COMPANY RESEARCH

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SEO PLAN
BUSINESS
Strategy OVERVIEW Feedback

Presented By :
Group S6
 AGENDA
INTRODUCTION

1)Business Overview
2)Brand Goal & Business Goal

ON - PAGE STRATEGY
1)Backlink Strategy
1)Audit 2)Content Strategy
2)Suggestions
3)Growth Analysis
KEYWORD BRAND INSIGHTS
RESEARCH
1)Brand visibility
1)Competitor Analysis
2)Reporting and Measurement
2)Keywords Optimization
3)Priority list

OFF - PAGE GROWTH

PLAN
1)Technical Audit
1)3 month plan
2)Backlink Strategy
3)Suggestions 2)Key performance metrics

 Business Overview

Adaface is changing the way companies

hire people by providing an advanced
platform that automatically assesses
talent and improves the hiring process. We
are dedicated to assisting companies in
finding the most suitable candidates
quickly and ensuring a fair evaluation for
everyone. Our platform offers various
features that give hiring teams useful
information about candidates' skills,
helping them make informed decisions
when recruiting new talent.

BUSINESS
GOALS
Adaface aims to
revolutionize the
recruitment landscape
and become a trusted
partner for companies
seeking efficient, fair, and
effective talent
assessment solutions.
PROCESS
BUSINESS
Adaface's assessment solutions business OBEJCTIVES
process follows a structured approach to
deliver effective talent evaluation. It
begins with initial consultations to Adaface wants to increase
understand clients' needs and the organic sales of its
requirements. Next, customized
aptitude test platform
assessments are designed and integrated
through SEO to deliver
into the client's existing systems.
Candidates then complete the effective talent
assessments, and their responses are evaluationusing AI-powered
evaluated using AI-powered algorithms. algorithms
Adaface generates comprehensive
candidate reports, providing valuable
insights for hiring decisions
FEEDBACK
 BRAND OBJECTIVES
Improve Page Traffic: SEO improves page traffic by optimizing a website's content and
structure to make it more visible and attractive to search engines and users. This increases the
chances of users finding and clicking on the website, leading to more organic traffic. Off-page
SEO techniques can also help drive more traffic to a website by increasing its visibility and
credibility online.
Increase Brand Visibility: SEO improves brand visibility by helping a website rank higher in
search engine results, making it more likely to be seen by potential customers. This can
increase brand awareness and establish the website as an authority in its industry.
Generate Leads and Sales: Optimizing your website for relevant keywords, creating quality
content, and implementing effective conversion rate optimization strategies.
Build Brand Reputation: SEO can help you build a positive brand reputation by increasing
visibility, improving search engine rankings, and generating positive user engagement. This can
be done by creating quality content that showcases your expertise and engages your target
audience
COMPETITOR
2

Domain Authority : 49

RESEARCH Linking Root Domains : 8.9k

1
Domain Authority : 49
Linking Root Domains: 6.2k
Ranking Keywords : aptitude test,
recruitment test,aptitude test for
job interview,aptitude test for
companies,
aptitude test in selection process
Spam Score : 1%
SERP Ranking : 2
Backlinks:143
Ranking Keywords : aptitude test,aptitude
questions for interview,aptitude test for
placement,aptitude test online for it
companies,basic aptitude test for employment
Spam Score : 7%
SERP Ranking : 3
3
Page Authority: 53
Domain Authority :48
Linking Domains: 1.8k
Inbound Links :90.4k
Ranking Keywords :aptitude test ,software
engineer test,psychometric test,traning
need assessment
SERP Ranking:3
 KEYWORD RESEARCH AUDIT

WHAT - Keyword research or keyword audit is the practice of identifying and analyzing the most
frequently searched keywords or phrases that are relevant to a particular website or
webpage.

Keyword research/audit enables us to determine the most suitable keywords to target

WHY -
and gain valuable insights into the search queries that our target audience is using on
Google.

