Professional Documents
Culture Documents
2016 Ghoul
2016 Ghoul
INTRODUCTION
Negotiating, monitoring, and enforcement costs arise due to trans-
action difficulties in the exchange process ( Jones & Hill, 1988; Klein,
Crawford, & Alchian, 1978; Williamson, 1975). Transaction cost
theories suggest that specialized intermediaries, or institutions,
emerge to mitigate the various costs associated with market failures
(Coase, 1937; Williamson, 1985). These institutions support the
effective functioning of the market by allowing firms and indivi-
duals to “engage in transactions without incurring undue costs or
risks” (Meyer, Estrin, Bhaumik, & Peng, 2009: 63). However, if
capital markets, regulatory systems, and contract enforcement
mechanisms are absent or weak, as is often the case in emerging
markets, firms must develop strategic responses to overcome these
voids (Khanna & Palepu, 1997, 2011).1
Received: 20 April 2015
Revised: 22 December 2015
Prior studies emphasize several such responses to institutional
Accepted: 23 December 2015 voids: the creation of business groups that internalize the functions
Online publication date: 3 March 2016 typically carried out by external markets (Chang & Hong, 2000;
Fisman & Khanna, 2004; Leff, 1978); the formation of Yang, 2011; Gelb & Strawser, 2001; Kim, Park, &
a strategic alliance with a foreign multinational firm Wier, 2012) and mitigating managerial opportunism
from a country with strong monitoring institutions (Bénabou & Tirole, 2010), CSR activities reduce
(Siegel, 2009); geographical clustering that creates agency costs and information asymmetry problems
local business environments (Karna, Täube, & and thus help firms access financing at better terms
Sonderegger, 2013); and internationalization to (Cheng, Ioannou, & Serafeim, 2014), which facil-
access more efficient and munificent foreign markets itates their growth. Similarly, if the state frequently
(Luo & Tung, 2007). Notably, all of these strategies are intervenes in business operations, giving companies
“market” responses to institutional voids. “Non-mar- limited freedom, managers will have difficulty mak-
ket” strategies for addressing institutional voids, in ing value-maximizing investments. By signaling a
contrast, have received little attention to date. In an commitment to environmental sustainability and
effort to help fill this gap, we examine whether the community well-being, CSR can generate commu-
strategic value of corporate social responsibility (CSR) nity support and reduce roadblocks to positive net
is higher in countries with greater institutional voids. present value (NPV) investments. Trust and loyalty
If CSR initiatives can help firms reduce the transac- engendered by stable relations with external stake-
tion costs arising from institutional voids, then the holders create social capital, which can also reduce a
strategic value of CSR should be higher in countries firm’s risks and help the firm survive during tough
with weaker market-supporting institutions. times (Miller, Lee, Chang, & Le Breton-Miller, 2009;
Prior literature provides mixed views on the role Saxton, 1997). Finally, if contracts are not enforced
of CSR. In the spirit of shareholder theory by an effective legal system, consumers and suppli-
(e.g., Friedman, 1962, 1970), early literature views ers cannot recover losses in the event the firm
CSR as a waste of resources that reduces profits. reneges on the terms of its contracts. Under such
Similarly, CSR might be the outcome of an agency circumstances, suppliers will be reluctant to extend
conflict between shareholders and managers (Jensen trade credit and customers will be hesitant to enter
& Meckling, 1976): CSR decisions may be driven by into long-term product or service agreements.
managers’ own social preferences or desire to estab- By signaling a firm’s commitment not to exploit its
lish relationships with specific stakeholders. More stakeholders (Brammer & Pavelin, 2006; Du,
recent research, however, emphasizes the potential Bhattacharya, & Sen, 2011; Zhang, Ma, Su, &
value of CSR to shareholders. In particular, instru- Zhang, 2014), CSR can help increase consumers’
mental stakeholder theory argues that CSR efforts confidence in exchange agreements and suppliers’
can help firms obtain necessary resources or stake- willingness to extend trade credit.
holder support (e.g., Jones, 1995). CSR may also Using a sample of 11,672 firm-year observations
improve efficiency and enhance a firm’s reputation, representing 2445 firms from 53 countries over the
brand, and trust (e.g., Barney, 1991; Hart, 1995; period 2003–2010, we first examine whether the
Porter, 1991; Porter & Kramer, 2006, 2011; Russo & valuation effects of CSR vary with the strength
Fouts, 1997), and attract new customers (Lev, of country-level, market-supporting institutions.
Petrovits, & Radhakrishnan, 2010). In particular, we examine the relation between CSR
We posit that CSR initiatives help reduce transac- and Tobin’s q, our proxy for firm value, as this
tion costs and improve access to resources. Because relation summarizes the strategic value of CSR oper-
resources are important for a firm’s competitive ating through various channels (Servaes & Tamayo,
advantage (Hill & Jones, 1989; Robins, 1992; 2013; Waddock & Graves, 1997). In line with our
Williamson, 1985), reducing transaction costs can prediction, we find that the strategic value of CSR is
help create value (Foss & Foss, 2005). We further greater in countries with greater institutional voids.
posit that the role of CSR in reducing transaction We next examine the channels through which
costs and improving access to resources is likely to be CSR can help firms overcome institutional voids.
more pronounced in countries with institutional To do so, we identify specific economic resources
voids, as the absence of market-supporting institu- that are influenced by specific types of institutional
tions results in high transaction costs in these voids. We then examine whether the role of CSR in
countries.2 The rationale is as follows. If a country facilitating access to a given resource, and hence in
lacks strong equity and credit markets, firms improving a firm’s competitive advantage, is more
will have difficulty raising external capital due to pronounced in countries with greater institutional
agency costs and information asymmetry problems. voids. We find that the relation between CSR and
By increasing transparency (Dhaliwal, Li, Tsang, & both a firm’s access to financing and its growth
through external financing is more pronounced in maximizing investment decisions. Further, direct
countries with weaker equity and credit markets. government involvement, through state control of
Also, the relation between CSR and both firm invest- enterprises or banks, may distort fair competition
ment and default risk is more pronounced in coun- (Kuppuswamy, Serafeim, & Villalonga, 2014). Regu-
tries with more limited business freedom, and the latory roadblocks can also “impede the ability of
relation between CSR and both trade credit and firms to exploit new business opportunities that
future sales growth is more pronounced in countries might emerge through the introduction of new
with weaker legal institutions. products or services” (Kuppuswamy et al., 2014:43).
