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Value Creation

Engineering Economics and


Entrepreneurship
Business
Part I
Idea

Entrepreneur

Plan
New
Business

Execution
Business

Creates value Value Creation


Want or need Marketing

Reasonable price Sales

Satisfies expectations Value Delivery

Bring enough profit Finance


Value
Creation

Finance Marketing

Business

Value
Sales
Delivery
Value
Creation
• High quality
product

Finance Marketing
• Profit • Publicity

Business

Value
Delivery Sales
• Customer • Revenue
Satisfaction
Building a Team
Part II
Business Competence

Managerial
Techincal Competence
Competence
Marketing
Sales
Value Creation
Value Delivery
Finance
Business Competence

Few
Inventor
Technical competences

People
Most Business
People People
Managerial competences
Hewlett-Packard Effect

HP Hewlett Packard

Apple Wozniack Jobs


Comparative Advantage

Inefficient
Comparative Advantage

Efficient
Communication Overhead

Inefficient work Ideal team: 3 – 8 people Communication Overhead


High risk for error Different skillsets Too many “meetings”
Communication Overhead
Invisible Decision Pseudo Problems
• No transparancy • Fuss over minor problems

Unfinished Business Embattled Center


• Too many unfinished task • Control battle between units

Coordination Paralysis Negative Deadlines


• Every task must be approved • Prioritize deadline over quality

Nothing New No Initiative


• No invention/radical ideas • No work if not given input
Thank you!
Rio Natanael Wijaya
rion002@brin.go.id
+62-817-0200-950

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