Professional Documents
Culture Documents
DELIVERY 2 2023
Neen Williams: Frontside Shove it Photo: Tim Aguilar
TABLE OF CONTENTS
• I n tr o d u c tio n / M is s io n
• DG S E lite S y s tem E x p la in ed
• Ja w s Velo c ity DG S 3
• Dec en zo DG S 3
• N een I n ter c ep t DG S 3
• S u b s ta n c e M id to p DG S 3
• O DB S u b s ta n c e M id to p DG S 3
• C o lo r Rec a p
Ryan Decenzo: Hurricane Photo: Tim Aguilar
MISSION
At FP Footwear, our mission is to prioritize the health and wellness of high performing athletes,
starting from the ver y foundation – their feet. We are committed to providing the utmost protection,
Our cutting-edge technology revolves around FluidX, the core element infused in ever y FP shoe with
its remarkable shock absorption capabilities, FluidX absorbs up to 90% of shock energy,
safeguarding athletes from potential injuries caused by intense physical activity. This revolutionar y
feature sets us apart as a frontrunner in the industr y, ensuring our athletes can push boundaries with
confidence.
In addition to FluidX, our Dynamic Gait Stabilization System, known as “DGS,” further solidifies FP
Footwear as the ultimate choice for athletes. The DGS system provides dynamic stability, enhancing
balance and control during athletic movements, enabling athletes to perform at their peak potential.
We believe that athletes deser ve the best possible tools to unlock their true abilities, and we strive to
deliver innovative, high-quality footwear that exceeds their expectations. By relentlessly focusing on
the health and well-being of high performing athletes, FP Footwear aims to inspire greatness, foster
Together, with our athletes, we will push boundaries, break records, and forge new paths, ensuring
that FP Footwear remains at the forefront of innovation, performance, and athlete satisfaction.
DYNAMIC:: The outsole adapts to each step and point of impact, absorbing nearly all shock energy.
DYNAMIC
GAIT:: Built in heel cup and arch support guide the adaptive reaction of FluidX Non Newtonian Protection
GAIT
B
IMPACT ENERGY:
ENERGY : No shoe before has ever come close to the level of energy absorption in
material in the place of traditional rubbers and foams, the FP shoe has superior board feel and flexibility.
E
It’s like a kun- gfu shoe that absorbs all the energy.
JOINT SUPPORT:
SUPPORT : A deep heel cup and arch guide are built into the outsole which guides the impact and
helps the ankle stay in a stable neutral position on big impacts and jumps, avoiding over pronation and
KINGFOAM INSOLE:
INSOLE : In addition to our revolutionar y DGS outsole, each FP shoe comes stock with our
signa- ture Kingfoam Insoles. yes, that’s right. You’ll never have to fear a foot impact injur y again.
EXTENDED DURABILITY:
DURABILITY : While other shoe cushioning materials start bad and end worse, our FluidX
insert will continue to absorb energy from the first day of use to the last day. Simply put, it will
READ FROM TOP DOWN - A) UPPER, B) FP KINGFOAM INSOLE, C) FLUIDX
out live the shoe.
(NON-NEWTANION FLUID, D) HEEL IMPACT DISPERSEMENT, E) ARCH SUPPORT,
ABSORBS 90% OF
SHOCK ENERGY DESIGNED BY AARON JAWS HOMOKI
FIRST SKATE SHOE MADE WITH FLUID-X
JAWS VELOCITY DGS 3
• D es ig n ed b y Aa ron J a ws Ho m o ki
• N ew D G S VU L C f ea t ures wid er t o e and i nc re ase d arc h su ppor t
• Sea ml es s sued e t oe ca p f ea t ures hidde n ru bbe r lami nati on u nde r toe c ap
• Ex t r emel y d ura b le out sole
• D G S E l it e syst em a b sorb s m a ssive shoc k e ne rgy whi le stabi li zi ng j oi nts
ABSORBS 90% OF
SHOCK ENERGY DESIGNED BY RYAN DECENZO
FIRST SKATE SHOE MADE WITH FLUID-X
DECENZO DGS 3
• D es ig n ed b y Rya n D ecenzo
• N ew D G S VU L C f ea t ures wid er t o e and i nc re ase d arc h su ppor t
• D G S E l it e syst em a b sorb s m a ssive shoc k e ne rgy whi le stabi li zi ng j oi nts
• Tr u e t o s ize f it gua ra nt ee
• O r ig ina l F P la ce ca ge ensures la ces ne ve r ri p
• R u b b er t o e ca p f o r a d d ed d ura b ilit y
• H yb r id I ce rub b er o ut so le grip s like a vu lc wi th 20% more
d u r a b il it y in t he t o e t ha n p revio us mode ls
• To n g u e s t ra p s f o r st a b ilit y
ABSORBS 90% OF
SHOCK ENERGY DESIGNED BY NEEN WILLIAMS
FIRST SKATE SHOE MADE WITH FLUID-X
NEEN INTERCEPT DGS 3
• D es ig n ed b y Neen Willia m s
• W id er t o e sect ion
• M id s o l e co nst ruct ion ca n’t b lo w o ut
• To n g u e s t ra p s
• Tr u e t o f it size
• “ F o r ever Ca p ” m od els f ea t ure ext reme ly du rable ru bbe r toe c ap
• U p d a t ed out sole is 20% t hicker in t oe se c ti on for du rabi li ty
• H eel c o l l ar f or ext end ed d ura b ilit y
ABSORBS 90% OF
SHOCK ENERGY
FIRST SKATE SHOE MADE WITH FLUID-X
SUBSTANCE MIDTOP DGS 3
• Bo o t Lea ther t o e ca p s f o r increa sed du rabi li ty
• Wa x ed b oot la ces a nd em b o ssed lo g o on the tongu e
• Ex t r emel y d ura b le o ut so le
COLOR: NAVY BLUE CHARCOAL FIRST SKATE SHOE MADE WITH FLUID-X
SIZE: 4.5 - 12.5 DGS ELITE SYSTEM ABSORBS 90% OF SHOCK ENERGY
SUBSTANCE MIDTOP DGS 3
• Bo o t Lea ther t o e ca p s f o r increa sed du rabi li ty
• Wa x ed b oot la ces a nd em b o ssed lo g o on the tongu e
• Ex t r emel y d ura b le o ut so le
COLOR: NAVY BLUE CHARCOAL FIRST SKATE SHOE MADE WITH FLUID-X
SIZE: 4.5 - 12.5 DGS ELITE SYSTEM ABSORBS 90% OF SHOCK ENERGY
JAWS VELOCITY DGS 3 DECENZO DGS 3