Introduction
to
Management
Unit 3
What is management?
Def: Management involves getting people to work together for a
common organisational goal using the skills of leading, motivating and
communicating.
Need to know these
abbreviations!
Types of managers:
CEO: Chief Executive Officer
MD: Manging Director
Department manager: e.g. marketing manager
Did you know?
66% of managers in
the EU are male
On average, women in
Ireland work 33 years
and men work 40. Why
do you think that is?
Female managers earn
on average 25% less
than males doing the
same work
Management skills & activities
Management skills summary
1 Leading
• Managers have a clear vision for the future which they share
with employees. They encourage employees to work together
for a common organisational goal.
2 Motivating
• Managers must find out what motivates their employees in the
workplace.
• They can offer financial rewards and/or non-financial rewards.
3 Communicating
• A good manager must be able to exchange information
effectively with stakeholders such as employees and consumers.
Management activities summary
1 Planning
• Managers must identify the overall business goals and break
them down into more manageable tasks.
2 Organising
1 Planning
• Managers identify the roles and tasks that need to be performed
by staff.
• They then put an organisation structure in place to enable these
tasks to be completed.
3 Controlling
• Management should build control mechanisms into the business,
such as stock control, financial control and quality control.
Management skills & activities in daily life
E.g. at home, managing a healthy lifestyle
• Adults lead by example showing children the importance of
Leading physical activity.
• Adults motivate children to get involved in sport by praising
Motivating participation.
• Adults use clear communication to show children why fitness is
Communicating important for a healthy life.
Planning • Adults plan family outings to include physical activity.
Organising • Adults organise healthy meals in the home.
• Adults control the family budget, ensuring there is money
Controlling available to pay for sporting activities.
Management skills & activities in daily life
E.g. local community, managing a food festival
• The local community committee shows leadership by deciding
Leading to run a food festival.
• Motivates people to volunteer by highlighting the economic &
Motivating social benefits that such an event would bring to the local area.
• Communicates with the public by creating a website and social
Communicating media campaign.
Planning • Plans the events that will be held during the festival.
• Organises volunteers and assigns roles for the volunteers
Organising during the event.
• Controls the project by having regular financial review
Controlling meetings to ensure that it does not overspend.
Management skills & activities in daily life
E.g. business, managing employees
• The manager shows leadership by deciding to introduce new
Leading machinery into the factory to improve production quality.
• The manager motivates employees to learn how to operate the
Motivating new machinery by offering them financial rewards.
• The manager communicates the reason why new machinery is
Communicating needed in the firm.
Planning • The manager plans the type of employee training required.
• The manager organises employees into teams to take part in
Organising training.
• The manager controls the process by conducting quality checks
Controlling on the finished products.
Characteristics of a manager
Shows Problem
Flexibility
initiative solving
Hard Shows
working charisma
Difference between enterprise & management
Entrepreneur Manager
1 Idea Generation
This is the ideas person in the organisation. The manager is responsible for implementing the
entrepreneur’s ideas to ensure business success.
2 Risk-taking
Entrepreneurs take a personal and financial risk when they Managers take fewer risks – if the business fails, they can
set up a business. leave the firm and apply for a new job.
3 Running the Business
The entrepreneur should spend less time on day-to-day The manager is responsible for the daily running of the
activities and instead focus on important tasks e.g. finance business. Managers delegate tasks to employees to ensure
and recruiting employees. that deadlines are met.
4 Control
The entrepreneur has full control over the business and Managers must get approval from the entrepreneur before
makes all decisions. they make certain business decisions.
Key Terms
• enterprise • enterprise skills
• entrepreneurship • being proacctive
• social enterprise • networking
• enterprise characteristics • risk management
• decision-making • human relations
• risk-taking • realism
• determination • workplace culture
• self-motivation • intrapreneurship
• self-confidence • spin-off businesses
• creativity