The rest of the article is organized as follows. The Finally, under weak legal institutions, consumers
second section summarizes prior literature and have limited ability to seek redress if a product fails
develops a theory on the role of CSR in overcoming to deliver on its promise, which can lead to product
institutional voids. The third section describes the market failure (Khanna & Palepu, 1997). In short,
sample and research methodology. The fourth sec- where market-supporting institutions are absent or
tion presents our main results. The fifth section weak, firms must develop solutions to overcome
provides robustness checks. Finally, the last section market failures.
discusses implications of the findings, contributions, Prior studies on strategies to address institu-
limitations, and directions for future research. tional voids focus primarily on “market-based”
approaches. For example, a number of studies sug-
PRIOR LITERATURE AND HYPOTHESES gest that by internalizing product and capital market
intermediation, large and diversified conglomerates
Transaction Costs, the Role of Institutions, and or business groups are efficient responses to transac-
Institutional Voids3 tion costs (Chang & Hong, 2000; Fisman & Khanna,
Transaction costs comprise the negotiating, monitor- 2004; Khanna & Palepu, 2000a; Leff, 1978; Peng,
ing, and enforcement costs incurred for an exchange Lee, & Wang, 2005). Siegel (2009) further suggests
between two parties to take place (Jones & Hill, that forming a strategic alliance with a foreign multi-
1988). The sources of these costs are the transaction national firm from a country with stronger legal
difficulties associated with the exchange process institutions can improve a firm’s access to capital, as
(Klein et al., 1978; Williamson, 1975).4 For example, shared investment motivates the foreign multina-
gathering information, deciding whom to bargain tional to monitor investment quality. Karna et al.
with, and protecting existing contracts all impose (2013) argue that in an emerging economy context,
significant costs and risk (Coase, 1960). Williamson geographical clusters can create a local business
(1985) argues that just as friction absorbs energy and environment that helps multinational corporations
reduces the efficiency of a mechanical system, trans- overcome institutional voids. Similarly, Luo and
action costs reduce economic efficiency and the Tung (2007) suggest that emerging-market firms
potential value of an exchange. can escape from home-country institutional voids
Transaction cost theories suggest that specialized and use aggressive internalization strategies to access
intermediaries, or institutions, emerge to resolve more efficient foreign markets.
information and contracting problems, thus redu- However, these market-based strategies are asso-
cing transaction costs (Akerlof, 1970; Coase, 1937; ciated with other significant costs. For example,
Williamson, 1985) and supporting the effective unrelated diversification may lead to inefficient busi-
functioning of markets (Meyer et al., 2009). While ness decisions, and poorly developed markets for
the quality of institutions varies even in developed corporate control in emerging markets allow ineffi-
markets, firms operating in emerging markets face a ciencies to persist (La Porta, Lopez-de-Silanes, &
number of institutional voids (Khanna & Palepu, Shleifer, 1999; La Porta, Lopez-de-Silanes, Shleifer,
2011). Absent strong equity and credit markets with & Vishny, 1998). Conflicts between controlling
information intermediaries such as financial ana- family shareholders and minority shareholders can
lysts, investment banks, and the financial press, exacerbate this problem (Khanna & Palepu, 2000b).
firms may not be able to raise adequate capital due In line with this argument, empirical evidence sug-
to information asymmetry problems (Meyer et al., gests that Indian business group affiliates are more
2009). Moreover, if the state intervenes exten- difficult to monitor than unaffiliated firms (Khanna
sively in business operations, managers may have & Palepu, 2000c).
difficulty predicting the actions of regulatory bodies, The above literature review reveals that prior stu-
which could impair their ability to make value- dies focus primarily on market responses to
Weak stock market efficiency Agency costs and information asymmetries Access to external financing
Weak credit market efficiency
Lack of business freedom Compliance costs/investment risk Undertake valuable investment projects
Weak legal system & property rights Contracting costs Access to trade credit, sales and service contracts
institutional voids, with potential non-market stra- practices can enhance its competitive advantage. A
tegies such as CSR receiving limited attention. Given body of literature examines the relation between
this gap in the literature, we develop a theoretical CSR and financial performance. Waddock and
framework that can help us understand the role of Graves (1997) report a positive and significant rela-
CSR in mitigating transaction costs, facilitating tion between CSR and future, as well as prior finan-
firms’ access to resources, and ultimately improving cial performance. Pava and Krausz (1996) also find
firms’ competitive advantage in countries with insti- that firms perceived as socially responsible perform,
tutional voids. as well as or better than firms that do not engage in
socially responsible activities.5
The Strategic Value of CSR In the next section, we develop a theoretical
In this article, we adopt the definition of CSR framework that predicts a greater strategic value of
proposed by McWilliams and Siegel (2001): actions CSR initiatives in countries with greater institu-
that further the needs or goals of stakeholder groups tional voids. We diagram our theoretical frame-
or the larger social collective beyond the interests of work in Figure 1.
the firm or what is required by law. McWilliams and
Siegel (2001: 117) provide examples of CSR activities
including going beyond legal requirements in a The Role of CSR in Filling Institutional Voids
firm’s human resource or recycling programs, exert- The resource-based view describes the firm as a
ing efforts to reduce pollution, supporting local “unique collection of resources” (Penrose, 1995
communities, and embodying products with social [1959]; Wernerfelt, 1984). According to this view, a
attributes or characteristics. firm having key resources is able to achieve and
The strategic value of CSR is well-recognized in the maintain a competitive advantage (Hill & Jones,
literature. According to Baron (2001: 12), a profit 1989; Robins, 1992; Williamson, 1985). The resource
maximizing firm undertakes strategic redistributions combination of a firm is influenced by transaction
to the public (CSR) to increase the demand for its costs (Teece, 1982; Williamson, 1991) because trans-
products or reduce its costs. Porter and Kramer action costs such as search, negotiation/contract,
(2002, 2006) argue that corporate philanthropy can and monitoring/enforcement costs prevent firms
be leveraged to enhance a firm’s competitive advan- from acquiring resources (Reeve, 1990; Yao, 1988).
