P18IS821 Page No...

P. E. S. College of Engineering, Mandya - 571 401

(An Autonomous Institution affiliated to VTU, Belagavi)
Eighth Semester, B.E. - Information Science and Engineering
Continuous Internal Evaluation – I, June – 2023
Scheme and Solutions
Management Information System
Time: 1½hrs Max. Marks: 40
Date: 03-06-2023 Staff Name: Puttaswamy B. S
,

Note: I) PART - A is compulsory.

II) PART – B and PART -C: Answer any Two sub questions (from a, b, c) from each part for Maximum of 18 marks

Q. No. Questions Marks

I: PART - A 4
I a. If a university sets up a web-based information system that faculty could access to record
student grades and to advise students, that would be an example of a
1
a) CRM b) Intranet
c) ERP d) Extranet e) None of the Above
b. Management information systems (MIS):
a) Create and share documents that support day-today office activities
b) Process business transactions
c) Capture and reproduce the knowledge of an expert problem solver 1
d) Use the transaction data to produce information needed by managers to run the
business
e) None of the above
c. Which of the following statements are the disadvantages of Expert System?
i) They cannot handle inconsistent knowledge.
ii) They cannot apply judgment and intuition recognized as important ingredients of 1
problem solving.
a) Only i b) Only ii c) Both i and ii d) None
d. The elements of control will consist of
a) Authority, Direction, Management
b) Authority, Direction, Information 1
c) Authority, Application, Management
d) Authority, Application, Information
II: PART - B
UNIT - I 18
1 a. Why Study Information System and Information Technology? Explain a framework that
outlines the major areas of information systems knowledge needed by business
professionals. 9
Why study information systems and information technology?
 Vital component of successful businesses
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 Helps businesses expand and compete
 Improves efficiency and effectiveness of business process
 Facilitates managerial decision making and workgroup collaboration
Framework of major areas:
 Foundation Concepts – fundamental behavioral, technical, business, and managerial
concepts about information systems
 Information Technologies – major concepts, developments, and management issues in
IT
 Business Applications – major uses of IS for operations, management, and competitive
advantage
 Development Process – how an IS is planned, developed, and implemented to meet
business opportunities
 Management Challenges – effectively and ethically managing IT at the end-user,
enterprise, and global levels of a business

b. How customer focused business builds a customer value and loyalty using internet
technology? Explain the value chain and strategies IS

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c. Write a note on:

 Agile Company
Agility is the ability to prosper
 In rapidly changing, continually fragmenting global markets
 By selling high-quality, high-performance, customer-configured products and
services
 By using Internet technologies
An agile company profits in spite of
 Broad product ranges
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 Short model lifetimes
 Individualized products
 Arbitrary lot sizes
An agile company…
 Presents products as solutions to customers’ problems
 Cooperates with customers, suppliers and competitors
 Brings products to market as quickly and cost-effectively as possible
 Organizes to thrive on change and uncertainty
 Leverages the impact of its people and the knowledge they possess
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Virtual Company

 A virtual company uses IT to link…

 People
 Organizations
 Assets
 Ideas
 Inter-enterprise information systems link…
 Customers
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 Suppliers
 Subcontractors
 Competitors
 Basic business strategies
 Share information and risk with alliance partners
 Link complimentary core competencies
 Reduce concept-to-cash time through sharing
 Increase facilities and market coverage
 Gain access to new markets and share market or customer loyalty
 Migrate from selling products to selling solutions

knowledge creating company

 A knowledge-creating company or learning organization…

 Consistently creates new business knowledge
 Disseminates it throughout the company
 Builds it into its products and services
 Successful knowledge management
 Creates techniques, technologies, systems, and rewards for getting employees to share
what they know
 Makes better use of accumulated workplace and enterprise knowledge
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III: PART - C
UNIT - II 18
2 a. Consider an example of customer order process and explain how enterprise
application integration middleware connects several business information systems
within a company. Also, explain the five major components of targeted marketing for
e-Commerce.

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b. Write a note on:
i) Accounting system

ii) Target marketing

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iii) Human resource system

c. Highlight the benefits and challenges of customer relationship management. With a

help of a diagram, demonstrate the business process, customer and supplier
information system support by the ERP systems.
Benefits and Challenges of CRM: The potential business benefits of customer relationship
management are many. For example, CRM allows a business to identify and target its best
customers—those who are the most profitable to the business—so they can be retained as
lifelong customers for greater and more profitable services. It makes possible real-time
customization and personalization of products and services based on customer wants, needs,
buying habits, and life cycles. CRM can also keep track of when a customer contacts the
company, regardless of the contact point. In addition, CRM systems can enable a company
to provide a consistent customer experience and superior service and support across all the
contact points a customer chooses. All of these benefits would provide strategic business 9
value to a company and major customer value to its customers.