Dr.

Malik’s Farm
Dr. Malik's Farm is an extension of passion of father-son team of Dr. Bhiwa Malik, Ph.D. in Organic
Chemistry retired as an Associate Professor & Mr. Chaitanya Malik, Computer Engineer by Education
and Agripreneur by Profession. Dr. Malik's Farm is a learning centre for integrated farming. One can feel
the warmth of the cows, relax in the lap of mother earth, and relish local cuisine. One can also spend the
learning about Agriculture: The profession of Hope. Their passion is to make Dr. Malik's farm a
successful entrepreneurial venture & to set a positive example for others to pursue farming as a career.
Mr. Chaitanya Malik is an engineer-turned-farmer whose life story is truly an inspiration for us all. He is
a Computer Science Engineer who could have pursued the same job opportunities as his colleagues but
his heart was set on taking up something more traditional and wanted to be his own boss. After graduating
from Goa College of Engineering, he didn’t choose the beaten path and instead went for agriculture and
dairy farming, he started with scratch and came up with his own successful brand known as the Dr Malik
Farm, Pernem, Goa in 2016 with just 3 cows.
He had an ancestral property, he purchased a tractor with which Chaitanya decided to slowly develop.
There was almost 1 lakh sq mtrs of a central property, some of which he used for the cultivation of
vegetables, rice, coconuts, fruits and other organic products. All this cultivation of rice followed by
coconut, banana and cashew plantation. Lady finger, papaya, turmeric and some spices are few season
crops that are also cultivated, which further goes for sale in horticulture or retail shops.
Mr. Malik is also into dairy farming and has 30 cows that produce a large amount of A2 milk which is
sold in retail stores and is a pioneer in A2 milk. Dr. Malik has an organic farm that is a 0 budget natural
farm. The crops grown here are cultivated without the use of fertilizers. The farm also includes a natural
spring.

Dr. Malik’s Farm Team

Dr. Bhiwa Malik is the Chairperson and Investor, Chaitanya Malik is the Chief Executive Officer, Sawani
Shetye Malik is the head of operations and PR along with Ankit Atkare the Vet Assistant.

Problems faced
Demand Supply Gap
Organic agriculture continues to be in a consumer demand, but there is a lack of availability in the market
for for organic products.
Electricity
There was no LT electricity in the 2km radius of Dr. Malik's farm. Due to non availability of electricity
they were dependent on pumps run by kerosene which incurred them a huge cost.
Vermin Trouble
Constant attack of bison, wild boar etc was a huge problem for Mr. Malik and this was leading to huge
losses.
Old Agri Techniques
Farmers around them were using old agriculture techniques which were not financially feasible to them.

Solutions
Close the market gap
Dr. Malik Farm commenced home delivery of milk and vegetables to close the market gap.
Siphon Technology
This new technology removed the obstacle of need for electricity to run pumps
Solar electric fencing
900m long fencing was installed around the entire area that incurred the cost of Rs. 3 Lakhs.
Modernizing agriculture
Purchase of tractor for ploughing and other operations and adoption of drip technology.

Polyhouse
A polyhouse is a specially constructed structure where a special polythene sheet is used as a covering
material under which crops can be grown in partially or fully controlled climatic conditions. It is covered
with a transparent material as to permit the entry of natural light. Irrigation is done with drip pipes &
temperature control is maintained through foggers.

Panchagavya
Panchagavya is a mixture used in traditional rituals & medicines that is prepared by mixing five
ingredients obtained from cows. The three direct constituents are cow dung, urine and milk. The two
derived products are curd and ghee. Panchagavya is nature's gift to mankind which has immense healing
benefits. An eco-friendly insecticide and organic growth promoter of plants.

Products
Milk
Ghee
Dhoopsticks
Soaps
Face pack
Ubtan
Shrikhand

Agro Tourism Experience

Dr. Malik's Farm has opened up Agro Tourism Experience that offers farm experience centre, cashew feni
experience, gaushala experience and horse riding. They also have Goa's largest natural water swimming
pool, which is chlorine free and water is from the natural spring. They also offer pluck your own fruits
and vegetables which are then later cooked with home chefs. They offer local food of the region in Veg &
Non Veg.

Conclusion
Dr. Malik's Farm is an organic laboratory where many concepts from Physics, chemistry and engineering
have found their practical use along with the arms of biology. It is a space to experience nature, learn
hand on and offer complete integrated farming as well as village life experience to the guests with
overnight stay extensions.

Learnings
For this talk we learnt what an Agripreneur is. An Agripreneur is an entrepreneur who operates a business
in agriculture. We also learnt about the product portfolio of Dr. Malik’s Farm which is mentioned in the
above content. Mr. Malik also told us about product portfolio churning that is a business strategy that
involves adding, removing or modifying products within a company’s portfolio. The goal is to maximize
value of companies product and meet the needs and preferences of the customers. We also learnt about
the difference between A1 milk and A2 milk. A1 and A2 are two types of beta-casein proteins found in
cows milk. A2 milk is said to be superior by Mr. Malik as it is easy to digest whereas A1 milk leads
various problems due to indigestion. A1 milk producing cow breeds are Holstein-Friesian, Jersey, Brown
Swiss and Karan Swiss. These cows are Cross Breed Cows known as Bos Taurus. A2 producing cows are
pure Indian breed and known as Bos Indicus. These cows are Gir, Sahiwal, Red Sindhi and Kankrej.
Malik’s Farm information also provided us with the information on revenue points and the problems
faced by them. We also learnt about the future scope of Agripreneur, the future of agripreneur is
promising in India, as Agriculture is countries largest sector. There is a potential growth and rapid
innovation in the same field. Also help from the Government is making it very attractive field to be
pursued.