There are no tiers, frequent flyer benefits e. check-in counters
or combined mileage programs.
3. Traveler benefits can include:
Passengers booking through the Value a. more departure times to choose from
Alliance website will benefit from on a given route.
connection guarantee and free b. more destinations within easy reach.
rebooking in case of delays. c. shorter travel times as a result of
optimized transfers.
d. a wider range of airport lounges
shared with alliance members.
e. faster mileage rewards by earning A joint venture affords each party access
miles for a single account on several to the resources of the other
different carriers. participant(s) without having to spend
excessive amounts of capital.
Frequent Flyer Program
Each company can maintain its own
A loyalty program offered by an airline. identity and can easily return to normal
business operations once the joint
Designed to encourage airline venture is complete.
customers enrolled to accumulate
points which may be redeemed for air Joint ventures also provide the benefit
travel or other rewards (travel class of shared risk.
upgrades, special sales coupons, free
merchandise, etc.) Managerial level of integration -
Merger of shares
CODE-SHARE AGREEMENT
A merger occurs when 2 firms continue
Code-share agreement allows for a flight to carry out business operations as one
operated by one carrier also to be single firm rather than 2 separate firms.
marketed by another carrier with its
own flight number. Ex. Lufthansa-Swiss Merger
Code-sharing
Why Airlines enter into joint ventures?
Under reservations availability in a GDS, Ex. Joint venture of KLM and Northwest
you may find similar flights with distinct Airlines for the routes between the US
flight numbers which indicates that only and the Netherlands.
one carrier is operating the same flight.
Here it is clear that Malaysia Airlines is Topic 6: Airports
the marketing carrier code-sharing with
Aviation support facilities (e.g., air traffic Runways are identified by a 2-digit
control, meteorology, etc.) number.
Government functions (e.g., agricultural The letters R, for the "Right", C for the
inspection, customs, immigration, "Center", and L for the "Left," are added
health) to distinguish between the runways.
PA – Pacific route.