Final Year Exhibition

Proposal
Kang Zhi Le (Natelie) | TP049932

Aaeza Kashif | TP049189

Amsyar Amran | TP044485

Zhou Qian Yu (Vivian) | TP048286

Introduction
● prepare an exhibition for different course of students
● a platform for students to showcase their graduate works
● the works represent our vision of love for life and yearning for the future
Objectives
● to commemorate the progress that students go through from their first
years as freshmen to their senior years
● to further develop our soft skills
● to organize a platform where students can be presented with utmost
professionalism which would set a good impression onto future
employers
Target Audience
● The target audience for this exhibition encompasses a wide array of
individuals who would benefit and enjoy the presence of art and its various
forms such as students, art lovers, parents and viable future employers
who would like to get an idea of the potential of the upcoming designers.

● It is essential to involve everyone in the creative process of delivering our

work so that it may inspire youngsters and adults alike, as well as provide the
value of our individual aspirations towards the industry to the prospective
employers.
Task Division
Positions Candidates

Project Manager Zhou Qian Yu

Assistant Project Manager Kang Zhi Le

Secretary Mohd Amsyar Bin Amran

Treasurer Amirah Binti Mohamad Yusri

Media Department (L) Mohammad Bin Amir - Sohail Siddiq

- Hassan Haider Hashmi

Design Lead (L) Aaeza Kashif - Ti Hong Liang

- Omar Taher Ahmed Saif Saad

Marketing & Sponsorship lead (L) Lee Tze Ming - Amal Ahmed Adam
- Dilishiya Nicole Tamara
- Bryan Felicio Tantra

Logistic Department (L) Chow Wei San - Teo Kai Yi

- Ahsanul Insan Bin Mohd Fadir

Floor Planning & Decoration department (L) Foo Shi Yun - Esrat Jahan Eti
- Robinson Junior Chiona
 Main element: Dusk

Design Theme
The sunset that depicts a bittersweet
ending of a journey.
 Concept Statement:

“Dusk to Dawn”
DUSK = Ending

DAWN = Beginning
Message:

“Sunsets are proof that

endings can often be
beautiful too.”
Quote by: Beau Taplin
Design Statement
In hope :
We embrace the ending of our journey as a student
We all have a glorious and beautiful future
We step into our new beginning with courage
We light up our lives with warmth, love and joy
Design Direction

Keywords: Dusk/ Sunset, Gradients, Minimal, Modern, Warmth

Posters Design (A3)

Main: : Secondary
Social Media Post (1080x1080)
Advertisement (Video)
- Campus LED
E invitation
Catalogue cover and layout
Website Design
Marketing strategies
● Social Media Posting Advertisements

● Physical Advertisement

● FYE + Pop up booth market

Social Media Posting
Advertisement
● APU & Somad Instagram
● Exhibition Instagram
● APU Facebook
Media Advertisement Plan （2022 April - May)

● Use #hashtag ( #dusktodawn) (#2022finalyearexhibition)

● Daily journey of students throughout final year (Instagram story)
● The story behind the exhibition (video on Instagram reel)
1. Preparation of exhibition
2. Each students share their thought about graduating
3. Any fun challenge on reel
Physical Advertisement
● Poster in lift, Convenience store & bus stop
(APU & APIIT)
● Campus LED screen (APU)
● Advertise class by class
● Reach out to the chairman in different club
● 2-3 banner display in entrance
● Stickers on the drink (APU Store)
Venue Deco Moodboard
Floor Plan
3D Blocking
Final Renders
Budget
Advertising RM104 + 15 + 20
1. banner
2. A3 size poster
3. 200 stickers (6cm)

Student panel RM 900

Food & beverage RM 150

Decoration RM 20 + 14 + 17 + 17
1. Balloon
2. Sunset light
3. Fairy light

Total : RM 1,257
 FYE + Pop up booth market

Venue: 1 floor APIIT Campus Venue: G floor APIIT Campus

 Xiao feel

Ping Min market

Kaka Arts market

Reach out to different cultural and Creative

communities to get participants
Thank You !