Ice Cream Market in Australia Market Snapshot To 2019

1.
Ice Cream Market in Australia: Market Snapshot to

2019
Reference Code: CS-0301-0615-MS
Published: June 2015
www.canadean-winesandspirits.com
Ice Cream Market in Australia: Market Snapshot to 2019
Table of Contents
1. Introduction................................................................................................. 4
1.1 What is this Report About?................................................................................... 4
1.2 Definitions ............................................................................................................ 4
1.2.1 This report provides 2014 actual sales; while forecasts are provided for 2015 – 2019 ...... 4
1.2.2 Category Definitions ............................................................................................................ 4
1.2.3 Volume Units and Aggregations .......................................................................................... 5
1.2.4 Methodology Summary........................................................................................................ 5
2. Australia Ice Cream Market Analysis, 2009–19 ........................................ 6
2.1 Ice Cream Value Analysis, 2009–19 .................................................................... 6
2.1.1 Overall Ice Cream Market Value, 2009–19 ......................................................................... 6
2.1.2 Ice Cream Market Value by Category, 2009–19 ................................................................. 7
2.2 Ice Cream Volume Analysis, 2009–19 ................................................................. 8
2.2.1 Overall Ice Cream Market Volume, 2009–19 ...................................................................... 8
2.2.2 Per-Capita Consumption - Ice Cream, 2009–19 ................................................................. 9
2.2.3 Ice Cream Market Volume by Category, 2009–19 ............................................................ 10
3. Latest Events: Global Ice Cream Industry .............................................. 11
3.1 Ohio-based artisan ice cream maker reopens shops after listeria scare ............. 11
3.2 Blue Bell closes distribution centers, cuts 1,450 jobs ......................................... 12
3.3 Listeria-tainted Blue Bell ice cream being hawked online ................................... 13
3.4 Sipsmith and Judes collaborate to create gin and tonic ice-cream ..................... 14
3.5 Jeni's Splendid Ice Creams to restart production post Listeria scare .................. 15
4. Appendix ................................................................................................... 16
4.1 About Canadean ................................................................................................ 16
4.2 Disclaimer .......................................................................................................... 16
©Canadean 2015. This product is licensed and is not to be photocopied. Reference code: CS-0301-0615-MS
2
List of Figures
Figure 1: Australia Ice Cream Market Value (AUD m) and Growth (Y-o-Y), 2009–19................................................................... 6
Figure 2: Australia Ice Cream Market Value (AUD m) by Category, 2009–19 .............................................................................. 7
Figure 3: Australia Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009–19 ................................................................... 8
Figure 4: Australia Per-Capita Ice Cream Consumption (Kg/head & Y-o-Y growth), 2009–19...................................................... 9
Figure 5: Australia Ice Cream Market Volume (Kg m) by Category, 2009–19 ............................................................................ 10
List of Tables
Table 1: Category Definitions - Ice Cream Market ...................................................................................................................... 4

Table 2: Volume Units for Ice Cream Market ............................................................................................................................... 5
Table 3: Australia Ice Cream Market Value (AUD m) and Growth (Y-o-Y), 2009–19.................................................................... 6
Table 4: Australia Ice Cream Market Value (AUD m) by Category, 2009–14 ............................................................................... 7
Table 5: Australia Ice Cream Market Value (AUD m) by Category, 2014–19 ............................................................................... 7
Table 6: Australia Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009–19 .................................................................... 8
Table 7: Australia Per-capita Ice Cream Consumption (Kg/head & Y-o-Y growth), 2009–19........................................................ 9
Table 8: Australia Ice Cream Market Volume (Kg m) by Category, 2009–14 ............................................................................. 10
Table 9: Australia Ice Cream Market Volume (Kg m) by Category, 2014–19 ............................................................................. 10
3
1. Introduction
1.1 What is this Report About?
This report is the result of Canadean’s extensive market research covering the Ice Cream market in
Australia. It provides detailed segmentation of historic and future Ice Cream market, covering key
categories and segments.
1.2 Definitions
All the data is collected in volume terms. Ice Cream market refers to domestic market only and includes
imports. Please note that rounding errors may occur.
1.2.1 This report provides 2014 actual sales; while forecasts are provided for 2015
– 2019
1.2.2 Category Definitions
Table 1: Category Definitions - Ice Cream Market
Category Segment Definition

