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Evaluating Visual Rhetoric

This document discusses visual rhetoric and how it can be analyzed. Visual rhetoric refers to using visual images to communicate meaning, similar to traditional oral and written rhetoric. Analyzing visual rhetoric involves considering the audience, purpose, medium, and context of a communication to make an argument about it. Visual rhetorical images can be categorized based on their meaning operation and visual structure. Elements of images like size, color, line and shape are used to convey messages, and meanings are created by how these elements are laid out and positioned spatially.

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Mark Redel Tenorias Pangilinan
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214 views12 pages

Evaluating Visual Rhetoric

This document discusses visual rhetoric and how it can be analyzed. Visual rhetoric refers to using visual images to communicate meaning, similar to traditional oral and written rhetoric. Analyzing visual rhetoric involves considering the audience, purpose, medium, and context of a communication to make an argument about it. Visual rhetorical images can be categorized based on their meaning operation and visual structure. Elements of images like size, color, line and shape are used to convey messages, and meanings are created by how these elements are laid out and positioned spatially.

Uploaded by

Mark Redel Tenorias Pangilinan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Evaluating Visual

Rhetoric
Prepared and Presented by :
Pangilinan, Mark Redel T.
The simplest definition for
visual rhetoric is the use of
visual images to communicate
meaning.
What is Rhetoric?
• Classically, "the art of persuasion".

“About using language purposefully, in


order to get something done in the
world".
VISUAL RHETORIC

The term visual rhetoric suggests that


there is kinship with traditional oral
rhetoric and written rhetoric, but in a
different (visual) form.
Rhetorical Analysis

A rhetorical analysis considers all


elements of the rhetorical situation--the
audience, purpose, medium, and
context--within which a communication
was generated and delivered in order to
make an argument about that
communication.
Description:
What does this text look like? Where
did you find the text? Who sponsored
it? What are the rhetorical appeals?
(i.e. calm music in the background of a
commercial establishes pathos) When
was it written?
Analysis:
Why does the author incorporate these
rhetorical appeals? (For example, why
does the author incorporate calm music?
What is the point of the pathos?) How
would the reception of this text change if
it were written today, as opposed to
twenty years ago? What is left out of this
text and why? Should there be more logos
in the ad? Why?
Evaluation:
Is the text effective? Is the text ethical?
What might you change about this text
to make it more persuasive?
Visual rhetorical images can be
categorized into two dimensions:

∆ Meaning operation, and;


∆ Visual structure.
Visual rhetoric studies how humans use
images to communicate. Elements of
images, such as size color, line, and
shape, are used to convey messages. In
images, meanings are created by the
layout and spatial positions of these
elements. The entities that constitute an
image are socially, politically, and
culturally constructed.
Thank you!!!😊

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