HOW - To conduct keyword research, we begin by selecting seed keywords from our own page
content and from our competitor's page. Next, we filter the keywords based on
parameters such as average search volume, relevance, competition, and long-tail
keywords. Finally, we select primary and secondary keywords that we want to optimize
our page for based on their relevance and search volume, to improve our chances of
ranking higher in search engine results.
Keyword Research
To enhance brand visibility, it is essential to
optimize keywords to ensure that the
relevant intent-based keywords rank well
for the page. This optimization will help
increase the visibility of the page in search
results, allowing it to be discovered by
individuals searching for relevant
information
Here are some of the highly searched
keywords in the aptitude test category
 ON-PAGE AUDIT

WHAT -On-page audit involves optimizing the visible components of a website, which includes
making changes to the content, images, videos, and other elements that are visible on the
webpage.

WHY - The purpose of an on-page audit is to ensure that all on-page SEO elements on a website
are optimized. This involves identifying any issues that may be causing poor search engine
rankings or could lead to Google penalties. An on-page audit also helps to uncover issues
that may prevent search engines from crawling and indexing a website properly. By
conducting an on-page audit, website owners can address these issues and improve their
website's overall search engine visibility and user experience.

HOW - Tools such as SEO Meta in 1 click allow us to evaluate various on-page parameters and
suggest changes based on our findings. Based on the recommendations provided by these
tools, we can make changes to our website's on-page elements to improve our search
engine rankings and overall online visibility.
 On-Page Audit

CTA is missing from meta robots

meta description tags is
1 2 missing

image alt tags content is not optimized

are missing using keywords
3 4
 On-Page Impact Analysis
Not defined Meta Robots tag makes it impossible to control which pages and links
Google crawler is allowed to index and follow and may result in unwanted authority
loss because of links to low-authority sites and duplicate pages.

If the meta description is missing Google will have a harder time understanding your
page which could lead to an unattractive or insufficient explanation of the information
on your page, which might deter visitors from visiting your website.

Missing image alt tags can have a negative effect on the ability of an image to rank in
image search and being able to understood by the crawlers properly.

The content on this page needs optimization to improve keyword usage and on-
page SEO. By strategically incorporating relevant keywords, we can enhance
search engine visibility and increase organic traffic to the website
 On-Page Suggestions

URL : https://www.adaface.com/aptitude-tests-employment-hiring

Meta Title : Aptitude Tests For Employment Hiring

Meta Description : Discover how Adaface's aptitude tests for employment hiring can help
you identify top talent. Streamline your hiring process and make data-driven decisions with
our comprehensive assessments
Heading: There are 31 headings on the page. The amount of headings
should be in a more proper relation to the amount of text.

Meta Robot Tag: meta name= <"robots" content= "INDEX,FOLLOW">

Text to HTML ratio:

Adding relevant content sections.
Remove unnecessary codes from the website.
Remove huge white spaces.
 On-Page Suggestions

Image Optimization : Images should consist of relevant alt tags and image
titles.
Example :
Alt text - Assessment Platform
Image Title - Assessment Platform

Internal Linking : Same anchor texts are been used more than once for
different URL's.

Rich Snippets : Should use descriptive content and proper schema markups to
easily navigate through content, such as:
Breadcrumbs
Review snippet
 OFF-PAGE AUDIT
An off-page audit refers to a review of all the activities that are carried out externally to
WHAT - a website with the aim of improving its search engine ranking. These activities typically
include building backlinks, engaging in social media, and guest blogging, among
others.

This audit is done because it helps us to understand our link profile, how healthy it is,
WHY - and what we can do to improve it.

Moz provides a comprehensive dataset for backlinks that can be used to evaluate the
HOW - quality of a website's inbound links. To determine the value of these backlinks, various
parameters such as Domain Authority (DA), Page Authority (PA), Spam Score,
Exclusivity, and Relevance are taken into consideration. Based on this analysis, website
owners can make informed decisions about which links are suitable for backlinking,
which links should be disavowed, and which links may provide useful content ideas.
 Off-Page Audit

When conducting an off-page SEO

audit, it's crucial to examine various
aspects of website's external factors
that affect its search engine ranking.

