Airlines

oGan
PuTa

Visual Culture
Case Study 4
Chong Syuen Tung TP059606
Ashley Wong Min Yee TP055778
Chang Zhi Ching TP060224
Christine Gan Shu Ting TP060299
Art vs Non-Art
Non-art
- No Statement

- No Subject
Art
-Created with
imagination

-creativity
skills
 Main keys that differentiate
01 high and low art

Aesthetic
The style and beauty of the
02
art and design
Skills
Artist’s skills and the
03
design quality
Context
A great story behind.
04
A right moment. Communication
Good expression,
emotionally moving and
resonating with people
Case Study
Graphic Design in
Airline Advertisement
Separating high from low
Air Asia
- Focus on promoting sales, discounts
- Big fonts and easy to understand visuals
Separating high from low
Etihad
- Focus on promoting their services.
- Having aesthetically pleasing and insightful ads,
and being high class.
- Triangle: Manifestation, enlightenment, revelation,
higher state.
Advancements in Aviation
Past (1920s):
- Priority of service, comfort and speed.
- Only for high society
- Uncomfortable to fly
Advancements in Aviation
Present (2000s):
- Low-Cost Carriers
- Highly accessible to average society
- Affordable base price and discounts
 Human Progression

Low-cost Travels Business Travels

 Negative consequences

Quantity over Increase in Weakens

Quality Air Traffic Local Tourism
Varying Prices

CHALLENGES
FACED
Brand Recognition

CHALLENGES
FACED
Globalisation

CHALLENGES
FACED
 Conclusions

-Some popular classics are also created

through selection and judgement

- Sense elite products with a communal

reference

- Art is opinionated
 an Airlines
PuTaoG

Thank You
For Flying with
PuTaoGan Airlines
Bibliography
Crouch T. , Bilstein, Roger E. and Boyne, . Walter James (2020). history of flight. Encyclopedia Britannica.
https://www.britannica.com/technology/history-of-flight

DebateWise. (2022). Cheap Flights Do more Harm Than Good. Retrieved 12 February 2022 from:
https://debatewise.org/561-cheap-flights-do-more-harm-than-good/

Hewett, I. (2015). Is it time to end the distinction between high and low art? Retrieved 12 February 2022 from:
https://www.telegraph.co.uk/culture/11378145/Is-it-time-to-end-the-distinction-between-high-and-low-art.html

Picardo, E. (2022). An Economic Analysis of the Low-Cost Airline Industry. Investopedia. Retrieved 13 February 2022,
from
https://www.investopedia.com/articles/investing/022916/economic-analysis-lowcost-airline-industry-luvdal.asp.

Robinson, J. (2020). High vs. Low art. Medium. Retrieved 11 February 2022 from:
https://medium.com/art-direct/high-vs-low-art-24a4eeb8b0c

Siobhan, S. (2016). Ads by Brand: Etihad Airways. Ads of the World. Retrieved 11 February 2022 from:
https://www.adsoftheworld.com/taxonomy/brand/etihad_airways