AYE AYE CAFÉ

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Parts of Business Proposal

INTRODUCTION
MARKETING PLAN
OPERATING PLAN
PRODUCT DECRIPTION
FINANCIAL PLAN
BUSINESS OFFERED

COFFEE:
ESPRESSO
AFFOGATO
MACHIATO
LATTE
CAPPUCINO
FRAPEE:
BLACK FOREST
JAVA CHIPS
WHITE CHOCO MOCHA
PASTRY:
SLICE CAKE
DOUNUT
CUP CAKES
BOARD GAMES:
CHEES
DAMA
SNAKE AND LADER
THE BUSINESS
INTRODUCTION
BUSINESS LOGO
TYPE OF BUSINESS

HYBRID
 NAME OF
PARTICIPANTS
BILLY JOE BERNARDO

AUBREY JADE DELA CRUZ

KIMBERLY CASTILLO

RIAN PINEDA

CRISTA MAE TAYAO

KRIS ANGELIE OCAMPO

ALECS GARCIA

WILFRED TALUCOD

RACHELLE ANN CABILAO

JHON MARK DEE

 MISSION STATEMENT

Our mission is to serve the best ever product with

high quality coffee and introduce the exciting and board
games that brings fun, relaxation and challenge especially
to the young ones. One of our most important mission is
to build bond with family, friends and other acquaintances
and also to reduce stress and exposing to modern
technology.
 VISION STATEMENT

Our vision is to promote bonding between family or

friends without technological isolation and we
consistently serving the best with high quality, most
interesting and most provoke place to enjoy recreational
games. Also a service that will give a word satisfactory to
all customers and to have a great impact to the society.
 GOAL

Our goal is to serve a high quality product to

realize that the technology is not good in our health and
there are many stress free games like board games that
will relive stress, to enhance our mind capability and to
reduce the consumption of technology and electricity.
 OBJECTIVE

To create an unique place where our customers

will enjoy playing board games with enormous benefits to
the youth to gain knowledge and to enjoy playing with
others, and to prevent inconsiderable addiction.
PLACE/LOCATION with
Vicinity Map

McArthur Highway, Calumpit, Bulacan

Iba O' Este Calumpit, Bulacan
Near @Colegio de Calumpit
POSITIONING
POSITIONING
POSITIONING
 THE BUSINESS
MARKETING
PLAN/STRATEGIES
 PROMOTIONAL
STRATEGIES

Freebies (freebies for the first 20 customers for the opening of

our business)
Many choices of Poetry books and novels
BOARD GAMES
Photobooth
Offers combo Bundle and discount coupons
Membership Card (Once you avail this card, you may avail
promos and you may get points that you may use to have some
of our products for free)
10% discount for the groups of friends from 8 to 10 members.
Gift card/ Loyalty card (If you're one of our loyal customers,
you'll get this and have free or 30% to 50% discount in any of our
products.
 PROMOTIONAL
STRATEGIES
by which of ADVERTISING

SOCIAL MEDIA ( Creating Page in Facebook, Twitter,

and Instagram)
FLYERS
TARPAULIN
TARGET MARKET

STUDENTS
EMPLOYEES
ADULT
SENIOR CITIZENS
FAMILIES
 TARGET MARKET

STUDENTS 35%

FAMILIES 15%

ADULT 19%

SENIOR CITIZENS 15% EMPLOYEES 16%

 SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITY THREATS

Friendly Increasing
 Competitor
Environment  No Wifi number of coffee
Connection lover  Price
All genres of Fluctuation
Boards Game and  Newly Build  Governmant
Books are Business Program Increasing of Tax
Available Payment
Innovation
 STEEPLE
SOCIO-
TECHNOLOGIC ECONOMIC ECOLOGICAL
CULTURAL
AL FORCES FACTORS FORCES
FORCES

•WEALTHY •INNOVATIVE
PEOPLE •NEWLY REALISED
TECHNOLOGICAL •MID-RANGE •AVAILABILLITY
•MOST ARE
MACHINERIES INCOME OF SUPPLIER
CATHOLICS
•WE USE •EMPLOYMENT IS •NOT PRONE IN
•MIDDLE CLASS
INTERNET FOR NEEDED ANY DISASTERS
FAMILY
ADVERTISING
•URBAN PURPOSE
 STEEPLE

POLITICAL FORCES LEGAL FORCES ETHICS

•ENVIRONMENTAL
LAW AND MARKETING •QUALITY OF OUR
LAW OR BUSINESS PRODUCTS
•COSTUMER'S RIGTH
LAW MUST BE •PRICING,LABELING,
SANITARY AND HEALTH •RESPECTING IN BELIEFS,
FOLLOWED PROPERLY CULTURE AND VALUES
SAFETY MUST BE
•GOOD GOVERNANCE PRIORITIZE OF CUSTOMERS
•TAX POLICIES
 COMPETITOR ANALYSIS

.
Mang Chaa - Mang chaa is located at Asm Plaza Mac Arthur
Highway Calumpit, 3003 Bulacan were many students go everyday because
it is in front of Colegio de Calumpit which is one of private school in Calumpit.
Mang Chaa is a unique food cart concept providing healthy and delectable
milk tea, iced tea and also a coffee to their customers. They are more
experience on how to interact with their costumers.