Artisanal Ice Cream Artisanal Ice Cream Artisanal Ice Cream - Ice cream manufactured by small local producers for sale
on the premises. Includes impulse and take-home sales, but not on-the-
premises consumption.
On Trade Sales through consumer foodservice outlets include cafés/bars, FSR (full-
service restaurants), fast food, self-service cafeterias and street stalls/kiosks.
Sales to semicaptive foodservice outlets are also which include the outlets
located in leisure, travel and retail environments.
Impulse Ice Cream Dairy-Based Dairy- or vegetable oil-based ice cream products purchased for immediate
(Impulse Ice Cream) consumption. Includes single-serve ice cream tubs, packaged cones (e.g.
Cornetto), ice cream sandwiches, and chocolate-coated ice creams (e.g
Magnum). Includes low fat dairy and oil-based products (other than frozen
yogurt).
Water-Based Water-based frozen desserts purchased for immediate consumption. Includes
(Impulse Ice Cream) single serve sorbet/sherbert tubs and ice lollies e.g. Calippo
Take-Home Ice Cream Dairy-Based (Take- Dairy- or vegetable oil-based ice cream intended for consumption in the home,
Home Ice Cream) as opposed to an impulse purchase for immediate consumption. Includes
multiple-serving ice cream tubs (e.g. Ben & Jerry's, Carte d'Or, Häagen-Dazs)
and, ice-cream cakes (e.g. Vienetta). Includes low-fat dairy- and oil-based
products (other than frozen yogurt).
Water-Based (Take- Water-based frozen desserts intended for consumption in the home, as
Home Ice Cream) opposed to an impulse purchase for immediate consumption. Includes single
serve sorbet/sherbert tubs and ice lollies e.g. Calippo
Source: Canadean © Canadean
4
1.2.3 Volume Units and Aggregations
Table 2: Volume Units for Ice Cream Market
Category Segment Units

Ice Cream Artisanal Ice Cream Kg m
Impulse Ice Cream Kg m
Take-Home Ice Cream Kg m
1.2.4 Methodology Summary
In order to create the data for all the reports in this series and ensure its robustness, a comprehensive
and empirically robust research methodology has been adopted. This combines both a large-scale
program of industry research with the results of extensive primary industry interviewing and calling.
Furthermore, all definitions are standardized across products and countries to ensure comparability.
The two main research methods, secondary research and primary research (the program of interviewing
industry contacts), are brought together and because both sets of research processes have been
designed in conjunction with each other they can be combined and consolidated into the final, integrated
data sets.
The secondary research process involves covering publicly available sources, trade associations,
specialist databases, company annual reports, and industry publications. While primary research involves
a major program of interviewing leading industry executives for each category covered in each country –
all with local country experts; typically brand, product and marketing managers for major brands within
each country. These processes help analysts in capturing both qualitative and quantitative information
about the market.
The final stage of the process is the triangulation of inputs obtained from all the research methods with
the analyst’s own understanding of the market in order to finalize the data. Once the data is finalized, it
goes through various top level quality checks prior to publishing.
5
2. Australia Ice Cream Market Analysis, 2009–19

2.1 Ice Cream Value Analysis, 2009–19
2.1.1 Overall Ice Cream Market Value, 2009–19
Table 3: Australia Ice Cream Market Value (AUD m) and Growth (Y-o-Y), 2009–19
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Market Value 4,745.9 4,841.9 4,940.5 5,041.9 5,146.1 5,253.3 5,363.6 5,477.1 5,593.7 5,713.8 5,839.3
Y-o-Y growth 2.021% 2.037% 2.052% 2.068% 2.083% 2.099% 2.115% 2.130% 2.146% 2.196%
Figure 1: Australia Ice Cream Market Value (AUD m) and Growth (Y-o-Y), 2009–19
7,000.0 2.25%
6,000.0 2.20%
Ice Cream Market Value (AUD m)
5,000.0 2.15%
Growth % (Y-O-Y)
4,000.0 2.10%
3,000.0 2.05%
2,000.0 2.00%
1,000.0 1.95%
0.0 1.90%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Market Value Y-O-Y growth %
6
2.1.2 Ice Cream Market Value by Category, 2009–19
Table 4: Australia Ice Cream Market Value (AUD m) by Category, 2009–14

