文藻外語大學 110 學年度第一學期課程綱要

Wenzao Ursuline University of Languages

Syllabus for the Fall Semester in 2021
「遵守智慧財產權觀念、不非法影印」
壹、課程基本資料
課程名稱
Introduction to Business Management 企業管理概論
Course Title

日間部 Day School 進修部 Division of Continuing Ed.

開課學制 【 】專科部 5-Year Junior College 【 】二專部 2-Year Junior College
School 【 】二技部 2-Year College 【 】二技部 2-Year College
System 【 * 】四技部 4-Year College 【 】四技部 4-Year College
【 】研究所 Graduate School

開課單位
Department of International Affairs (國際事務系)
Department
職稱
授課教師
吳紹慈(Shao-Tzu Wu) Position Assistant Professor
Instructor
Title
辦公室電話
辦公室
Z210 Office Phone 07-3426031 ext 6122
Office
師生互動 Number
Instructor’s 電子信箱
Contact 99034@mail.wzu.edu.tw
E-mail
Information
約談時間
Wednesday 15:00-18:00; Thursday 17:00-18:00
Office Hours
學分 選課別 【】必修 Required Course
3 學分
Credits Category 【 * 】選修 Elective Course
開課類別
【 】學年課 For Academic Year 開課年級 Year Taught：UA2
Course
【 * 】學期課 For Academic Semester 授課班級 Class Taught：UA2
Categories

This course offers critical knowledge of management to students and uses teaching
cases to enhance their analytical and managerial capability. This semester covers
following topics :
科目概要
1.Introduction: Managers and Management
Course
2.Decision Making
Description
3.Planning and Goal Setting
4.Organization Structure and Design
5.Human Resource Management

1
 I hope that you will find you have achieved these following objectives:
1. To be professionally familiar with the language and concepts of management.
課程目標 2. To have gained some experience in using tools, techniques, and ideologies of
Course management to solve problems.
Objectives 3. To have gained some experience in acting as key decision-makers and figuring
out a workable and logical strategy from a collection of possible options.

1. Attendance: 10%
(Leave more than three times will not be allowed.病假與事假一學期合起來不可
超過三次)
評量方式與評
2. Class Participation: 10%
分比例分配
3. Tests(10% each): 20%
Evaluation
4. Final Report and Presentation: 20%
Criteria
5. Mid-term Examination: 20%
6. Final Examination: 20%
(A make-up exam will not be allowed. 不允許事後補考)

1. According to the rule of Wenzao Ursuline University of Language, I need to

keep a record of students’ attendance every week. Therefore, you are expected
to attend ALL sessions and be ON TIME!
課堂要求
2. Class participation can help students to understand the lectures. For this reason,
Course
interaction among us (such as questioning and answering) is highly encouraged.
Requirements &
3. You are expected to read all of the assigned materials in advance of the class. I
Policies
may use cold calling to ensure preparation and an even level of participation
throughout the course.
4. Please remember to turn off your phone.

Robbins, S.P., Decenzo, D.A., & Coulter, M. 2020. Fundamentals of

Management: Essential Concepts and Applications, 11th edition. Pearson
Education, Inc.
教科書
Textbooks

指定參考書目
或網址
References

2
貳、課程內容與進度（Course Content & Schedule）
作業、報告、考試
授課方式
上課日期 單元名稱 或其他 備註
Instructional
Date Units Assignments, Remarks
Approaches
Tests and Others
Lecture and
2022.9.16 Course Orientation
Discussion
Lecture and
2022.9.23 Ch1. Managers and Management Case: Apple
Discussion
Lecture and
2022.9.30 Ch1. Managers and Management Case: Starbucks. IKEA
Discussion
Lecture and Case: Honda Cubs. HeySong(黑
2022.10.7 Ch2. The Manager as Decision Maker
Discussion 松沙士). Atag
Lecture and
2022.10.14 Ch2. The Manager as Decision Maker Case: Ford
Discussion
2022.10.21 Test段考(ch1.2) In Class, Close Book (ch.1.2)

2022.10.28 No Class (Mobile Lecture1)

Lecture and
2022.11.4 Ch6. Planning and Goal Setting Case: McDonald. Disney
Discussion
2022.11.11 Mid-term Examination In Class, Close Book (ch.1.2)
Lecture and
2022.11.18 Ch6. Planning and Goal Setting Case: Far Eastern Group. LVMH
Discussion
Ch7. Structuring and Designing
2022.11.25
Organizations
Ch7. Structuring and Designing Lecture and
2022.12.2 Case: P&G
Organizations Discussion
文雄眼鏡- 通路商合併之策略分析
An Analysis of M&A Decision of Lecture and Wenhsiung case is related to
2022.12.9
Distributor- A Case Study of Discussion Ch.6
Wenhsiung Optical
Ch8. Managing Human Lecture and
2022.12.16 Case: 玉山銀行
Resources and Diversity Discussion
(Harvard Business School Case) Lecture and
2022.12.23 P&G case is related to Ch.7
Procter & Gamble: Organization 2005 Discussion
2022.12.30 Test段考(ch.6.7.8) In Class, Close Book (ch.6.7.8)

(Harvard Business School Case) Lecture and

2023.1.6 P&G case is related to Ch.7
Procter & Gamble: Organization 2005 Discussion
2023.1.13 Final Examination In Class, Close Book (ch.6.7.8)

1
All faculty and students in the courses offered by the Department of International Affairs and the Master’s Degree
Program of International Affairs are required to attend the GP Evaluation Sessions on November 19 and the Annual
Graduation Project Conference on December 3. As mandated by the Department, the lesson for this week is assigned as
a Mobile Lecture. We will not meet in class this week. Instead, we will attend the two events. Students’ score will be
evaluated closely according to their attendance and performance in these two events.