Identifying areas for improvement in

each of these categories, we can
develop a comprehensive off-page SEO
strategy to enhance your website's : DA : 36
CURRENT STATUS PA : 37
SPAM SCORE : 1%
Visibility TOTAL BACKLINKS : 80
Attract more traffic
Ultimately increase your online
authority

 Off-Page Impact Analysis

Non-relevant content affects our domain authority

The High Domain Authority website helps in getting link juice
Referring links to this website is very low which impacts the website's authority
score.
Off-page SEO is an important aspect of building brand awareness and credibility
online.
Backlinks are an essential component of off-page SEO, and if a website does not
have good off-page SEO, it may struggle to attract high-quality backlinks from
other websites.
A poor off-page SEO strategy can negatively impact a website's search engine
rankings, traffic, brand awareness, and backlink profile.
 Off-Page Suggestions

GUEST POST INFOGRAPHICS SLIDE/PPT SHARE

OPPORTUNITY BACKLINKING LINK INSERTION
1 2 3 4

HTTPS://WWW.COMPUTERTECHR HTTP://MEDIUM.COM/SWLH/HOW-TO-
EVIEWS.COM/APTITUDE-TEST- SETUP-AN-EFFECTIVE-CODING-TEST-A-
WRITE-FOR-US/ HTTPS://IN.PINTEREST.COM/ GUIDE-FOR-HIRING-MANAGERS-
HTTPS://ISSUU.COM/

HTTPS://WWW.TUMBLR.COM/ 150B4F2EBF59
HTTPS://WWW.EXAMBAZAAR.CO HTTPS://WWW.FLICKR.COM/ HTTPS://WWW.SLIDESHARE.
M/DRAFT/BLOGPOST/GUEST-

WWW.BIGCOMMERCE.COM/ARTICLES/E NET
COMMERCE/CONVERSION-RATE-
POST-EDITORIAL-GUIDELINES OPTIMIZATION/

 3 Month Backlinking Plan
1ST MONTH
3 Guest Posts for which we
will try to approach 15
websites. (Do-Follow)
5 Link Insertion opportunities
for which we will reach out
to 15 websites.
8 Reddit answers targeting 2
weekly.
8 Social Media groups to join
weekly.
10 Quora answers in total in a
month.
2ND MONTH
3 Guest Posts for which we
will try to approach 15
websites. (Do-Follow)
5 Link Insertion opportunities
for which we will reach out
to 15 websites.
8 Social Media groups to join,
2 every week.
8 Reddit answers 2 every
week.
8 Quora answers targeting 2
weekly.
3RD MONTH
3 Guest Posts for which we
will try to approach 15
websites. (Do-Follow)
5 Link Insertion
opportunities for which we
will reach out to 15 websites.
4 Social Media groups to
join, 1 every week.
4 Reddit answers 1 every
week.
4 Quora answers targeting 1
every week.
 Technical AUDIT

WHAT - A technical audit or tech audit is a comprehensive assessment of a website's technical

components to ensure that they conform to best practices for search engine
optimization. The audit focuses on the technical aspects of a website that have a direct
impact on search engine ranking factors, such as Google or Bing. These technical
elements can include page load speed, mobile-friendliness, and other related factors.

WHY - A technical audit is a process of analyzing and optimizing a website and its server to
facilitate the crawling and indexing of the website by search engine spiders. The purpose
of a tech audit is to identify and address any issues that may be negatively impacting a
website's organic search rankings.

To conduct a technical audit of a website, you can use tools like Screaming Frog to
HOW -
analyze various aspects of the site. The audit can include checking for crawlability and
indexation issues such as robot.txt files, robot meta tags, sitemaps, and canonical tags.
Technical SEO AUDIT

 Technical AUDIT
The Page loads 11 JavaScript

Page is indexed on Google

JS & CSS Codes: files. This may affect the load
Indexation: time negatively

Caching: Cached recently on 3 Jun 2023 Internal Links: Total - 419. Internal - 411
URL Structure: Static and no session IDs present. External Links: External - total 81
FAQ
Canonical Tag: Self-referential canonical tag is present.
Rich Results: Logos
Redirects: 12 (3xx) redirects. Sitelinks searchbox

Meta Robots Tag: Missing and not optimized. Page Speed: Mobile speed:74
Hreflang Tag: Hreflang tag is present Desktop:95
Mobile
Geo-Specific Tag: No tag present
Friendliness: Page is usable on mobile
Pagination: Not required.
Hidden Text: No hidden text is present

Interstitials: No interstitials is present.