CAGR
Category 2009 2010 2011 2012 2013 2014 2009–14
Artisanal Ice Cream 2,868.2 2,926.4 2,986.3 3,047.9 3,111.1 3,176.1 2.06%
Impulse Ice Cream 744.4 759.2 774.3 789.9 805.9 822.4 2.01%
Take-Home Ice Cream 1,133.4 1,156.2 1,179.8 1,204.1 1,229.1 1,254.9 2.06%
Overall 4,745.9 4,841.9 4,940.5 5,041.9 5,146.1 5,253.3 2.05%
Table 5: Australia Ice Cream Market Value (AUD m) by Category, 2014–19

CAGR
Category 2014 2015 2016 2017 2018 2019 2014–19
Artisanal Ice Cream 3,176.1 3,243.0 3,311.7 3,382.3 3,454.9 3,529.6 2.13%
Take-Home Ice Cream 1,254.9 1,281.4 1,308.8 1,337.1 1,366.2 1,396.2 2.16%
Overall 5,253.3 5,363.6 5,477.1 5,593.7 5,713.8 5,839.3 2.14%
Figure 2: Australia Ice Cream Market Value (AUD m) by Category, 2009–19
7,000
Ice Cream Market Value by Category (AUD m)
6,000
5,000
Take-home and Bulk Ice Cream
4,000
Impulse Ice Cream - Single Serve
3,000
Artisanal Ice Cream

2,000
1,000
0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
7
2.2 Ice Cream Volume Analysis, 2009–19

2.2.1 Overall Ice Cream Market Volume, 2009–19
Table 6: Australia Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009–19
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Market Volume 377.6 384.2 390.9 397.8 405.0 412.3 419.8 427.5 435.4 443.5 451.8
Y-o-Y growth 1.73% 1.75% 1.77% 1.79% 1.81% 1.82% 1.83% 1.85% 1.86% 1.88%
Figure 3: Australia Ice Cream Market Volume (Kg m) and Growth (Y-o-Y), 2009–19
460 1.90%
Ice Cream Market Volume (Kg m)
440
1.85%
420
Growth % (Y-O-Y)
1.80%
400
1.75%
380
1.70%
360
340 1.65%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Market Volume Y-o-Y Growth %
8
2.2.2 Per-Capita Consumption - Ice Cream, 2009–19
Table 7: Australia Per-capita Ice Cream Consumption (Kg/head & Y-o-Y growth), 2009–19
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Per-Capita
Consumption 17.4 17.4 17.5 17.5 17.5 17.8 17.9 18.0 18.1 18.2 18.3
Y-o-Y growth 0.16% 0.35% 0.05% 0.00% 1.59% 0.56% 0.46% 0.55% 0.64% 0.72%
Figure 4: Australia Per-Capita Ice Cream Consumption (Kg/head & Y-o-Y growth), 2009–19
18.4 1.8%
1.6%
Ice Cream Per-Capita Market Volume (Kg)
18.2
1.4%
18.0
1.2%
17.8
Growth % (Y-O-Y)
1.0%
17.6 0.8%
0.6%
17.4
0.4%
17.2
0.2%
17.0
0.0%
16.8 -0.2%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
Per-Capita Consumption Y-o-Y Growth %
9
2.2.3 Ice Cream Market Volume by Category, 2009–19
Table 8: Australia Ice Cream Market Volume (Kg m) by Category, 2009–14