tage. Doh, Lawton, and Rajwani (2012) similarly As resources are important for a firm’s competitive
suggest that a firm’s social and environmental advantage, a reduction in transaction costs can
generate strategic opportunities for the firm and strategic value of CSR should be greater in countries
create value. (Foss & Foss, 2005). with greater institutional voids, consistent with the
Limited market mechanisms in countries with conjecture of Rodriguez, Siegel, Hillman, and Eden
institutional voids increase transaction costs. Firms (2006) that cross-country institutional differences
in these countries thus have strong incentives to lead to different expectations and different returns
minimize transaction costs. By developing close to CSR.7 The fact that not many firms have capabil-
social connections with external stakeholders who ities to invest in CSR in countries with institutional
provide resources, CSR may help fill gaps in the voids also adds to a greater competitive advantage of
political, social, and economic infrastructure of firms that do invest in CSR (Flammer, 2015). This
emerging markets (Miller et al., 2009), reducing the discussion leads to our first hypothesis:
firm’s transaction costs.
Hypothesis 1: CSR and firm value are more
Prior studies show that investors associate firms
positively associated in countries with weaker
investing in CSR with high transparency (Dhaliwal
market-supporting institutions than in countries
et al., 2011; Gelb & Strawser, 2001; Kim et al., 2012)
with stronger market-supporting institutions.
and low short-term opportunism (Bénabou & Tirol,
2010), which helps lower perceived agency costs and CSR can improve firm value in the absence of
information asymmetry. Lower agency costs and strong market-supporting institutions through sev-
information asymmetry facilitate access to external eral channels. Inefficiencies in stock and credit
capital (Cheng et al., 2014; El Ghoul, Guedhami, markets are characterized by high agency costs and
Kwok, & Mishra, 2011), which in turn accelerate information asymmetry. High agency costs and
firm growth. information asymmetry constrain access to external
Ongoing, positive relationships with communities financing. As CSR increases transparency (Dhaliwal
resulting from CSR can also reduce compliance costs et al., 2011; Gelb & Strawser, 2001; Kim et al., 2012)
(Belkaoui, 1976; Bragdon & Marlin, 1972; Freedman and reduces short-term opportunism (Bénabou &
& Stagliano, 1991; Shane & Spicer, 1983; Spicer, Tirole, 2010), it improves firm access to financing
1978) and decrease a firm’s exposure to risk (Cheng et al., 2014). We expect this role of CSR to be
(Godfrey, 2005; Miller et al., 2009; Saxton, 1997). greater in countries with weaker capital markets,
Lower investment risk allows firms to realize valu- where a lack of information intermediaries results
able investment opportunities and increase their in greater information asymmetry and agency pro-
chances of survival. blems. This leads to our second hypothesis:
In addition, CSR initiatives help reduce contract-
Hypothesis 2: Access to capital through new
ing costs by signaling a firm’s commitment to act
equity or debt issues is more positively associated
in accordance with stakeholders’ expectations
with CSR in countries with weaker capital markets
(Brammer & Pavelin, 2006; Du et al., 2011; Zhang
than in countries with stronger capital markets.
et al., 2014), which may evoke reciprocal commit-
ment by suppliers through trade credit. CSR invest- Improved access to financial resources allows firms
ments also result in greater trust and reputation, to grow through external financing. As the role of
which can help increase customer loyalty and attract CSR in facilitating access to external financing is
new customers (Lev et al., 2010). greater in countries with weaker capital markets, the
In summary, CSR can reduce transaction costs and effect of CSR on excess growth through external
increase access to capital, social, and reputational financing will also be greater in such countries. More
resources that are hard to obtain in countries with formally:
institutional voids. Thus, CSR provides competitive
Hypothesis 3: Excess growth through external
advantage for firms operating in these countries.6
financing is more positively associated with CSR in
Just as internal markets available to diversified enti-
countries with weaker capital markets than in
ties such as business groups are relatively more
countries with stronger capital markets.
useful when specialized intermediaries are absent
and functioning of external markets is thus compro- Next, in countries with limited business freedom,
mised (Ricart, Enright, Ghemawat, Hart, & Khanna, the costs of complying with regulations are high.
2004), these effects of CSR are expected to be more Government bureaucracies often make entry too
pronounced in countries with institutional voids, expensive or time-consuming. Further, the risk of
where transaction costs are higher and, as a result, assets being nationalized may discourage firms from
access to these key resources is limited. Thus, the making investments (Fisman & Khanna, 2004).
CSR helps develop deeper relationships with exter- suppliers will have concerns about extending trade
nal stakeholders and build social capital (Clarkson, credit. As a result, contracting costs are high in
1995; McWilliams & Siegel, 2001; Wood, 1991). countries with weaker legal institutions and more
Social capital generated by trust and loyalty reduces limited property rights. That is, suppliers are reluc-
uncertainty faced by firms as it increases preferential tant to extend trade credits and customers are hesi-
treatment by social actors within the community or tant to enter into long-term product or service
government (Oliver, 1991) and deflects adverse agreements.
attention from constituents that could impair Prior studies suggest that companies engage in CSR
opportunities (Meyer & Rowan, 1977). For example, in order to enhance their reputation, brand, and
commitment to environmental sustainability and trust (e.g., Porter, 1991; Porter & Kramer, 2006,
social well-being can mobilize community support, 2011; Russo & Fouts, 1997). Ongoing, long-term
easing tensions between firms and regulators and relationships with external stakeholders engender
reducing compliance costs. We thus expect the effect trust and goodwill, and reduce transaction costs
of CSR on the level of investment to be more (Adler & Kwon, 2002; Nahapiet & Ghoshal, 1998).