LEVEL OF COMPETITION
-MEDIUM
 COMPETITOR ANALYSIS

AYC- Amo Yamic Crib is located at second floor eco commercial

building, Guinhawa Malolos 3003 Bulacan were many people go everyday
especially students because it is near at the Bulacan State University . AYC is
a student friendly cafe serving fun coffee, tea, pastries and desserts in private
bunks, and a movie house with special rooms for booking.

LEVEL OF COMPETITION
-MEDIUM
 COMPETITOR ANALYSIS

Saisai- is located at 2nd floor blue arcade bldg. Apalit, Pampanga

were many people go everyday. Saisai is apalit’s first board game tea house.
They feature different games, from classics you loved as a kid, to new
strategy game you'll love as an adult.

LEVEL OF COMPETITION
-MEDIUM
 COMPETITOR ANALYSIS

Starbucks- starbukcs Malolos is located at level 1 Robinsons Place

Malolos, Mc Arthur Highway, 3003 Bulacan were many people go everyday.
Starbucks is an American Coffee Company that expanded and even reach
the Philippines

LEVEL OF COMPETITION
-HIGH
 THE BUSINESS
OPERATING PLAN
 ORGANIZATIONAL CHART

GENERAL
MANAGER

UTILITIES &
ADMIN/
PRODUCTION
FINANC MARKETING
MANAGER MAINTENANCE HR
MANAGER
E MANAGER

CONTROLLER GRAPHIC DESIGNER LOGISTIC ANALYST MAINTENANCE ADMINISTRATIVE MGM. DELI MANAGER
ASSISTANT
ACCOUNTANTMARKETING ASSISTANT
FULFILMENT ANALYST SECUIRITY STAFF ADMINISTRATIVE
MANAGAER
HEAD BARISTA

BOOKEEPER EXPEDITORS

FILING CLERK COUNTER ATTENDANTS

WAITER/WAITRESSES
HUMAN RESOURCES

STORE MANAGER
SECUIRITY GUARD
CASHIER
WAITER/WAITRESSES
SUPPLIER
UTILITY WORKER
BARISTA
BOOK KEEPER
baker
THE BUSINESS
PRODUCTION
DESCRIPTION
 RAW MATERIALS

MEDIUM SMALL

AMOUNT OF AMOUNT OF
ITEM COFFEE ITEM COFFEE
BEANS/CUP BEANS/CUP

ESPRESSO 8 GRAMS ESPRESSO 5 GRAMS

CREAMER 1OG CREAMER 5G
SUGAR 10G SUGAR 5G
RAW MATERIALS

LARGE

AMOUNT OF
ITEM COFFEE
BEANS/CUP

ESPRESSO 15 GRAMS
CREAMER 10G
SUGAR 12G
 RAW MATERIALS
MACCHIATO

AMOUNT OF AMOUNT OF
ITEM ITEM
SERVING SERVING

VANILLA SYRUP 1 TSP. VANILLA SYRUP 2 TSP.

GRANULATED GRANULATED
1 CUP 1 1/2 CUP
SUGAR SUGAR
COFFEE 1 TBSP. COFFEE 2 TBSP.

MILK 15 ML MILK 20 ML

CARAMEL SOUCE 3 TBSP CARAMEL SOUCE 4 TBSP

ESPRESSO 2 SHOTS ESPRESSO 2 SHOTS

RAW MATERIALS

AMOUNT OF
ITEM
SERVING

VANILLA SYRUP 3 TSP.

GRANULATED
2 CUP
SUGAR
COFFEE 2 TBSP.

MILK 30 ML

CARAMEL SOUCE 5 TBSP

ESPRESSO 2 SHOTS
 RAW MATERIALS
LATTE

AMOUNT OF AMOUNT OF
ITEM ITEM
SERVING SERVING

ESPRESSO 1 SHOTS ESPRESSO 2 SHOTS

MILK 20ML MILK 30ML

SUGAR 2 1/2 TBSP. SUGAR 3 TBSP.