 Technical SEO Impact Analysis

Not defined or missing Meta Robots tag makes it impossible to control which pages and
links Google crawler is allowed to index and follow and may result in unwanted authority
loss because of links to low-authority sites and duplicate pages.
Not having Hreflang tags can make the site not optimized for other targeted countries in
which the site is showing up and can affect its ranking.
Adding all types of Js and CSS codes can make the site bloated and make the site slow to
load causing the site to rank lower than it should.
Slow mobile page speed caused by high text-to-HTML ratio and overuse of js and CSS
code can make the site load slower and decreasing the ranking of the page and lowering
the overall organic site traffic resulting in negative user experience.
 Technical SEO Suggestions

Meta Robots Tag: <meta name= "robots" content= "INDEX,FOLLOW">

Robots meta tags govern the amount of content that Google extracts automatically from web
pages for display as search results.

Mobile optimization: This page loads 11 JavaScript files. This may affect the load time negatively.
It consists of all types of JS & CSS codes which eventually reduce the speed of the page for mobile and is needed to
be worked upon.
Having all types of CSS & JS files and some large images in the backend, the page speed of the mobile version gets
compromised, which needs to be rectified

Ways to reduce JS : (1.40s)

Code Splitting: Code splitting is a technique that seeks to minimize startup time.
Contributing to better FID and INP. Popular module bundlers like webpack, Parcel, and
Rollup allow you to split your bundles using dynamic imports.
Minification: Minification is the process of removing whitespace and any code that is not
necessary to create a smaller but perfectly valid code file. Terser is a popular JavaScript
compression tool and Webpack v4 includes a plugin for this library by default to create
minified build files.
 Technical SEO Suggestions

Remove unused JS/CSS : By removing unused code, you can improve your website's Core Web Vitals.
DevTools makes it easy to see the size of all network requests.

Rich Results : Implement correct schemas relevant to the page referring to https://schema.org/
to identify relevant schemas for the pages. For example. Breadcrumbs schema

Page Speed : Having all types of CSS & JS files and some large images in the
backend, the page speed of the mobile version gets compromised,
which needs to be rectified.
 Content Strategy

For Existing Page :

After doing the content gap analysis we

found out what our main competitors are
showing on their respective pages and where
we need to improve.

In order to achieve that, we need to have a clear content plan to publish relevant content on a regular
basis to provide users with the information they are looking for and internally link those articles and
blogs to our relevant pages to increase their visibility.
Content Strategy

On the Basis of these keywords some

related content needs to be
developed for the topics we found
out during the gap analysis.

Topics can be as:

The Importance of Aptitude Tests for
Employment
Key Features of Adaface's Aptitude Test for
recruitment
Reiterate the advantages of using Adaface's
pre-employment aptitude test platform for
managers
Testimonials and Success Stories of aptitude
test for job
Emphasize the benefits of accurate
assessments, and customizable aptitude test
for hiring
 Growth Analysis