CAGR
Category 2009 2010 2011 2012 2013 2014 2009–14
Artisanal Ice Cream 178.1 181.4 184.7 188.2 191.7 195.4 1.87%
Take-Home Ice Cream 150.4 152.9 155.4 158.0 160.7 163.5 1.69%
Overall 377.6 384.2 390.9 397.8 405.0 412.3 1.77%
Table 9: Australia Ice Cream Market Volume (Kg m) by Category, 2014–19

CAGR
Category 2014 2015 2016 2017 2018 2019 2014–19
Artisanal Ice Cream 195.4 199.1 202.9 206.8 210.8 215.0 1.93%
Take-Home Ice Cream 163.5 166.4 169.3 172.4 175.5 178.7 1.79%
Overall 412.3 419.8 427.5 435.4 443.5 451.8 1.85%
Figure 5: Australia Ice Cream Market Volume (Kg m) by Category, 2009–19
500
Ice Cream Market Volume by Category (Kg m)
450
400
Take-home and Bulk
350 Ice Cream
300
250 Impulse Ice Cream -

Single Serve
200
150
Artisanal Ice Cream
100
50
0
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
10
3. Latest Events: Global Ice Cream Industry

3.1 Ohio-based artisan ice cream maker reopens shops after listeria
scare
Jeni's Splendid Ice Creams, an Ohio-based artisan ice cream maker, has reopened its scoop shops,
which were closed following a listeria scare.
Jeni's has several outlets in Nashville, 12South and the Nashville Farmers' Market, and plans to open
outlets in Germantown and Hillsboro Village.
Last month, Jeni's stopped manufacturing ice cream and closed its stores after listeria was found in a
sample pint of ice cream that was randomly collected by the Nebraska Department of Agriculture.
Following this, the Ohio firm recalled all of its products and destroyed over 265 tons of ice cream, which
cost the company over $2.5m.
The company also claimed that it plans to invest over $200,000 to remodel its production facility.
11
3.2 Blue Bell closes distribution centers, cuts 1,450 jobs

As an aftermath of the Listeria scare which has reportedly killed three people in Kansas and infected ten
people in four states, the wide-spread product recall and suspending its entire operation, Blue Bell
creameries is closing distribution centers and laying off workers for the first time in its 108-year history.
The company is ending operations at distribution centers in ten states: Phoenix and Tucson (Arizona),
Denver Colorado), Indianapolis (Indiana), Kansas City and Wichita (Kansas), Louisville (Kentucky),
Albuquerque (New Mexico), Las Vegas (Nevada), Raleigh and Charlotte (North Carolina), Columbia
(South Carolina) and Richmond (Virginia).
A company spokesperson Van Dorf said: "When we return to market we will have limited production and
distribution and had to make the difficult decision to close some of our facilities."
Blue Bell is privately held and has been run by the same family for 108 years. It has shut down all four of
its plants for cleaning and improvements, and that process is taking longer than expected.
The company recently announced that it is axing 750 full-time employees and another 700 part-timers, or
about 37% of its 3,900 workforce. The remaining employees will have to take pay cuts. Around 1,400
employees will be furloughed with sharply reduced pay.
Blue Bell has not said when it expects to begin making ice cream again.
In a statement, CEO and president Paul Kruse said: "The agonizing decision to lay off hundreds of our
great workers and reduce hours and pay for others was the most difficult one I have had to make in my
time as Blue Bell's CEO and President.
"At Blue Bell, our employees are part of our family, and we did everything we could to keep people on our
payroll for as long as possible. At the same time, we have an obligation to do what is necessary to bring
Blue Bell back and ensure its viability in the future.
"This is a sad day for all of us at Blue Bell, and for me personally."
12
3.3 Listeria-tainted Blue Bell ice cream being hawked online

