ffgolf digital media kit  2022

French Golf Federation

 Summary

 Key figures about Golf members & Golf in France p3

 The French Golf Federation, the golf media leader in France p4

MEDIA TOOLS & ADVERTISING FORMATS

 MEDIA TOOLS  ADVERTISING FORMATS

 www.ffgolf.org & Espace Licencié ("Member’s Area")  Wallpaper : Head Cover + Expand p7

 www.ffgolf.org & Espace Licencié ("Member’s Area")  Display Formats : Banners p8

 www.ffgolf.org & ffgolf Newsletter  Editorial content (article / video / interview etc.) p9

 ffgolf Newsletter  Display Formats : Banners / Block artwork + text p 10

 Lifestyle Newsletter "L’Echappée Verte"  Display Formats : Banners / Block logo + artwork + text p 11

 ffgolf phone App  Splashscreen + Banners p 12

 kady phone App  Splashscreen + Banners p 13

 Espace Licencié / ffgolf NL / www.ffgolf.org  Offers to ffgolf members : Benefits Banners p 14 - 15

 ffgolf digital ecosystem (inc. social networks)  Community animations / Game contests p 16

OUR CLIENTS p 17

RATES p 18

2021 STATS p 19
Key figures about
The French Golf Federation (ffgolf), one of the most important French Olympic Federation 
ffgolf Members

430,965*
Members

27%* 125,000*
Ladies competitors*

7 competitions/year in average

10%*
Young aged ≤ 18
30,000**
« Golf-Trotters »
53 years* No. 4 Play at least 5 different golfs/year
Members average age in Europe

69%*** 200,000*
Above-average representation of SEC+ Regular players who are not Members
Play at least 10 times/year

No. 5 French Olympic Federation

number of Members (= Licence holders)
*Statistics ffgolf 2021
**Statistics ffgolf 2019 No. 3 French Olympic Federation
**Statistics Sportlab 2012  individual sport
 A connected
The ffgolf, the golf media leader in France  1st golf news website
public

ffgolf.org Member’s ffgolf Kady ffgolf Lifestyle

website Area App App Newsletter Newsletter

Users / month* 176,125 113,065 22,202 32,284 Database* 446,418 445,778

Sessions / month* 400,346 242,612 87,053 92,337 Opening Rate* 31,6% 28%

Pages views /month* 2,395,535 1,050,828 458,506 2,161,356 Click Rate* 14% 6%

*Statistics 2021 (Period : January - September) *Statistics 2021 (Period : January – October)
*Base : 49 ffgolf Newsletters // 10 Lifestyle Newsletters

Suscribers / Followers * 113,477 34,800 16,902 13,700

*Data end October 2021

Media Tools  2022
Advertising Formats
The digital ffgolf
A cross-platform Audience  Our main digital tools
world

www.ffgolf.org ffgolf phone App Weekly ffgolf newsletter

Espace Licencié c kady phone App Lifestyle newsletter Social

networks

Site Extranet
 www.ffgolf.org
Advertising format  Wallpaper Head Cover + Expand
Espace Licencié

 Format : Head cover : fixed at the top of all website pages (including pages of the "Espace Licencié"  « Member’s Area).
➔ Expand opens when the mouse passes over the head cover banner.

 100% SOV.

 Responsive display whatever the device (PC / Tablet / Smartphone).

 Selling format : number of days.

 www.ffgolf.org
Advertising format  Banners
Espace Licencié

 Format : Banners, visible on all websites pages (including.pages of the "Espace Licencié"  « Member’s Area).
Visibility : max. two banners / page.

 Floating SOV : depends on adverting imprints volume used for the period covered (rotating banners).

 Responsive display whatever the device (PC / Tablet / Smartphone).

 Selling format : per 1,000 imprints.

 www.ffgolf.org Format  Editorial content : article / videos / interviews etc.

 Format : article / short video clips / press releases etc. with indication « sponsored content ».
Examples of use : product or service launch / news story, customer/user experience, an offer dedicated to licence holders etc.

 Webposting throughout our main media :

• ffgolf.org website / News / Tag #PARTENAIRES

• weekly ffgolf newsletter
• ffgolf Facebook page

 Production by ffgolf (or joint preparation) / validation by the client.

 ffgolf
Formats  Banners / Block artwork + text / Editorial content
Newsletter

 Formats : Banners
 Formats : Block artwork + text

Visibility : different banners depending on target audience

 SOV : max. two advertisers (Banners)

 Target segmentation : age / sex / localisation / handicap

 Database : 430,000 contacts.

 Guaranteed minimum opening rate : 23%

 Content :

• News Feed (main amateur and professionnal

results, events, releases, statements etc.…)

• Profiles of French Champions

• Partner’s editorial contents

• "ffgolf Academy" Video tutorials // Tips & Tricks

• Exclusive advantages for Members…

 Lifestyle
Formats  Banners / Blocks
Newsletter

 Formats : Banners
 Formats : Block (logo + artwork + text)

 SOV : max. two advertisers.

 Target segmentation : age / sex / localisation / handicap

 Database : 430,000 contacts.