pronounced in countries with more limited business According to Hillman & Keim (2001: 126), “invest-
freedom, where high compliance costs and invest- ing in stakeholder relations may lead to customer or
ment risk reduce firms’ incentives and ability to supplier loyalty.”
make value-maximizing investments: CSR initiatives signal a firm’s commitment to act
in accordance with stakeholders’ expectations
Hypothesis 4: The level of investment is more
(Brammer & Pavelin, 2006; Du et al., 2011; Zhang
positively associated with CSR in countries with
et al., 2014), which may evoke reciprocal commit-
more limited business freedom than in countries
ment. When reputation and trust are lacking, sup-
with greater business freedom.
pliers may not extend trade credit to the firm. As the
Prior studies also suggest that CSR can help firms need to reduce transaction costs is greater in coun-
avoid costly government fines (Belkaoui, 1976; tries with greater institutional voids, we expect the
Bragdon & Marlin, 1972; Freedman & Stagliano, relation between CSR and the extent of trade credit
1991; Shane & Spicer, 1983; Spicer, 1978), reducing to be more pronounced in countries with weaker
a firm’s exposure to risk (Godfrey, 2005). The social legal rights and more limited property rights. More
capital engendered by stable relations with external formally:
stakeholders can also reduce the risks associated with
Hypothesis 6: The trade credit period is
a firm and help a firm to survive during tough times
more positively associated with CSR in countries
(Miller et al., 2009; Saxton, 1997). The ability to
with weaker legal institutions and more limited
realize valuable investment projects also increases
property rights than in countries with stronger
the chance of survival. Thus, we expect firms that
legal institutions and more secure property
invest in CSR to have a greater chance of survival.
rights.
Again, as compliance costs and business risk are
greater in countries with more limited business free-
Intangible resources such as reputation, brand,
dom, the positive relation between CSR and the
and trust may attract new customers (e.g., socially
chance of survival would be more pronounced in
conscious consumers), increase a firm’s profitability,
such countries:
and enhance its competitiveness. As CSR initiatives
Hypothesis 5: The chance of survival is more help develop customer loyalty and lure new custo-
positively associated with CSR in countries with mers (Lev et al., 2010) and the need for reducing
more limited business freedom than in countries contracting costs is greater in countries with weaker
with greater business freedom. legal systems and more limited property rights, we
expect the positive association between CSR and
Weak legal institutions and limited enforcement
future sales growth to be more pronounced in such
of liability laws increase contracting costs. When
countries:
contracts are not enforced by an effective legal
system, consumers and suppliers cannot recover Hypothesis 7: Future sales growth is more posi-
losses in the event the firm reneges on the terms of tively associated with CSR in countries with
its contracts, leading to product market failure. For weaker legal institutions and more limited prop-
instance, consumers will have concerns about pro- erty rights than in countries with stronger legal
duct quality and long-term service agreements, and institutions and more secure property rights.
enforcement of contracts, regulatory restrictions on other correlated factors. Larger firms are more
the sale of real property, reliability of police, and diversified and, thus, suffer more from the diversi-
business costs of crime. Each of these indices fication discount (Claessens, Djankov, Fan, & Lang,
ranges from 0 to 10. Higher values indicate more 2002). We measure firm size as the natural loga-
efficient stock markets, easier access to external finan- rithm of total assets in millions of US$ (SIZE).
cing, fewer regulatory hurdles to firm entry and Profitable firms should have higher valuations
operations, and better contract and property rights (Jayachandran, Kalaignanam, & Eilert, 2013). We
enforcement.13 gauge profitability using return on assets, that is,
Appendix A summarizes variable definitions and the ratio of net income before extraordinary items
data sources. Appendix B reports the values for each to total assets (ROA). Highly levered firms likely
of the institutional indices by country, averaged incur agency costs of debt and financial distress
over the sample period. Table 2 provides summary costs (Jensen & Meckling, 1976; Myers, 1977). We
statistics for Tobin’s q and the CSR measure by measure leverage using the ratio of total debt to
country in Panel A, and for the firm-level variables, total assets (LEV). Research and development
the natural logarithm of GDP, and the country-level expenditures are typically expensed and not capi-
institutional indices in Panel B. Tobin’s q, the CSR talized but they may create value (Servaes &
measure, and the country-level institutional indices Tamayo, 2013). We calculate the ratio of research
all display a high degree of variation across sample and development expenses to total sales (R&D/S),
observations. where missing research and development expenses
are set to zero. Growing firms have higher valua-
Test Models tions (Klapper & Love, 2004). We measure growth
We argue in Hypothesis 1 that CSR performance opportunities using sales growth, defined as the
and firm value are more positively associated in change in sales from the previous year (SGR). Firms
countries with weaker market-supporting institu- located in economically developed countries may
tions than in countries with stronger ones. To have higher valuations (Griffin, Guedhami, Kwok,
examine how the strength of a country’s market- Li, & Shao, 2015). We measure economic develop-
supporting institutions (in the areas of stock and ment using the natural logarithm of GDP per capita
credit market, regulatory system, and legal system in each year evaluated in constant (year 2000) $US
efficiency) affects the relation between CSR and (LOG_GDP).
firm value, we estimate the following regression To mitigate concerns about reverse causality and
model: simultaneity bias, we lag the right-hand-side vari-
ables by one period.14 To address concerns about
TOBQ it ¼ α0 + α1 CSR Pit - 1 + α2 Institutionit - 1 endogeneity stemming from omitted variables
+ α3 CSR Pit - 1 ´ Institutionit - 1 correlated with CSR and firm value, we follow
X
6 Servaes and Tamayo (2013) and include firm fixed
+ θk CONTROLkit - 1 + μi + μt + εit ; ð1Þ effects.15,16 Eq. (1) also includes year fixed effects.
k¼1 To address cross-sectional dependence and time-
series correlation in our panel data set we report
where i indexes firms, t indexes years, TOBQ is robust standard errors adjusted for clustering by
Tobin’s q, CSR_P is our proxy for CSR performance, firm.
