NAME 

: 
CLASS : 
Fashion cycle
11 Questions DATE  : 

1. During which stage of the fashion cycle are prices for new trends
most expensive?

A Peak B Introduction

C Decline D Rise

2. During the _________ stage, the goal of promotion is to create

interest in new merchandise.

A peak B rise

C introduction D decline

3. _________is usually depicted as a bell shape curve and has 5 stages. 

A Fashion Cycle  B Trend Reporting 

C Fashion Forecasting  D Fashion Marketing

4. Styles that are popular for a brief period of time, usually for only one selling season, are
which response to fashion?

A Short-run fashions B Classics

C Flops D Long-run fashions

 5. The five stages of the fashion cycle include:

start, growth, maturity, slowdown, and introduction, rise, peak, decline, and
A B
finish. obsolescence.

introduction, peak, maturity, slowdown, beginning, growth, peak, decline, and

C D
and end. obsolescence.

6. Styles that have slow introductions, long peaks, and slow declines are which response to
fashion?

A Flops B Fads

C Long-run fashions D Short-run fashions

7. Which action is usually demonstrated during the rise stage of the fashion cycle?

The price of the fashion goes up because Retail fashion buyers order the items in
A B
of the increased demand quantity.

Consumers start to lose interest in the

C Promotion is focused on closeout pricing D
trends.

8. Short-lived fashions are:

A fads B classics

C designs D flops

9. In which stage of the fashion cycle is a trend considered dull and boring because the
market is saturated?

A Obsolescence B Rise

C Decline D Introduction

10. At which stage of the fashion cycle are styles considered completely undesirable?

A Rise B Peak

C Decline D Obsolescence
11. How often do fashion trends seem to recur?

A 40–50 years B 10–20 years

C 30–40 years D 20–30 years

Answer Key

1. b 2. c 3. a 4. a

5. b 6. c 7. b 8. a

9. c 10. d 11. d