 Guaranteed minimum opening rate : TBC

 Period : March - October.

 Content :

• Preview of a French Golf destination*

• Description of 3 / 4 nearby golfs courses*.

• Recommendation of some choice addresses

(hotels, restaurants etc.)*

• Ideas for cultural outings and escapes*.

• Shopping List « Style inspiré »*…

 ffgolf
Advertising formats  Splashscreen / Banners
Phone App

 Formats : Four seconds Splashscreen

 Formats : Banners (✓)

 100% SOV.

 Available on iOS & Android

 Visibility of the Banners – sections  Content :

• Golf Course Guide ✓

• News feed ✓
• Rules of golf ✓
• Friendly Games ✓
• Dematerialised licence card
• Score-card recording, Handicap tracking
• Results etc.

 Selling format : number of weeks.

 Advertising formats  Splashscreen / Banners
Phone app

 Formats : Four seconds Splashscreen

 Formats : Banners (✓)

 100% SOV.

 Available on iOS & Android

 Visibility of the Banners – sections  Content :

• Home screen ✓
• Explore ✓
• My kady community ✓
• Activities ✓

 Content :

• Green-Fees bookings
• Recording of friendly certified games
• Set up of friendly games / tournaments
• "ffgolf Academy" video tutorials
• Detailed statistics
• Community posts etc.

 Selling format : number of weeks.

 Business
Opportunity to create an offer for the benefit of the ffgolf members 
Development
Espace Licencié
Digital visibility of the dedicated ffgolf member’s offers  "Benefits Banners"
ffgolf Newsletter

Espace Licencié  ffgolf Newsletter 

≥ 100,000 users / month 445,000 contacts

active members ffgolf members

 Personal member’s Area Other suscribers

ffgolf.org website 

Benefit’s section

ffgolf members

Other users
 Animations
Stimulate the community of licence holders  Collection of a qualified opt in database
Game Contests

 Use of the several advertising formats to promote a game contest.

 Webposting throughout our main media :

• Publication of the contest on the website ffgolf.org / News / Tag #Partenaires

• Relay of the contest in a weekly ffgolf newsletter
• Sharing of the contest on the suitable ffgolf social networks (Instagram story / Instagram post, Facebook post)

 Possibility of web hosting on the ffgolf website.

 Opportunity to retrieve participants’ data using the registration form (with optin).
Our clients
 *Net ex VAT rates, discount depending on volume

Rates

 MEDIA TOOLS  ADVERTISING FORMATS  RATES*

 www.ffgolf.org / Espace Licencié ("Member’s Area")  Wallpaper Head Cover + Expand

➢ Low season (November – March) • 100% SOV € 1,000 / day
➢ Peak season (April - October) • 100% SOV € 2,000 / day

 www.ffgolf.org / Espace Licencié ("Member’s Area")  Display Formats : Banners € 18

➢ Cost per one thousand (1,000) impressions • floating SOV

 ffgolf.org / ffgolf Newsletter / ffgolf Facebook page  Editorial content (article / video / interview etc.) € 3,000€ / content
➢ Webposting ffgolf website / ffgolf NL/ ffgolf Facebook page

 Weekly ffgolf Newsletter  Display Formats : Banners / Block artwork + text € 2,500 / insertion

 Lifestyle Newsletter « L’Echappée Verte »  Display Formats : Banners / Block logo + artwork + text € 1,500 / insertion

 ffgolf phone App  Splashscreen + Banners  100% SOV € 2,170 / week

 kady phone App  Splashscreen + Banners  100% SOV € 1,400 / week

 Espace Licencié / ffgolf NL / www.ffgolf.org  Offers to ffgolf members : Benefits Banners Please contact us

 ffgolf digital ecosystem (inc. social networks)  Community animations / Game contests Please contact us
 Statistics*  Member’s
Area

ffgolf.org Espace ffgolf Kady

Head Cover + Expand* Splashscreen*
Website Licencié Phone App Phone App

Opening Rate "Expand" : 4,46% Click Rate / CTR : 1,10% 3,86%

Click Rate "Expand" : CTR = 0,15% Impressions / day : 9,516 2,900

Impressions / day : 82,721 ffgolf Kady

Banners*
Phone App Phone App

ffgolf.org Espace Click Rate / CTR : 0,33% 0,10%

Banners*
Website Licencié
Impressions / day : 9,612 14,767
Click Rate / CTR : 0,264%

ffgolf Lifestyle ffgolf Espace

Banners* Benefits Banners*
Newsletter Newsletter Newsletter Licencié

307  365 210

Unique Clicks  Total Clicks : 468  526 286  325 Unique Clicks  Total Clicks :
/ insertion / month

ffgolf
Editorial content*
Newsletter

Unique Clicks  Total Clicks : 1,030  1,179 *Indicative stats based on advertisers campaigns for the period January-October
2021 exclusive of target segmentation.
 Nicolas BROSSAULT
Marketing Members & Advertising Dept. Manager

nicolas.brossault@ffgolf.org

0033 141 497 765

0033 664 033 692