ENVIRONMENTAL ANALYSIS

Target Location of your Proposed Business:

Robinson Mall of Laoag City

Sample
Factors in the Opportunities Threats
Environment
Socio- People have developed the habit Health-conscious people may
cultural of eating in street foods. Many of not choose to eat street foods
these establishments serve taho, suspected that it is not good
barbeque, fishball, halo-halo and for our health and it is dirty.
many others.
Technology
and
Technical
Economic The purchasing power of the
population has lowered
because of the peso
devaluation and high cost of
oil, thus reducing the number
of people who buy taho.
Natural Teenagers are fund of eating
street foods so it is easy to attract
their attention by selling some
street foods.
Political Political instability is affecting
the economy.
Peace and In general, there is peace and
Order order in the place.
Population The population is increasing.
Trends More people mean more
consumers who need food.
Government The government is providing
Program assistance to the business. The
business may be able to avail of
this assistance in the form of
financing, technical and
marketing.
Global If there is a shortage in supply of
Environment taho, it is possible to import new
products from other places
around the country.
 BUSINESS IDEA GENERATION

(Consider your strengths and the opportunities you found in your environment. List
business ideas you can identify by placing inside the box.)

Taho Tea and

Coffee
Vendor Stall

Fruit Street
Juice Burger
Stall Stall

French Ice
Fries cream
Stall Stall

Halo- Pop
halo corn
Stall Stall
Bypass Buko
Mixed
Street
Juice
foods Stall Stall

Kwek-
Empanada
Stall kwek
Stall

Mikihan Barbeque
Stall Stall

Fishball,
Kikiam and
Tapsilogan Nuggets
Stall

Siopao Shomai
Stall Stall
 MACRO SCREENING

Weights* Business Business Business Business Business Business Business Business Business Business
Criteria
(%) Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Idea 6 Idea 7 Idea 8 Idea 9 Idea 10
Personal 30 20 30 10 30 30 5 35 40 20 20
Preference
Education/training 25 5 10 10 10 15 5 10 15 10 5

Work experience 20 10 20 20 25 25 15 20 20 15 10

Business 15 10 10 10 15 15 5 10 15 5 5
contacts
Family support 10 20 10 20 20 15 20 10 10 15 10
Total 100 65 80 70 100 100 50 85 100 65 50

*The weights in percentage are arbitrary. You may change the percentage for each criterion. For example, if you think work experience is more
important than business contacts, then you give 20% to the former and 15% to the latter.

Business Idea 1 – Halo-halo Stall Business Idea 6 – Pop corn Stall

Business Idea 2 – Fruit Juice Stall Business Idea 7 – Ice cream Stall
Business Idea 3 – Tapsilogan Business Idea 8 – Bypass Mixed Street Food Stall
Business Idea 4 – Tea and Coffee Stall Business Idea 9 – Siopao Stall
Business Idea 5 – Taho Vendor Business Idea 10 – Empanada Stall
 MICRO SCREENING

Weights* Business Business Business Business Business Business Business Business Business Business
Criteria
(%) Idea 1 Idea 2 Idea 3 Idea 4 Idea 5 Ides 7 Idea 8 Idea 9 Idea 10 Idea 11
Market 20 10 10 15 20 15 20 15 10 10 10
demand
Technology 5 5 5 5 10 10 10 15 15 10 5
Availability of 20 10 20 10 10 20 10 10 10 10 10
labor/skills
Availability of 20 10 15 10 15 15 10 15 10 15 10
raw materials
Financial or 10 20 20 15 20 15 15 20 15 15 15
capital
requirement
Profitability 20 30 25 20 20 20 20 20 20 20 15
Government 5 5 5 5 5 5 5 5 5 5 5
Support
Total 100 90 100 80 100 100 90 100 85 85 70

*The weights in percentage are arbitrary. You may change the percentage for each criterion. For example, if you think work experience is more
important than business contacts, then you give 20% to the former and 15% to the latter.

Business Idea 1 – Halo-halo Stall Business Idea 6 – Pop corn Stall

Business Idea 2 – Fruit Juice Stall Business Idea 7 – Ice cream Stall
Business Idea 3 – Tapsilogan Business Idea 8 – Bypass Mixed Street Food Stall
Business Idea 4 – Tea and Coffee Stall Business Idea 9 – Siopao Stall
Business Idea 5 – Taho Vendor Business Idea 10 – Empanada Stall
 RANKING BUSINESS IDEAS

Macro Micro
Business Ideas Total Rank
Screening Screening
Halo-halo Stall 65 90 155 4

Fruit Juice Stall 80 100 180 3

Tapsilogan 70 80 150 5

Tea and Coffee Stall 100 100 200 1

Taho Vendor 100 100 200 1

Pop corn Stall 50 90 140 6

Ice cream Stall 85 100 185 2

Bypass Mixed Street Food Stall 100 85 185 2

Siopao Stall 65 85 150 5

Empanada Stall 50 70 120 7

 TOP 3 BUSINESS IDEAS

Business Idea 1

Business Idea 2

Business Idea 3

MEMBERS:

Alyssa Faith Aguinaldo

Lea Faith Aglamma
Charlene Kaye Balagso
Katrina Batara
Vickaye Kylene Dela Cruz
Cristel Joy Rasos
Dyne Suzette Ronduen
Brixter Jake Semana

BSCM 1-A