Institution is one of the four country-level institu- In Hypotheses 2 through 7 we separately con-
tional indices discussed above, CONTROL includes sider different channels through which CSR can
the firm- (SIZE, ROA, LEV, R&D/S, SGR) and coun- help firms overcome institutional voids and
try-level (LOG_GDP) control variables, μi denotes thereby increase value. These channels include
firm fixed effects, μt denotes year fixed effects, and ε improved access to financing and excess growth
is an error term. α3, the coefficient on the interac- through external financing in countries with weak
tion between the institutional variable (Institution), equity and credit market efficiency, increased
and the CSR proxy (CSR_P) gives the value implica- investment and lower default risk in countries with
tion of CSR across countries with varying degrees of limited business freedom, and lower payable turn-
institutional strength. over (i.e., longer trade credit period) and higher
We include control variables commonly used future sales growth in countries with weak legal
in firm value regressions to ensure that the coeffi- institutions. To examine how the strength of a
cient on CSR does not pick up the effects of country’s market-supporting institutions affect
Panel A: By country
TOBQ CSR_P
Table 2: (Continued )
Panel A: By country
TOBQ CSR_P
the relation between CSR and these channels, we the following regression model:
replace the dependent variable, TOBQ, in eq. (1)
Channelit ¼ β0 + β1 CSR Pit - 1 + β2 Institutionit - 1
with seven firm-level outcomes (channels). As dis-
cussed above, we capture access to equity markets + β3 CSR Pit - 1 ´ Institutionit - 1
using a dummy for equity issuance (Equity Issue), X
6
access to debt markets using a dummy for debt + δk CONTROLkit - 1 + μi + μt + εit ; ð2Þ
k¼1
issuance (Debt Issue), and the value generated from
accessing external financial (equity and debt) mar-
kets using externally financed growth (Excess EMPIRICAL RESULTS
Growth). We capture investment intensity using
the ratio of capital expenditures to lagged prop- The Relation between CSR and Firm Value: The
erty, plant, and equipment (Investment) and the Role of Market-Supporting Institutions
probability of default using the probability of Table 3 reports the results of testing Hypothesis 1.
bankruptcy derived from the Black–Scholes–Mer- We find that the coefficient on CSR_P is positive and
ton model (Bankruptcy). Finally, we measure pay- statistically significant across all models. This evi-
able turnover using the ratio of cost of goods sold dence, based on regressions that control for various
to accounts payable (Payable Turnover) and future dimensions of the institutional environment, as well
sales growth using sales growth over the next 2 as firm fixed effects, suggests that CSR is value-
years (Sales Growth). More specifically, we estimate increasing, consistent with strategic stakeholder
management. Moreover, the institutional indices and 3, and suggest that CSR activities help firms
load positively and are significant at conventional overcome weak stock and credit markets by allowing
levels across all models, suggesting that strong mar- them to access external financing and achieve
ket-supporting institutions also contribute to corpo- higher growth than possible if they were to rely only
rate value. More importantly for our purposes, the on internally generated capital.
relation between CSR and firm value is weaker In columns (5) and (6), we find that the coeffi-
(stronger) in countries with stronger (weaker) mar- cients on the interactions between our proxies for
ket-supporting institutions. Specifically, the coeffi- business freedom and CSR_P are negative (positive)
cients on the interactions between CSR_P and the and significant, implying that the impact of
institutional indices capturing stock and credit mar- CSR performance on investment intensity and the
ket efficiency, the extent of business freedom, and probability of bankruptcy is more pronounced in
legal system efficiency and property rights are all countries with limited business freedom. These
negative and statistically significant, in line with our results support Hypotheses 4 and 5, and suggest that
prediction.17 The coefficients on the control vari- CSR initiatives help firms overcome voids in regula-
ables are generally consistent with those in earlier tory institutions by allowing them to make positive
studies. In particular, larger and more established NPV investments, thus increasing their chance of
firms are associated with lower Tobin’s q, better survival.
performing firms have higher Tobin’s q, and firms In columns (7) and (8), we find that the coeffi-
with greater leverage have lower Tobin’s q. cients on the interaction between our proxy for legal
Based on the results in Table 3, we can determine system efficiency and CSR_P is positive (negative)
the economic significance of the effect of market- and significant, indicating that the effect of CSR
supporting institutions on the relation between performance on payable turnover and future sales
CSR and firm value. Specifically, one can calculate growth is more pronounced in countries with
the impact of a one-standard-deviation increase weaker legal institutions and limited property rights.
in CSR_P on TOBQ for different levels of institu- These results support Hypotheses 6 and 7, and
tional strength. When Stock Market Efficiency is suggest that firms with high CSR scores have a
set to its first quartile value (4.93), a one-standard- positive reputation with suppliers and customers
deviation increase in CSR_P (0.29) is associated that allows them to obtain better trade credit terms
with an increase in TOBQ of (0.753–0.105×4.93) × and higher future sales growth.
0.29 = 0.07. In contrast, when Stock Market Efficiency Taken together, the results in Tables 3 and 4
is set to its third quartile value (6.92), a one-stan- suggest that firms that actively engage in CSR activ-
dard-deviation increase in CSR_P (0.29) is associated ities can reduce transaction costs, improve access to
with an increase in TOBQ of (0.753–0.105 × resources, and enhance competitive advantages in
6.92)×0.29 = 0.01. The difference of 0.06 is not trivial countries with weak or absent market-supporting
given that the mean (median) TOBQ is 1.76 (1.43). institutions and, therefore, achieve a higher
The corresponding differences for the other institu- valuation.
