Four ways to

deepen engagement
with remote workers
 The last 12 months have been a rollercoaster.
The global pandemic turned millions of office-
based employees into remote workers while
forcing companies to answer hard questions
about the future.

At first, organizations adapted successfully, with 90% of companies

suggesting their culture actually improved after going remote1. But today,
employee engagement in the US has reduced to pre-COVID levels after its
initial spike2, while two-thirds of employees say the pandemic has impacted
their wellbeing3.
In this guide, we’ll look at some of the tools and features you can use to
bring people together and deepen engagement at a time when it’s vitally
important that all employees have access to the latest information
and advice.

1: Willis Towers Watson, ‘Deeper Dive into the Employee Experience Implications of COVID-19’, April 2020
2: Gartner, September 2020
3: Laya Healthcare, September 2020

4 WAYS TO DEEPEN ENGAGEMENT WITH REMOTE WORKERS – WORKPLACE.COM

 01 Make video conferencing easy
with Video Chat

Video conferencing is probably the single

most important tool for keeping projects on
track while teams are working remotely.
And yet it still isn’t straightforward. Even the
slickest software requires plug-ins, installers
and meeting IDs.
To say nothing of the infrastructure costs of
running high-quality virtual meetings at scale.
At Workplace, we’re focused on making it
easy. Effortless, in fact. All you need to do to
make a video call is search for a colleague in
Workplace Chat and tap the video icon.
It’s really that simple. No plug-ins, no codes,
no confusion. It just works.

This is video conferencing reimagined

for mobile.

4 WAYS TO DEEPEN ENGAGEMENT WITH REMOTE WORKERS – WORKPLACE.COM

 02 Hold virtual all-hands with
Live video

Live video comes with some significant

challenges.
Most companies don’t have the infrastructure,
equipment or agility to do it well and at scale.
But Workplace has a secret weapon: Facebook.
Because of Facebook, Workplace has access to
the kind of deep computational power required
to do low latency, high definition live video
broadcasts.
So with Workplace Live you can broadcast
announcements or even stream virtual events
from your phone, laptop or, if you have access to
one, a professional studio.
With Live Producer, you can share your screen
during broadcasts, hold interactive Q&As, create
live polls and monitor livestream metrics in real
time.
Don’t worry if people miss it. Live videos are automatically posted to a
group, so everybody can catch up later.
For companies, this means a completely seamless event experience
that gives people the feeling of being there even if they can’t actually
attend in person.

4 WAYS TO DEEPEN ENGAGEMENT WITH REMOTE WORKERS – WORKPLACE.COM

 Companies are already using Workplace to
connect and inform remote workers
during the COVID-19 outbreak

“For Dixons Carphone, it was a major digital fast

forward to ensure all of our colleagues across the
UK & Ireland had easy access to the information
they needed, as soon as it was available. The
communications during the beginning of Covid-19
moved with such pace – we needed a way to stay
connected to our colleagues in a simple and flexible
way, so having Workplace rolled out to all our
colleagues made it much easier to keep everyone
connected and informed.”
Natalie Baxendale, Internal Communications & Events Business Partner -
Dixons Carphone

“As a luxury hotel group based in island locations in the

Indian ocean, we knew that COVID-19 wasn’t going to
be easy. From the beginning our biggest priority was
finding a way to stay close to our 3,000 colleagues
while they weren’t all on site at our hotels.
And that’s why we decided to deploy Workplace.
We’ve been using the platform throughout the
pandemic to bring our people together, connect
and share transparently.”
Vincent de Marassé Enouf, Chief Human Resources Officer, Constance Hotels,
Resorts & Golf

“Workplace helps us to stay connected and aligned

to our corporate culture in all geographies where
we operate. It is the place where we share best
practices, celebrate achievements and share relevant
news about the company. Workplace also keeps us
in touch with our frontline workers and our staff at
home, mobilizing us to work as one united team and
focused on our purpose.”
Gabriela Llosa, Communications & Marketing Director - RANSA

4 WAYS TO DEEPEN ENGAGEMENT WITH REMOTE WORKERS – WORKPLACE.COM

 03 Guarantee people see your updates
with Mark as Important

Keeping everybody updated in fast-moving or

remote working environments is vital. If you’re
relying on email or an intranet it can be difficult
to tell if anyone is actually paying attention.
Workplace solves that problem with groups.
Groups are spaces for sharing information
(and documents) with the right audience. That
might be your whole company, an affected
region or just you and a colleague.
If you really want to make sure people see your
most critical updates, you can also use Mark
as Important, which will pin a post to the top of
a group and make sure it’s the first thing group
members see when they log on to Workplace.
Using Mark as Important is easy. Say you’ve
got a post from the CEO with an update on
official travel policy during the COVID-19
outbreak.
Once it’s posted, a system admin just needs
to use the drop-down menu to select ‘Mark
as Important’ and the post will be pinned to
the top of group members’ News Feed for
anything up to seven days.
You can back up the post with an email
notification, and even access engagement
data on the Admin Panel.

4 WAYS TO DEEPEN ENGAGEMENT WITH REMOTE WORKERS – WORKPLACE.COM

 04 Find out how people are
feeling with Insights

When employees are working remotely, it’s important that companies

have a way to understand whether the messages they’re putting out
are having the desired effect.
That’s why we launched an Insights panel to give admins richer ways
of tracking and visualizing their workplace metrics. You can drill down
into the data to understand company sentiment and employee
engagement, including top-performing posts, contributors and trends.
This deeper level of understanding helps comms and HR leaders tweak
and customize messages to make sure they’re as engaging and useful
as possible.

Workplace is a communication tool that connects everybody in an

organization. For more information on how it can help keep your people
informed and connected check out our 4 Tips guide.
Or head to the Customer Resource Center on our website for more
information on features and solutions.

4 WAYS TO DEEPEN ENGAGEMENT WITH REMOTE WORKERS – WORKPLACE.COM