FINAL EXAMINATION

SEMESTER II, ACADEMIC SESSION 201412015

DATE : JUNE 2015 DURATION : 2 HOURS

ACJ3043
MULTIMEDIA JOURNALISM
(MULTIMEDIA KEWARTAWANAN)

INSTRUCTIONS TO CANDIDATES:

1. This paper contains two (2) sections.

2. Answer Section A in the OMR Form and Section B in the answer booklet
provided.
3. All answers must be written in English.
4. All answers must be clearly written and readable.
5. Candidates are not allowed to take the question papers out of the
examination hall.
6. Please complete your particulars in Borang H.

-DO NOT OPEN THIS QUESTION

--
-- PAPER
-- UNTIL YOU ARE INSTRUCTED TO DO SO
This question paper has
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eight
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(8) printed pages excluding this cover page
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SECTION A [80 MARKS]

Answer all questions in the OMR form provided. Choose the most correct answers.

1. Which of the following is considered a strength of newspapers?

A. live news coverage
B. visual news coverage
C. breaking news coverage
D. in-depth news coverage

2. Which of the following is considered a strength of online news?

A. Convenience
B. breaking news coverage
C. high-quality video news coverage
D. dependable news from all sources

3. The practice of quickly reformatting print content for posting on the Web is often referred
to derisively as:
A. serverware
B. scoopware
C. shovelware
D. slovenlyware

4. According to veteran newsman Sam Donaldson, journalists entering the online medium
must have solid journalistic
A. contacts
B. credentials
C. HTML skills
D. fundamentals

5. Most journalists believe that there's not much difference between for
online outlets and for traditional outlets.
A. editing
B. reporting
C. publishing
D. page layout

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6. Most journalists agree that this characteristic of online news makes it most unique as a
medium:
A. video clips
6. interactivity
C. ease of use
D. constant updates

7 . Online journalists are often called upon to do:

A. writing
6. copyediting
C. researching
D. All the tasks that a traditional journalists supposed to do

8. Unlike print or broadcast outlets, online news outlets can offer readers of
previous stories on a particular subject.
A. rewrites
6. abstracts
C. archives
D. summaries

9. An area in which online reporting differs greatly from traditional reporting is:
A. research
6. credibility
C. deadlines
D. interviewing

10. Journalistic beats are generally understood to be:

A. Writing awards won by a particular reporter.
B. Specific events covered by a particular reporter.
C. Specific subjects covered by a particular reporter.
D. Newsroom assignments covered by a particular reporter

11. As a reporter for a local or regional news outlet, what's the best way to get a story out of
a major national or international news event?
A. Create an online blog.
6. Fly to the site of the news event.
C. Create an informational graphic to highlight the event.
D. Find a local or subject-specific angle for the story.

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12. The best way online journalists can learn about their audiences by using

A. polls
6. survey
C. interviews
D. feedback pages or comments

13. Stories that discuss something that's been covered before are called
A. rehashes
6. .~OIIOW-U~S
C. repackages
D. up-to-dates

14. Like traditional reporters, online reporters must:

A. learn to write HTML.
6 . read up on computer-assisted reporting.
C. make use of their publication's office library.
D. get out of the office and interact with people.

15. Which of the following is not one of the four main functions for which reporters and
editors use searches?
A. To check facts.
6. To come up with a new subject for a story.
C. To find information on a newly chosen subject
D. To rebut information in competitors' stories.

16. Search sites that send queries to multiple engines all at once are called:
A. metasearches.
B. megasearches.
C. supersearches.
D. mondosearches.

17. A program that scans the Web for keywords on pages is called alan:
A. Bug
B. worm
C. snoop
D. spider

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18. The best way to earn respect from interviewees is:
A. Kiss up to them.
6. Surprise them with tough questions.
C. Be well prepared for the interview.
D. Get them to like you during the interview.

19. The first step in preparing to do interviews is:

A. Check your tape recorder.
6. Learn about the story topic.
C. Contact the interviewee's secretary.
D. Find the interviewee's e-mail address.

20. The best time to begin to develop the focus of a story is:
A. while conducting interviews.
6. while transcribing interviews.
C. while doing background research.
D. while discussing the story with your editor.

21. One practice referred as a bad idea is in online journalism is:

A. interviewing via WatsApp.
6. interviewing over the phone.
C. doing research on the Internet.
D. relying on your newsroom's library for information.

22. In an ideal online journalism site, information should be:

A. arranged in clusters.
B. available by subscription.
C. written in long paragraphs
D. offered through multiple platforms.

23. One important thing reporters should do during interviews is:

A. keep eye contact with the interviewee.
6. stick closely to your set list of questions.
C. listen to your interviewee's responses.
D. speak clearly so you can be heard on your recording.

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24. News story leads that encapsulate the elements most central to the story are called:
A. feature leads
B, summary leads
C. first person leads
D. summation leads

25. The inverted pyramid story structure presents information in what order?
A. most local first
B. least recent first
C. ascending importance
D. descending importance

26. To help organize information, it's helpful for reporters to put together
before writing.
A. photos
B. outlines
C. deadlines
D. audio clips

27. Which of the following is not one of the elements of newsworthiness?

A. impact
6. conflict
C. proximity
D. promotion

28. News story leads that highlight the unusual or interesting nature of an event or person
are called:
A. feature leads
B. summary leads
C. summation leads
D. first person leads

29. Because of the characteristics of online journalism, online story leads must be:
A. concise
B. inclusive
C. specific
D. comprehensive

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30. A news story about a hot topic, popular fad or contemporary area of interest is said to
possess this element of newsworthiness:
A. impact
B. currency
C. timeliness
D. prominence

31. Compared with audiences for traditional media, online audiences are notoriously:
A. loyal
B. fickle
C. intelligent
D. uninformed

32. A story that recounts events in the order in which they occurred uses the
structure:
A. sidebar
B. chronology
C. inverted pyramid
D. Wall Street Journal

33. The need to update information regularly online is referred to as a:

A. living deadline
B. constant deadline
C. rolling deadline
D. perpetual deadline

34. The most important aspect of getting stories posted quickly is:
A. getting new quotes
B. getting facts right
C. organizing the story
D. adding multimedia elements

35. Many news sites provide to articles related to the one being read
A. links
B. citations
C. references
D. subject headings

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36. Online news workers without journalism training sometimes lack understanding of the
need for:
A. skills
B. speed
C. accuracy
D. multimedia

37. Photo captions are referred to in the journalism business as:

A. credits
B. kickers
C. banners
D. cutlines

38. It's valuable for online copy editors to have:

A. good eyesight
B. outstanding computer skills
C. a lot of general knowledge
D. good connections to story sources

39. Name prefixes like Mr., Dr. or Mrs. are referred to by copy editors as:
A. addressors
B. name prefixes
C. courtesy titles
D. deference marks

40. The poor writing throughout the Web can easily lead to:
A. low ratings
B. legal problems
C. educational issues
D. a "dumbed-down" environment

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SECTION B [20 MARKS]

This section contains THREE (3) questions. Answer ONE (1) question ONLY. Each question
carries 20 marks.

1. Explain at least FlVE (5) types of media content and the strengths of each different types
of media content you can use to create online news stories.

2. In what way arranging for, conducting and reporting interviews have changed in the
Internet age?

3. Explain at least FlVE (5) important elements of shooting videos for your news stories
Give examples for each point.

END OF QUESTION

Dicetak Oleh

Unit Peperiksaan dan Pengijazahan

Bahagian Pengurusan Akademik
Universiti Sains Islam Malaysia

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