Media and Women - Edited.edited

Running Head: REPRESENTATION OF WOMEN IN MEDIA 1
Representation of Women in Media
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REPRESENTATION OF WOMEN IN MEDIA 2
Introduction
Media is depicted in varied forms such as news, music, video watching, and watching
television, a fundamental part of modern society, reflecting and reinforcing ideas within the
community. Therefore, the idea of how women are represented in the media has, over time,
been conveyed in the media as a crucial way of analyzing the position of women within the
entire society of today. Representing these women in the media has changed over time,
reflecting the community's cultural and sociological changes. But, female stereotypes have
continuously been seen in the media tests and shows in a global context. Ideally, women's
representation in the media is mainly defined by how men perceive them, commonly called
the male gaze, and how society tends to expect women to look and behave (Mecatti, 2019).
Numerous media representations of women bases on sexuality and the emotions and
relationships with their children, including romantic partners. The media representation of
women is detrimental. It strongly perpetuates a negative female stereotype that portrays
women's images and how they are supposed to look like mainly degrading and demeaning all
women on common ground. Thus, this paper presents an argument of whether women's
representation in the media is detrimental, identifying both the advantages and disadvantages
of women's images in the media.
Firstly, women's representation in the media is detrimental, whereby they are mostly
used as advertisement tools. Therefore, the image of the female bodies in the mass media has
lowered the self-esteem of youths, teenagers, and women in general, thus ruining the zero
body on young women. Media such as films are using unrealistic bodies of women, mainly
showing modern fashion designs and a sexy lifestyle. This is actively seen in the film ‘’
Spring Breakers’’ where naked teen women images are used to show university students'
immoral life. The use of impractical body shapes and images means that girls are being
abused for sexualized forms. Therefore, this has created no different conditions than the
perfect housewife advertisements of the 1950s, which are still present (Saleem et al., 2017).
The sexualized image of women is more powerful than the domestic goddess, which
eventually intends to the active push for change in a female just as it was portrayed in the
mass media. Thus, women's representation in the media is detrimental and affects the general
outlook of the female gender in society.
Secondly, a 2012 gender equality rights organization report review explores several
different media formats that deal with this issue showing the potential harm of women, which
illustrates from sexualizing and domestication of the female form. Therefore, media presents
women's ethical obligation as used in advertisers, which should not promote the images with
negative impact and unrealistic, which include airbrushing of the sexualized forms (Mecatti,
2019). For example, in the American states, the miss representation provides an interest
whereby the most famous female musician creates advertising and media images. Most of
these women see it as an effective way to develop a framework to promote products and
increase their famous identity level. The female body's use as a trap in this piece is eventually
demonstrated in the society whereby it looks at women as to how she looks (Saleem et al.,
2017). The women's identity portrayed in films shows that society will never stop the
misrepresentation of discrimination of the female gender.
Thirdly, women’s misrepresentation is contrary interesting because it uses a popular
media form to change women's records in the American states. Most of the questions are
asked, like do young girls have a role model in the media? It got confirmed in the United
States that the role model of girls is Oprah, who gets the real media icon thus used as an
essential document to change girls' image in the mass media. This implies to the billions
worldwide commercial advertisement which illustrates the sexualized women body that is
actively seen in messages that a body spray results to the half-naked women that run to the
man who specifically uses it. Women with svelte bodies in Bikini's are several women who
negatively represent the woman body; thus, women be Akins to animals to be sexually
possessed by the entirely desirable man.
On the contrary, the media has shown an extensive array of women prototypes used as
an example to the young growing girls within our society today. The identified benefits of
women's representation in the media are mainly manifested with the increased technological
advancement where all people can access the internet and social media platforms. Media
encourages the solidarity of women and emphasizes shared experiences. Therefore, this is
illustrated from the premised movement concerning the idea, which shares the responsibility
of doing away with sexism and striving for a world that no woman has to claim (Arvindh,
n.d). Women are positively represented in the traditional media, which is essential since
social media do not list technology to enhance their traditional media, which increases the
reach of messages. This increases the number of women working at social media companies
and serving on their boards (Ghasemi, 2020). The study on internet usage has enhanced the
cost of participating in political protest, which has entirely made gaps of participation remain
between men and women. Finally, the Qatar computing research institute study used the
researchers to determine the significant gender inequities in offline life, showing that
inequality had reduced by 40%.
Secondly, it is essential to note that most companies prefer using women figures to help
manage their businesses on media. The main question of concern, in this case, was raised by
the former US President Barack Obama where he addressed the public in California on
fashion and women ethical standards saying '' Women are our social moral and ethical
builders, especially to our young developing generation which may become loose because
they lack motherly affection. Thus, women should stand firm and teach our children moral