tional indices are: 0.06 for Credit Market Efficiency,
0.04 for Business Freedom, and 0.09 for Legal System & ROBUSTNESS TESTS
Property Rights. Appendix C provides details on how In this section, we address concerns about potential
we calculate the economic significance of the effect endogeneity influencing our results. For parsimony,
of market-supporting institutions on the relation we focus on the relation between CSR and Tobin’s q,
between CSR and firm value. as it summarizes the valuation effect of CSR operat-
ing through various channels. In addition, the rela-
Channels tion between CSR and Tobin’s q applies to the
Table 4 reports the results of testing Hypotheses 2 various institutions we examine, unlike various
through 7. In columns (1) through (4), we find that firm-level outcomes (channels), which apply only
the coefficients on the interactions between our to a subset of market institutions.
proxies for the strength of capital market efficiency
and CSR_P are negative and significant, implying Heckman Sample Selection Test
that the impact of CSR performance on new equity One concern is that our sample may not be random.
and debt issuance, as well as externally financed In particular, one might argue that successful firms
growth is higher in countries with weaker capital in weak institutional environments with higher
markets. These results are in line with Hypotheses 2 CSR performance drive our results, with ASSET4
Institution: Stock market efficiency Credit market efficiency Business freedom Legal system & property rights
(1) (2) (3) (4)
overlooking firms in weak institutional environ- coefficients on the interaction terms between CSR
ments with lower CSR performance. That is, one performance and the institutional indices are nega-
might be concerned that our analyses suffer from tive and statistically significant, confirming the
sample selection bias. To address this concern, we results in Table 3. Additional documentation and
merge the ASSET4 sample with the Compustat results from this analysis are available in the online
North America and Compustat Global universe, and appendix.
distinguish firms with CSR scores (i.e., covered in
ASSET4) from firms without CSR scores (i.e., not Propensity Score Matching
covered in ASSET4). We then perform a Heckman- A firm’s decision to increase its CSR performance
type correction. To do so, we create a dummy depends on the costs and benefits of CSR invest-
variable equal to 1 if the firm is covered in ASSET4, ment, which are determined in part by firm char-
and 0 otherwise. We then estimate a Probit model acteristics. Therefore, one might be concerned
with this dummy as a dependent variable and firm that firm characteristics rather than CSR drive the
characteristics (SIZE, ROA, LEV, R&D/S, and SGR), as result that socially responsible firms are associated
well as country characteristics (LOG_GDP, Stock Mar- with higher valuations in countries with weaker
ket Efficiency, Credit Market Efficiency, Business Free- market-supporting institutions. To address this
dom, and Legal System & Property Rights) as concern, we randomize our sample by employing
independent variables. We also include year and the propensity score matching method developed
industry effects. Using the predicted values from this by Rosenbaum and Rubin (1983). We first con-
Probit estimation, we obtain the inverse Mills ratio struct a dummy variable indicating whether CSR_P
(LAMBDA), which we include as an additional con- is higher than the country median, CSR_P_HI.
trol in eq. (1). The inverse Mills ratio controls for We then regress this indicator variable on firm-
selection bias. Untabulated results show that the (SIZE, ROA, LEV, R&D/S, SGR) and country-level
Dependent variable: Equity Excess Debt Issuet Excess Investmentt Bankruptcyt Payable Turnovert Sales
Issuet Growtht+1 Growtht+1 Growtht+1
(1) (2) (3) (4) (5) (6) (7) (8)
(LOG_GDP) variables to obtain the predicted prob- exchanges are located and, therefore, are less likely
ability (propensity score) from the Probit regres- to be affected by weak market-supporting institu-
sion model. Next, we match each observation from tions at home. Thus inclusion of cross-listed
the treatment group (i.e., CSR_P_HI = 1) to an firms in our sample works against finding a rela-
observation in the control group (i.e., CSR_P_HI = tion between country-level market-supporting
0) with the closest propensity score.18 Using the institutions and the CSR-valuation link. However,
matched sample, we continue to find that the if cross-listed firms are more likely to be located
coefficient on the interaction between CSR_P and in developed countries and such firms invest
the proxies for market-supporting institutions are in CSR and have higher values, inclusion of cross-
negative and statistically significant across all mod- listed firms in the sample might influence
els. Therefore, our results are robust to matching on our results. To rule out this possibility, we re-
the determinants of CSR performance, suggesting estimate our regressions after excluding firms
that firm characteristics do not drive our results.19 cross-listed on major US stock exchanges using
Additional documentation and results from this the Securities and Exchange Commission’s Central
analysis are available in the online appendix. Index Key information in Compustat Global.
Firms cross-listed in the United States represent
Excluding Cross-Listed Firms roughly 20% of our sample firm-years. Untabu-
Firms cross-listed on major stock exchanges have lated tests show that all of our results are robust to
access to resources in countries in which the stock excluding these cross-listed firms from the sample.
The results from this analysis are available in the Matching approximates a randomized controlled
online appendix. experiment by eliminating firms from either the
treatment or control group that do not share similar
DISCUSSION AND CONCLUSION characteristics (Angrist & Pischke, 2008). The instru-
mental variables approach deals with endogeneity
Summary and Contributions to the Literature by seeking an exogenous proxy for the treatment
Building on transaction cost theories and the (Larcker & Rusticus, 2010). Our results are robust to
resource-based view of a firm, we develop a theore- propensity score matching based on the determi-
tical framework that predicts greater strategic value nants of CSR and to instrumental variables approach
of CSR in countries with weaker market-supporting using industry-year average CSR as an instrumental
institutions. The absence of market-supporting insti- variable.
tutions results in higher transaction costs and lim- Our study makes several important contributions
ited access to resources. We argue that CSR helps to international business research. Most impor-
reduce transaction costs and facilitates access to tantly, we add to the literature on institutional voids
resources, thereby improving competitive advantage by providing new theoretical and empirical insights.
