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  • Namma Yatri Problem Statement 4

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    Shubham
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    Namma Yatri wants to increase customer retention and usage frequency by addressing several problems. Currently, they offer no loyalty programs or discounts to encourage repeat customers. Many users only take 30-40% of their rides with Namma Yatri and use competing apps for the rest. Only 20-25% of total users are active in a given week. Like other apps, 40-50% of users uninstall within 3 days. The goal is to increase daily rides from existing customers by focusing on increasing weekly active users, reducing uninstalls, and boosting weekly usage frequency through sustainable long-term app marketing or product initiatives. Solutions should be submitted in one of several presentation formats.

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    Namma Yatri wants to increase customer retention and usage frequency by addressing several problems. Currently, they offer no loyalty programs or discounts to encourage repeat customers. Many users only take 30-40% of their rides with Namma Yatri and use competing apps for the rest. Only 20-25% of total users are active in a given week. Like other apps, 40-50% of users uninstall within 3 days. The goal is to increase daily rides from existing customers by focusing on increasing weekly active users, reducing uninstalls, and boosting weekly usage frequency through sustainable long-term app marketing or product initiatives. Solutions should be submitted in one of several presentation formats.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    17 views1 page

    Namma Yatri Problem Statement 4

    Uploaded by

    Shubham
    Namma Yatri wants to increase customer retention and usage frequency by addressing several problems. Currently, they offer no loyalty programs or discounts to encourage repeat customers. Many users only take 30-40% of their rides with Namma Yatri and use competing apps for the rest. Only 20-25% of total users are active in a given week. Like other apps, 40-50% of users uninstall within 3 days. The goal is to increase daily rides from existing customers by focusing on increasing weekly active users, reducing uninstalls, and boosting weekly usage frequency through sustainable long-term app marketing or product initiatives. Solutions should be submitted in one of several presentation formats.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Namma Yatri

    Problem Statement 4: User Frequency & Retention

    Problem Statement: Namma Yatri gives no discounts or incentives towards customer retention
    or product usage. Also, currently, there are no retention or loyalty programs. Given the
    competitive intensity, customers use multiple apps, and the usage frequency is lower. E.g. Even
    the existing customers take only 30-40% of their rides with Namma Yatri and the rest with
    others. Out of the total installed user base, only 20-25% is active in a given week. Like many
    B2C apps, Namma Yatri also suffers from high app uninstall rates of 40-50% within 3 days of
    installation. How do we increase the usage frequency and customer retention?

    Solution Scope & Deliverables : The goal is to increase the total number of daily rides from
    existing customers.

    Broad sub-goals:
    1. Increase weekly active users (out of the total users).
    2. Reduce app uninstallation rate.
    3. Increase weekly usage frequency.

    The ideas can be app marketing or product-led initiatives which are sustainable in the long term.

    You can submit your solutions/ideas as a Google Doc / Slides / PDF / PPTX / DOCX / Video.

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