Ranking Chart of Existing Page

 Content Suggestions
For New Product Page :
After analyzing the competitors and the trends
we felt that a new product page on technical
hiring process can be added. After doing
keyword research we found some less
competitive and highly searched keywords on
hiring for which the content can be developed,
such as:
Meta Title : Transform Technical Hiring with
Innovative Assessments
<H1> : Assessments for Technical Hiring
Excellence
<H2> : Streamline Your Technical Hiring Process
<H2> : Discover Adaface Assessments
<H3> : Customizable Assessments
<H3> : Rich Assessment Library
<H3> : Real-Time Coding Environment
<H3> : AI-Powered Proctoring
<H2> : Why Choose Adaface for Technical
Assessments
<H2> : Industries We (Adaface) Serve
 Content Suggestions
For New Blog Page - 1
As the job market becomes increasingly
competitive, companies are seeking
effective ways to identify and hire the most
talented individuals. Aptitude tests for
recruitment have emerged as a powerful
tool to assess candidates' cognitive
abilities, skills, and potential. In this blog
post, we will explore the concept of
aptitude tests for recruitment and how they
can revolutionize your hiring process
<H1> : Mastering Aptitude Tests for Recruitment: A Complete
Guide by Adaface
<H2> : What are Aptitude Tests for Recruitment?
Define aptitude tests for recruitment and explain their purpose in the
hiring process.
Highlight the types of skills and abilities that aptitude tests measure.
<H2> : Benefits of Aptitude Tests for Recruitment
Showcase how these tests help identify candidates with the right
cognitive abilities and job-specific skills.
Explain how aptitude tests can streamline the selection process, saving
time and resources
<H2> : Key Components of Aptitude Tests
Explore the different components of aptitude tests commonly used in
recruitment.
Discuss numerical reasoning, verbal reasoning, abstract reasoning, and
other relevant sections
<H2> : Designing Effective Aptitude Tests
Provide insights on how to design effective aptitude tests for recruitment
purposes
Highlight best practices for creating fair and reliable aptitude tests that
yield accurate results
<H2> : Integrating Aptitude Tests into the Hiring Process
Explore how aptitude tests fit into the overall hiring process and
complement other assessment methods.
Discuss how to integrate aptitude tests seamlessly with applicant
tracking systems (ATS) and other HR tools
<H2> : Conclusion
 Content Suggestions
<H1> : Enhancing the Hiring Process: Why
For New Blog Page - 2 Managers Should Embrace Adaface's
Aptitude Test Platform
<H2> : The Power of Adaface's Aptitude
Test Platform
Comprehensive Candidate Assessment
Streamlined Screening Process
<H3> : Adaface's platform offers a wide
range of aptitude tests tailored to various
job roles and industries
<H3> : Benefits of Embracing Adaface's
Aptitude Test Platform
Adaface's aptitude test platform to the hiring process can Objective and Standardized
revolutionize how managers identify and select top talent. Assessments
In this blog post, we will explore the key features and Identifying High-Potential Candidates
benefits of Adaface's platform, highlighting why managers Seamless Integration and User-Friendly
should embrace this powerful tool to enhance their hiring Interface
efforts <H3> : Continuous Improvement and
Support
Ongoing Enhancements
Dedicated Support
 Content Suggestions
For New Blog Page - 3
In the competitive realm of recruitment, HR professionals
and managers strive to identify the most qualified
candidates for their organizations. To streamline and
enhance the hiring process, Adaface's aptitude test
platform offers powerful solutions. This blog post explores
how Adaface's platform empowers HR professionals and
managers, providing them with the tools to optimize
recruitment and make informed hiring decisions
<H1> : Optimizing Recruitment with
Adaface's Aptitude Test Platform
<H2> : Explore Adaface's Test Platform for
Recruitment Success
<H3> : Comprehensive Aptitude
Assessment
<H3> : Customizable Testing Solutions
<H3> : Time and Resource Efficiency
<H2> : Enabling Data-Driven Decision
Making
<H3> : Objective Candidate Evaluation
<H3> : Actionable Insights with Test
Reports
<H3> : Integration with Applicant
Tracking Systems (ATS)
<H2> : Customer Success Stories
<H3> : Real-World Results and
Testimonials
<H2> : Conclusion
New Contents Growth Analysis
 Increasing Brand Visibility

Youtube: Youtube is a go-to platform for any new investor looking to gather
information about how to get about doing the same.

Currently Adaface's youtube channel posts videos with an

uneven timeline for eg this channel posted video after every 3
months or 4 months. In order to capitalize on the youtube
market the video frequency will have to be more frequent and
create videos on topics such as "how to", "what is" and
"benefits" aptitude test , Approx 1 video a week at a minimum
to use youtube’s algorithm to its advantage.
They can also optimize video titles and descriptions by ensuring
that their video titles and descriptions are clear, concise, and
optimized for search engines.
They should also make an effort to engage with their viewers by
responding to comments, asking for feedback, and creating
content that addresses their questions and concerns.
 Increasing Brand Visibility

