SEQUENCE'22:

CASE STUDY
Group 2
 CONTENT OVERVIEW
Introduction to Sequence'22

Walkthrough of the Exhibition

Analysis

Conclusion
 CONCEPT

It is often said that in any adventure, the journey

is more important than the destination.
 TAGLINE

Symbolizes adventure , challenges and

friendship.
 LOGO

A stamp which complement the The shooting star symbolises the

concept of travelling completion of their goals
THE TEAM
THE SPONSERS
EVENT DETAILS
 VISUALS
...
WALKTHROUGH : EVENT PLAN
Scan the QR Code to view the E-booklet
WALKTHROUGH : ORGANISATIONAL CHART
 WALKTHROUGH : OBJECTIVE
To showcase future degree year student projects

An opportunity to reach an audience with an interest in the market and career

Provide product demonstrations & fashion show activities to showcase the products

Creates awareness and develops relationships with new career connections

Interact with the audience to determine their needs

MARKETING CAMPAIGN
 PLATFORMS USED

Facebook

Instagram

Youtube

Website
 Social Media Posting
and Promoting
Stories Inventory

MARKETING COLLATERALS
Digital and Physical
Direct Promoting
Posters
Marketing Collaterals

DIGITAL AND PHYSICAL

POSTER
 Marketing Collaterals

STORY INVENTORY
 Marketing Collaterals

SOCIAL MEDIA POSTING

 Marketing Collaterals

DIRECT MARKETING

Email and
Whatsapp
Promoting
PRO'S AND CONS OF MARKETING CAMPAIGN
Advantages: Disadvantages:

Targets the right audience Geographic specific audience

Event was held at a popular mall Less promotion to the outside

target audience
Budget Effective

Less Promotion Items and

Methods due to the good
reputation of the sponsors

 W
Weaknesses

S
Strengths
Does not have multiple locations
Creative portfolio
Location-based advertising
Accessible Location
Inconsistent content for
Wide Variety of Sponsors
audiences on platforms
Well Curated Concept
Social Media presence

O T
Opportunities
Promoting the event
not limited by location
Open Iternaries for all
Threats
Exposure to COVID 19
Abiding by SOP guidelines
Budget Issues
Competition with other exhibitions
Noise pollution
IN A NUT SHELL
 REFERENCES
E-pub. Sequence2022firstcit. (n.d.). Retrieved September 21, 2022, from https://www.sequence2022firstcity.com/e-pub

first city. (n.d.). The journey within: Sequence 2022 . Sequence2022firstcit. Retrieved September 21, 2022, from

https://www.sequence2022firstcity.com/
THANKS FOR
YOUR TIME!