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  • Creating A Customer Persona

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    Melody Salvador
    10 views11 pages
    This document discusses creating a customer persona by focusing on one key customer, referred to as Juan. It emphasizes identifying the customer's pain points through questions, what would interest the customer, and potential roadblocks to taking action in order to develop effective sales copy that addresses all of these issues. Taking time to thoroughly understand the customer persona is advised as it is important for driving conversions.

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    Creating-a-customer-persona

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    This document discusses creating a customer persona by focusing on one key customer, referred to as Juan. It emphasizes identifying the customer's pain points through questions, what would interest the customer, and potential roadblocks to taking action in order to develop effective sales copy that addresses all of these issues. Taking time to thoroughly understand the customer persona is advised as it is important for driving conversions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    10 views11 pages

    Creating A Customer Persona

    Uploaded by

    Melody Salvador
    This document discusses creating a customer persona by focusing on one key customer, referred to as Juan. It emphasizes identifying the customer's pain points through questions, what would interest the customer, and potential roadblocks to taking action in order to develop effective sales copy that addresses all of these issues. Taking time to thoroughly understand the customer persona is advised as it is important for driving conversions.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Creating a customer

    persona
    Meet juan
    Who are your
    customers?
    Not everyone. Find the juan!
    PROBLEMS
    - What are their pain
    points?
    PROBLEMS
    - What are their pain
    points?

    questions
    - What will they be
    interested in?
    PROBLEMS
    - What are their pain
    points?

    questions
    - What will they be
    interested in?

    roadblocks
    - Why won’t they take
    action?
    PROBLEMS
    - What are their pain
    points?
    RESULTS
    questions
    - What will they be
    interested in?

    roadblocks
    - Why won’t they take
    action?
    PROBLEMS
    - What are their pain
    points?
    RESULTS
    questions ???
    - What will they be
    interested in?

    roadblocks
    - Why won’t they take
    action?
    PROBLEMS
    - What are their pain
    points?
    RESULTS
    questions sales COPY
    - What will they be
    interested in? (should be clear enough to
    answer all your PQRRs)

    roadblocks
    - Why won’t they take
    action?
    Pro tip:
    Take your time in doing
    this because this is the
    reason pros convert
    more than newbies.
    Creating a customer
    persona
    Meet juan

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