In spite of the recent recall of all Blue Bell ice cream and related products due to the potential risk of
Listeria contamination, some a few are selling their Blue Bell reserves via online ads in a bid to make
quick money.
Blue Bell ice cream recently recalled their entire line of products due to a Listeria scare that resulted in
three deaths and several hospital visits. The Texans have just learned that the Brenham brand was
aware of Listeria contamination in their products since 2013.
According to Blue Bell's update on May 8, 2015: "So far we have collected approximately 8 million gallons
of ice cream, and this phase of the product recall is now complete.
"Unfortunately, our training and repair efforts will take longer than we initially anticipated. We don't have a
firm timeline for when we will be back, but it will be several months at a minimum."
The uncertainty behind Blue Bell's reinstatement has inspired some people to sell their previously
purchased ice cream. There have been several sightings of Blue Bell ice cream pints posted on Craigslist
and other forums for as much as $10,000 a pint (that is $625 an ounce) to capitalize on people desperate
to get a taste of Blue Bell's famous Krazy Kookie Dough ice cream.
Another ad on Craigslist (for $500 a pint) read: "I have half a tub of Blue bell Homemade Vanilla flavor ice
cream left. No listeria (I ate the first half and I'm still here). I am willing to sample the Blue Bell in front of
legitimate buyers."
In League City, Texas, an ad of "pre-recall" Blue Bell ice cream (a gallon of Cookies 'n Cream and a few
small cups of Homemade Vanilla) was put on eBay for $50, plus shipping. The advertiser added
"Unopened and bought long before the recall. Will ship with dry ice." Since word got out about the frozen
black market, eBay put a stop to it and has since removed any Blue Bell ice cream listings on its site as
eBay has a company policy against selling recalled items.
However, under the frequently asked questions section of the Blue Bell website is this item: "Q. Should
people eat old Blue Bell products? A: Please don't consume Blue Bell products. Instead, please return the
product to the store where you purchased it for a refund."
13
3.4 Sipsmith and Judes collaborate to create gin and tonic ice-cream
London micro distillery Sipsmith and Hampshire-based artisan ice creamery Jude's Ice Cream have
collaborated to create gin and tonic ice cream.
Sipsmith said that the Jude's Sipsmith Gin and Tonic Ice Cream combines delicately balanced botanicals
of the Sipsmith London Dry Gin with Jude's creamy, award-winning crème anglaise base mix, and added
a splash of tonic water and lemon, reported metro.co.uk.
Jude's Sipsmith Gin and Tonic Ice Cream will be available in 120ml tubs exclusively at Selfridges from
the 20 May 2015. Ocado will sell the ice cream from 1 June.
14
3.5 Jeni's Splendid Ice Creams to restart production post Listeria

scare
Jeni's Splendid Ice Creams plans to restart production after neutralizing the Listeria scare that led to
product recall, halt in plant operations and closure of 21 shops.
Listeria was found in a pint of ice cream in Nebraska last month.
The announcement regarding resuming operations came from owner Jeni Britton-Bauer's post on the
company's Facebook page at the beginning of this week. The production of the Columbus-based ice
cream has been shut for nearly three weeks. The company recalled 265 tons of its products (worth
$2.5m) and pledged not to reopen until it was 100% sure its facility was free from Listeria and new
processes were in place.
Last week the company pinpointed the source of the bacteria to a spout on a pint-filling machine and
began instituting a series of changes both inside its Michigan Avenue production kitchen and to its
operations there.
Jeni's CEO John Lowe said the company has redesigned the kitchen to minimize any potential problems
and is working to establish color-coded hygienic zones. All fresh fruits and vegetables are being
processed at a separate location. Employees are receiving training on sanitation and improving
operations. The kitchen improvements are estimated at $200,000.
The full Facebook post read: "It's been a flurry of activity this past week in our production kitchen. We
removed walls, set up foot foaming stations; we now have a conveyor belt! We examined and reworked
every single process.
"Thanks to the team from around the country who made it work alongside the tireless army that is
#teamjenis. We plan to fire this baby up by the end of the week. Mr. Sulu, stand by to take us to
maximum warp."
However there was no mention about when the company's 21 scoop shops would reopen.
15
4. Appendix
4.1 About Canadean
Canadean has a long-held reputation for providing valuable and in-depth market research initially built up
in beverages, and now operates across the FMCG market and related industries, including packaging,
ingredients, soft drinks, beer, retail, foodservice, wines & spirits, health & beauty and food.
Building on Canadean’s 40 years of experience as the leading market research and analysis provider to
the beverage industry, Canadean has continually enhanced and refined its specialist research skills and
market intelligence tools. Its unique B2B research base has been strengthened with consumer research
capability, offering a highly effective combination of deeply profiled panels, experiential survey designs
and in-market expertise.
Canadean specialize in conducting online survey panels, producing in-depth market insight reports
through qualitative and quantitative in-country analysis as well as offering clients a bespoke consultancy
service tailored to address each client’s specific business needs.
Canadean’s research covers the entire spectrum of the consumer value chain, from suppliers,
manufacturers, distribution channels through to consumer insights and trends.
4.2 Disclaimer
All Rights Reserved.
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by
any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of
the publisher, Canadean.
The facts of this report are believed to be correct at the time of publication but cannot be guaranteed.
Please note that the findings, conclusions and recommendations that Canadean delivers will be based on
information gathered in good faith from both primary and secondary sources, whose accuracy we are not
always in a position to guarantee. As such, Canadean can accept no liability whatsoever for actions taken
based on any information that may subsequently prove to be incorrect.
16
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1.