of firms operating in countries with institutional While prior studies focus primarily on market
voids. Using a sample of 2445 firms from 53 coun- responses to institutional voids, such as business
tries over the period 2003–2010 and controlling for groups and strategic alliances (Fisman & Khanna,
firm-level unobservable heterogeneity, we find sup- 2004; Khanna & Palepu, 2000a; Leff, 1978; Peng
portive evidence that CSR is more positively related et al., 2005; Siegel, 2009), we develop a theoretical
to firm value in countries with weaker market insti- framework that explains the role of CSR in filling
tutions. In particular, we find that CSR is associated institutional voids. Based on transaction cost the-
with improved access to financing in countries with ories and the resource-based view of a firm, we posit
weaker equity and credit markets, greater invest- that CSR improves a firm’s competitive advantages
ment and lower default risk in countries with more by reducing transaction costs, thereby facilitating
limited business freedom, and lower payable turn- access to resources when market-supporting institu-
over and higher future sales growth in countries tions are weak. Our empirical results are consistent
with weaker legal institutions and more limited with this prediction.20
property rights. Our study also contributes to recent literature on
Endogeneity is a concern in international business the factors mediating the relation between CSR and
research because a randomized controlled experiment firm value (Luo et al., 2015; Servaes & Tamayo, 2013;
is not feasible (Reeb, Sakakibara, & Mahmood, 2012). Surroca, Tribo, & Waddock, 2010; Wang & Bansal,
Endogeneity has also been recognized as a concern 2012). Our results suggest that the country-level
for studies that examine the relation between CSR institutional environment affects the link between
and financial performance (McWilliams & Siegel, CSR and firm value. In particular, the more positive
2000; Rodriguez et al., 2006). Following Reeb et al.’s relation between CSR and firm value in countries
(2012) suggestion, we apply several research design with weaker market-supporting institutions suggests
choices (e.g., firm fixed effects, propensity score that the strategic value of CSR is greater where
matching, and instrumental variables approaches) institutional voids lead to higher transaction costs.
that approximate randomization. Finally, our study contributes to the literature on
The fixed effects design is a generalization of transaction costs. Traditional transaction cost
the difference-in-differences approach (Imai & Kim, research focuses on “micro-analytical aspects such
2014) and is well-suited for analyses with panel as opportunism and bounded rationality” (Meyer et
data. One caveat of firm fixed effect models is the al., 2009: 61), while the role of macro-level factors
possibility of fixed effects removing the theoretical, such as country-level regulatory institutions remains
cross-sectional variation of interest when firm char- largely unexplored. In an initial attempt to fill this
acteristics change slowly over time (Zhou, 2001). gap in the literature, Meyer et al. (2009) examine the
While it may be difficult to interpret a lack of effect of market-supporting institutions on foreign
evidence from fixed effects, evidence of causal rela- investors’ entry strategies in emerging markets.
tion in firm fixed effect models can be quite compel- We extend this line of research by showing that a
ling (Reeb et al., 2012). We base all our analyses on non-market strategy (e.g., CSR) can help reduce
firm fixed effect models and obtain results consistent transaction costs when market-supporting institu-
with our hypotheses. tions are absent or weak.
15
organizational strategy. Luo (2006) examines the relation Servaes and Tamayo (2013) argue that mixed
between CSR and the political strategy of multinational findings in the literature on the link between CSR and
enterprises. Christmann and Taylor (2006) find that a firm value are due in part to model misspecification
firm shapes its CSR strategy in response to customer arising from the omission of controls for time-invariant
preference, monitoring, and expected sanctions, and unobservable firm characteristics. A Hausman test rejects
Waldman, Siegel, and Javidan (2006) show that firm random effects in favor of firm fixed effects. The fixed
country-specific cultural factors and CEO leadership effects design is a generalization of the difference-in-
characteristics are associated with the values that top differences approach (Imai & Kim, 2014).
16
management team members attach to CSR. If firm CSR policies are sticky, that is, change little
8
We obtain qualitatively similar results when we use over time, the relation between CSR and firm value is
CSR ratings from Governance Metrics International as driven by cross-sectional rather than time series
an alternative proxy for CSR. variation in CSR. Zhou (2001) shows that in such a
9
To ensure our results are not driven by a few countries, case, firm fixed effects may absorb the effect of CSR on
we re-run our regressions after excluding countries with firm value, leaving CSR with no significant explanatory
fewer than 10 observations (15 countries) and fewer than power in firm value regressions. In other words, we
100 observations (35 countries). We further estimate might fail to detect a relation between CSR and firm
weighted regressions where weights are given by the value even if one truly exists. To explore this issue, we
inverse of the number of observations per country. Untab- calculate between (cross-sectional) and within (time-
ulated results are consistent with those reported, sug- series) variation in CSR. For the between variation, we
gesting that our results are not driven by heterogeneity in calculate the standard deviation of CSR by year across
the number of observations across countries. firms. The average of these standard deviations is 0.28.
10
All of our inferences are qualitatively similar when For the within variation, we calculate standard
we examine the environmental performance and social deviation of CSR by firm across years. The average of
performance scores separately. these standard deviations is 0.11. Although between
11
For example, Khanna, Palepu, and Sinha (2005) variation in CSR is larger than within variation, there is
examine institutional voids in terms of political and still relatively enough within variation in CSR to detect
social systems, openness to foreign investment, and the effect of CSR on firm value in the presence of firm
quality of product, labor, and capital markets. Meyer fixed effects.
17
et al. (2009) and Gubbi, Aulakh, Ray, Sarkar, and We also estimate the model in equation (1) using
Chittoor (2010) focus on the areas of business an overall measure of the strength of market-
freedom, trade freedom, property rights, investment supporting institutions, calculated by aggregating the
freedom, and financial freedom. Chakrabarty (2009) stock market efficiency, credit market efficiency, the
captures institutional voids along two dimensions: extent of business freedom, and legal system efficiency
financial credit availability and agency contracting. indices. The untabulated results are consistent with
12
These databases have the advantage of those in Table 3. That is, the coefficient on CSR is
consistently providing a time series of relevant positive and statistically significant at the 1% level, and
institutional variables for a large number of countries. the coefficient on the interaction between CSR and the
13
With respect to legal institutions, Gwartney, Hall, overall strength of market-supporting institutions is
and Lawson (2014: 5) argue that “perhaps more than negative and statistically significant at the 1% level.
18
any other area, this area is essential for the efficient We match with replacement. That is, a firm in the
allocation of resources. Countries with major control group could be used as a match more than once.