standards through public grooming and representation'' The statement points to the women's
ability and skills to drive our society to a better future by teaching ethical standards to the
younger generation. Social media, through its source of dissemination, has eventually become
a massive tool for women's empowerment (Saleem et al., 2017). Therefore, this has also
helped women share their encouragement, which serves as a virtual hug to each other, thus
relating to how women use to portray and emphasize the share of their personal experience
online. Thus, it has enabled chiefly women to share their stories and supporting each other in
most ways.
Besides, social media has been used to increase women's dignity and voice through
online public speeches whereby both the power and journalist’s women are used in television
to present news. The researchers have confirmed that women are more powerful than men as
they all receive physical empowerment from the media groups. This has mainly made women
assert activeness, hardworking, and powerful enthusiasm (Arvindh, n.d). However, the
representation of women in mass media has also caused cyberbullying by creating fake
accounts and doing several things without being tracked by enabling people to become
bullies on the internet. Therefore, threats, intimidation messages, and rumors can be sent to
the masses to create discomfort in society. Besides, the addictive part of social media is too
bad, disturbing personal lives (Ghasemi, 2020). This has affected the teenagers by involving
the very extensive, and it has eventually cut from the activities. This can waste the
individual's time which could have the utilized by the productive tasks and activities.
Lastly, the argument of whether women's representation in the media is detrimental wins
the notion that media has, over time, portrayed women negatively. Therefore, women and
girls are highly disproportionately affected by inequality in disseminating information on
media. They are mostly ignored or invisible in media with less content that features their
expertise and view weakly and as tools by companies and other social organizations.
Globally, gender inequality is evident where women are still behind men in access to the
internet, where, when they do engage online, they experience more intense harassment,
including sexual harassment. Therefore, the disparate experiences existing between women
and men in media are widespread and vary. Statistically, 46% of the media stories reinforce
gender stereotypes as more than the stories that challenge such stereotypes. Globally, women
tend to make 26% of news media leaders. Over 76% of women who had been identified as
having experience harassment online made changes to how they use the platforms, including
restricting what they post about. In a global context, only 24% of the people heard or have
seen political news conveyed by women; this gender gap is wider in the political story and
government. Women are only featured in only 16% of the political information (Saleem et al.,
2017). Women are perceived to be weak, beautiful, and attractive, making them only mostly
feature in the advertisement news as stereotypes for promoting product and not being seen as
objects of change and voice to the society.
Conclusion
This paper has presented an argument of whether women's representation in the media is
detrimental, identifying both the advantages and disadvantages of women's images in the
media. Therefore, media conveys its information through film, news, songs, and online
debates showing how gender is biased in society. Therefore, there has been the
underrepresentation of women where in the prime time television men are three times more
than women or in a situation where males outnumber females by two to one and newscasts
where women make up to 16% of the newscasters only. Women tend to be portrayed as
notably younger and thinner than men were dependent on men and base on the relationship.
Most media portray women as victims of sex objects where media encourages women to
develop qualities like sexiness, beauty, passively, and powerlessness to meet cultural ideas of
feminist contribute to their victimization. Men's aggressiveness abuses women where it is no
coincidence that all but one of the women become leaders. Gender equality organizations
need to formulate a framework that needs to create new media discourse and through
advertising. For this change to occur, it is essential that the prominent players who donate to
the media need to support real women's campaigns.
References
Arvind, R. V. News Value For Women In Coimbatore District: A Study On The
Representation Of Women By Print Media.
Ghasemi, A. (2020). Professional Challenges of Female Employees of Radio and Television
and its Impact on the Representation of Women. Journal of Interdisciplinary Studies
in Communication and Media, 2(4), 71-86.
Mecatti, S. (2019). Wonder Woman and Captain Marvel as a representation of women in
media.
Saleem, N., Hanan, M. A., & Arshad, A. (2017). Media representation of women, children,
and minority rights: Pakistani public response. Journal of Political Studies, 24(1), 35.
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Running Head: REPRESENTATION OF WOMEN IN MEDIA 1

Representation of Women in Media

women is detrimental. It strongly perpetuates a negative female stereotype that portrays

of women's images in the media.

outlook of the female gender in society.

misrepresentation of discrimination of the female gender.

Thirdly, women’s misrepresentation is contrary interesting because it uses a popular

possessed by the entirely desirable man.

inequality had reduced by 40%.

girls are highly disproportionately affected by inequality in disseminating information on

objects of change and voice to the society.

feminist contribute to their victimization. Men's aggressiveness abuses women where it is no

the media need to support real women's campaigns.

Arvind, R. V. News Value For Women In Coimbatore District: A Study On The

Representation Of Women By Print Media.

Ghasemi, A. (2020). Professional Challenges of Female Employees of Radio and Television

and its Impact on the Representation of Women. Journal of Interdisciplinary Studies

in Communication and Media, 2(4), 71-86.

Mecatti, S. (2019). Wonder Woman and Captain Marvel as a representation of women in

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