Ice Cream Market in Australia: Market Snapshot to

Reference Code: CS-0301-0615-MS

Published: June 2015

Table 1: Category Definitions - Ice Cream Market ...................................................................................................................... 4

1.2.2 Category Definitions

Table 1: Category Definitions - Ice Cream Market

Category Segment Definition

Source: Canadean © Canadean

1.2.3 Volume Units and Aggregations

Table 2: Volume Units for Ice Cream Market

Category Segment Units

Impulse Ice Cream Kg m

Take-Home Ice Cream Kg m

Source: Canadean © Canadean

1.2.4 Methodology Summary

2. Australia Ice Cream Market Analysis, 2009–19

Source: Canadean © Canadean

Market Value Y-O-Y growth %

Source: Canadean © Canadean

2.1.2 Ice Cream Market Value by Category, 2009–19

Table 4: Australia Ice Cream Market Value (AUD m) by Category, 2009–14

Overall 4,745.9 4,841.9 4,940.5 5,041.9 5,146.1 5,253.3 2.05%

Source: Canadean © Canadean

Table 5: Australia Ice Cream Market Value (AUD m) by Category, 2014–19

Overall 5,253.3 5,363.6 5,477.1 5,593.7 5,713.8 5,839.3 2.14%

Source: Canadean © Canadean

Figure 2: Australia Ice Cream Market Value (AUD m) by Category, 2009–19

Artisanal Ice Cream

Source: Canadean © Canadean

2.2 Ice Cream Volume Analysis, 2009–19

Source: Canadean © Canadean

Source: Canadean © Canadean

2.2.2 Per-Capita Consumption - Ice Cream, 2009–19

Source: Canadean © Canadean

Per-Capita Consumption Y-o-Y Growth %

Source: Canadean © Canadean

2.2.3 Ice Cream Market Volume by Category, 2009–19

Table 8: Australia Ice Cream Market Volume (Kg m) by Category, 2009–14

Overall 377.6 384.2 390.9 397.8 405.0 412.3 1.77%

Source: Canadean © Canadean

Table 9: Australia Ice Cream Market Volume (Kg m) by Category, 2014–19

Overall 412.3 419.8 427.5 435.4 443.5 451.8 1.85%

Source: Canadean © Canadean

Figure 5: Australia Ice Cream Market Volume (Kg m) by Category, 2009–19

250 Impulse Ice Cream -

Source: Canadean © Canadean

3. Latest Events: Global Ice Cream Industry

3.2 Blue Bell closes distribution centers, cuts 1,450 jobs

3.3 Listeria-tainted Blue Bell ice cream being hawked online

3.5 Jeni's Splendid Ice Creams to restart production post Listeria

Listeria was found in a pint of ice cream in Nebraska last month.

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