Quora:
Quora is a valuable platform for individuals seeking information and knowledge on various investment
options, including mutual funds. It is also a good idea to share relevant links to your website to offer
additional resources and insights.
https://www.quora.com/Why-are-aptitude-tests-required-for-
recruitment-drives

https://www.quora.com/What-do-most-IT-companies-ask-in-the-
online-test-that-they-keep-prior-to-the-aptitude-test-during-
campus-recruitment

https://www.quora.com/Why-do-companies-start-their-hiring-
process-with-an-aptitude-test

Regularly searching for aptitude test questions for placement on

Quora can increase your familiarity with different types of
questions, improve your problem-solving skills, and provide you
with insights and strategies shared by other users. It can also help
you identify common patterns and techniques used in aptitude
tests.
 Increasing Brand Visibility

Reddit:
Reddit is a significant online forum where people Social Media Channels:
seek advice and stay updated on various topics,
Social media channels such as Instagram, Twitter,
including mutual funds.
and LinkedIn can be used to reach a wider audience
r/recruiting - This forum is for recruiters and hiring interested in mutual funds. Using relevant hashtags
managers to discuss the latest trends in recruiting and
such as #mutualfunds, #investing, and
hiring.
#financialplanning can also help increase visibility
r/careerguidance - This forum is for people seeking career and attract potential followers.
advice. You can ask questions about aptitude tests and
get advice from people who have been through the hiring
process.

r/askhr - This forum is for people to ask questions about

human resources. You can ask questions about aptitude
tests and get advice from human resources professionals.
Engaging with the community
by sharing links to important pages and resources can also be
useful. It is recommended to consistently search for and participate in other aptitude test-related
subreddits to increase visibility and credibility.Read through the forum posts to get a sense of what
people are saying about aptitude tests.
Look for posts that offer advice on how to prepare for aptitude tests.
Ask questions in the forum if you have any specific questions about aptitude tests.
 Priority List
Priority List

01 Optimizing the URL

Optimizing Meta Title, Meta Description, 06 Create a new product page

02 and Meta Robots Tag

Adding relevant content sections

03 07 Create 3 New Blog Page
according to the shortlisted keywords

04 Improve Core Web Vitals 08 Create Backlinks on High DA websites

Implementing relevant schemas on the Create Youtube

Regularly videos,Reels,Shorts
monitoring the analytics of
05 09
page the webpage.
 3 Months Growth Plan

1ST MONTH 2ND 3RD MONTH

MONTH

Create 1 new product page Create 2 new blog page

Optimize URL, Meta tags, around Optimizing
on recruitment aptitude
and other on-page
test Recruitment
elements

Adding relevant content to Create 1 new blog page

Working on backlinking
existing page around pre-employment
hiring

Working on backlinking:
Working on backlinking

Working on Core Web

Vitals
 Tracking Metrics

1st Month 2nd Month 3rd Month

1. Indexing of the page 1. New product page 1. Indexing of 2 new

2. Page Speed and new blog page blog pages
3. Google Analytics indexing 2. Checking DA
4. Rich Results Test 2. Page Views 3. Ranking
3. Ranking 4. Traffic (Includes
4. Bounce Rate Social Media)
5. CTR
5. Backlinks (Semrush)
6. Page Speed
6. Link Insertion
7. Traffic (Includes
(Semrush)
Social Media)
 CONCLUSION
The competitive SEO research growth plan presented
for Adaface Aptitude Test Company provides a
comprehensive strategy to enhance the company's
online visibility and outperform competitors in the
market. By conducting in-depth keyword research,
optimizing on-page elements, and developing high-
quality content, Adaface can improve its search
engine rankings and attract a larger audience.
Additionally, leveraging competitor analysis and
backlink building techniques will further solidify
their online presence. Implementing this growth plan
will not only increase organic traffic and visibility but
also establish Adaface as a leading provider of
aptitude tests, ultimately driving business growth
and success.
 COMPANY RESEARCH

The competitive SEO research growth plan for

Adaface Aptitude Test Company aims to boost online

THANK
visibility, outperform competitors, and drive
business growth through targeted keyword
research, on-page optimization, content
development, competitor analysis, and strategic

YOU
backlink building.