19
deficiencies in this area are unlikely to prosper We also implement instrumental variables
regardless of their policies in the other four areas.” estimation using the industry-year average CSR score
14
We also check potential reverse causality between excluding the focal firm (El Ghoul et al., 2011; Kim, Li, &
CSR and firm value through the Granger causality test. Li, 2014). The results, which are available in the online
Specifically, we regress TOBQ and CSR_P on lagged appendix, are qualitatively the same as those in Table 3.
20
TOBQ, lagged CSR_P, the vector of other controls Our results are consistent with the economics-
(SIZE, ROA, LEV, R&D/S, SGR, and LOG_GDP), as well as based profit-maximization view of CSR, coined as
year and firm fixed effects. In an alternative profit-maximizing ethics (Windsor, 2001) or strategic
specification, we add an additional lag of TOBQ and CSR (Baron, 2001) in the literature. That is, socially
CSR_P. Untabulated results show that TOBQ does not responsible actions can have a positive impact on a
Granger-cause CSR_P, suggesting that reverse causality firm’s cash flows, which is in line with the instrumental
is not a significant concern in our study. stakeholder theory in Jones (1995).
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APPENDIX A
TOBQ Tobin’s q measured as the ratio of the market value of assets to the book Authors’
value of assets, where the market value of assets is total assets plus calculations based
market capitalization minus book equity. on Compustat data
Equity Issue Indicator variable for firms issuing equity when the net amount issued As above
divided by lagged assets exceeds 1%. The net amount issued is the
change in book equity, plus the change in deferred taxes, minus the
change in retained earnings (McLean et al., 2012).
Excess Growth Geometric average of externally financed growth rate over the next 2 As above
years. The externally financed growth rate is measured as sales growth
minus the maximum growth rate that can be financed if a firm uses only
internal funds and does not distribute dividends [ROA/(1-ROA)]
(Demirgüç-Kunt & Maksimovic, 2002).
Debt Issue Indicator variable for firms issuing debt when the net amount issued As above
divided by lagged assets exceeds 1%. The net amount issued is the
change in total debt (McLean et al., 2012).
Investment Ratio of capital expenditures to lagged property, plant, and equipment. As above
Bankruptcy The probability of bankruptcy based on the Black–Scholes– As above
Merton option-pricing model which values equity as a
European call option on the value of firm’s assets. The value
of equity, VE, could be obtained as VE = VAe−δTN(d1)−Xe−TN(d2)+(1−e−δT)
VA, where
N(.) is the
standardcumulative
pffiffiffiffi normal distribution,
pffiffiffiffi
d1 ¼ lnðVA =XÞ + r - δ + σ 2A =2 T =σ A T , d2 = d1−σA T , VA is the value
of assets, δ is the dividend rate measured as dividends to VA, X is the face
value of debt measured as total liabilities, T is assumed equal to 1 year, r
is the risk-free rate measured as the yield on the 1-year constant maturity
US Treasury Securities and σA is the volatility of asset returns. VA and σA
are estimated by solving the system of equations comprising the equity
value equation above and the optimal hedge equation:
σ E ¼ VA e - δT N ðd1 Þσ A =VE , where σE is the volatility of equity returns
computed over the previous year. Equity returns are obtained from CRSP
(for US firms) and Compustat Global (for non-US firms). Then, firm’s
asset returns could be obtained as μ ¼ max VA;t =VA;t - 1 - 1; r . Finally,
- lnðVA =XÞ + ðμ - δ - ðσ 2A =2ÞÞT
the probability of default is defined as N pffiffiffi
σA T
Payable Turnover Ratio of cost of goods sold to accounts payable. As above
Sales Growth Future sales growth measured as the geometric average growth in sales As above
over the next two years.
CSR_P The overall CSR performance is equal to the average of environmental ASSET4
performance and social performance. Environmental performance
measures a firm’s impact on living and non-living natural systems,
including the air, land, and water, as well as complete ecosystems. Social
performance measures a firm’s capacity to generate trust and loyalty
with its workforce, customers, and society, through its use of best
management practices.
SIZE Firm size is measured as the natural logarithm of total assets in millions Authors’
of $US. calculations based
on Compustat data
ROA Return on assets measured as the ratio of net income before As above
extraordinary items to total assets.
LEV Leverage measured as the ratio of total debt to total assets. As above
R&D/S Ratio of research and development expenses to total sales. Missing As above
research and development expenses are set to zero.
SGR Sales growth measured as the change in sales from the previous year. As above
LOG_GDP The natural logarithm of GDP per capita in each year evaluated in Authors’
constant (year 2000) $US. calculations based
on World
Development
Indicators data
Stock Market Stock markets provide adequate financing to companies. Obtained IMD World
Efficiency from an executive survey based on an index from 0 to 10. Competitiveness
Yearbook
Credit Market Credit is easily available for business. Obtained from an executive survey As above
Efficiency based on an index of 0 to 10.
Business Freedom An index of business regulations. Higher values of the index imply fewer Fraser Institute’s
regulations. The subcomponents of the index are: Economic Freedom
(1) Administrative requirements of the World
(2) Bureaucracy costs
(3) Starting a business
(4) Extra payments/bribes/favoritism
(5) Licensing restrictions
(6) Cost of tax compliance
Legal System & An index of the quality of the legal system and the security of property As above
Property Rights rights. Higher values of the index imply better legal systems and more
secure property rights. The subcomponents of the index are:
(1) Judicial independence
(2) Impartial courts
(3) Protection of property rights
(4) Military interference in rule of law and politics
(5) Integrity of the legal system
(6) Legal enforcement of contracts
(7) Regulatory restrictions on the sale of real property
(8) Reliability of police
(9) Business costs of crime
APPENDIX B
Country Stock market efficiency Credit market efficiency Business freedom Legal system & property rights
Supplementary information accompanies this article on the Journal of International Business Studies website
(www.palgrave-journals.com/jibs)
Accepted by Jonathan Doh, Guest Editor, 23 December 2015. This article has been with the authors for three revisions.