RAW MATERIALS

AMOUNT OF
ITEM
SERVING

ESPRESSO 3 SHOTS

MILK 45 ML

SUGAR 3 1/2 TBSP.

 RAW MATERIALS
AFFOGATO

AMOUNT OF AMOUNT OF
ITEM ITEM
SERVING SERVING
VANILLA VANILLA
5 tbsp. 10 tbsp.
CREAM CREAM
ITALIAN ITALIAN
10 ML 12 ML
LIQUEUR LIQUEUR
ESPRESSO 2 SHOTS ESPRESSO 2 SHOTS
SUGAR 3 TBSP. SUGAR 3 1/2 TBSP.
MILK 20 ML MILK 30 ML
RAW MATERIALS

AMOUNT OF
ITEM
SERVING
VANILLA
15 tbsp
CREAM
ITALIAN
15 ML
LIQUEUR
ESPRESSO 2 1/2SHOTS
SUGAR 4 TBSP.
MILK 40 ML
 RAW MATERIALS
CAPPUCINO

AMOUNT OF AMOUNT OF
ITEM ITEM
SERVING SERVING
ESPRESSO 2 SHOTS ESPRESSO 3 SHOTS
STEAMED STEAMED
20 ML 25 ML
MILK MILK
MILK FOAM 20 ML AMOUNT OF
MILK FOAM 20 ML
ITEM
SERVING
SUGAR 3 TBSP. SUGAR 3 TBSP.
ESPRESSO 3 SHOTS
STEAMED
30 ML
MILK
MILK FOAM 25 ML
SUGAR 3 1/2 TBSP.
 RAW MATERIALS
JAVA CHIPS WHITE CHOCO MOCHA
BLACK FOREST
ITEM SERVING ITEM SERVING
ITEM SERVING MILK 20 ML MILK 20 ML
RASPBER COFFEE COFFEEE
RY 2 PUMPS FRAPPUCCIN 3 TBSP. FRAPPUCIN 3 TBSP.
SYRUP O O SYRUP
SUGAR 3 TBSP. WHIPPED WHIPPED
3 ROUND 3 ROUND
CREAM CREAM
MILK 10 ML
MOCHA COFFEE 1TSP
2 TSP.
SAUCE WHITE
SUGAR 3 TBSP. CHOCO 3 TSP.
FRAPPUCINO MOCHA
3 TBSP
CHIPS SUGAR 3 TBSP.
 ADDS ON

ADDS ON PRICE

MILK P15

WHIPPED CREAM P15

CHOCOLATE DRIZZLE P15

CINNAMON P15

SUGAR P10

ICE P10

CREAMER P10
SYRUPS ( CHOCOLTE,
STRAWBERRY, VANILLA, P15
CARAMEL
 RAW MATERIALS
ITEM PRICE
SLICE CAKE (CARAMEL APPLE CARAMEL APPLE MOUSSE CAKE = P56/SLICE
MOUSSE CAKE, CHOCOLATE
CHOCOLATE STRAWBERRY CAKE = P 29/SLICE
STRWBERRY CAKE, OREO DRIP
CAKE) OREO DRIP CAKE = P 59/SLICE
DOUGHNUT(HEALTHY BAKE HEALTHY BAKE BANANA BREAD DOUGHNUT
BANANA BREAD DOUGHNUT WITH CHAI=P 18/ PCS
WITH CHAI, APPLE
CINNAMON DOUGHNUT APPLE CINNAMON DOUGHNUT WITH VANILLA
WITH VANILLA GLAZE) GLAZE=P 21/PCS

BLUEBERRY OATMEAL GREEK YOGURT

CUP CAKES (BLUEBERRY MUFFINS=P28/PCS
OATMEAL GREEK YOGURT GREEK YOGURT CHOCOLATE FUDGE
MUFFINS, GREEK YOGURT CUPCAKE=P25/PCS
CHOCOLATE FUDGE CUPCAKE)
EQUIPMENT
 PACKAGING

PAPER BAG PAPER CUP

 SUPPLIER

DREAMSWEAR HOUSE
SUPER MARKET
PASTRYWHEEL
SILCA COFFEE ROASTING
COMPANY
 INVESTMENTS

PADILLA P600,000
BERNARDO P600,000
ALONTE P600,000
ANDALYO P600,000
RIED P600,000
SOBERANO P600,000
GIL P600,000
LUSTRE P600,000
BARRETO P600,000
GARCIA P600,000
____________________________________________________

TOTAL: P6,000,000
 FINANCIAL PLANS

GENERAL EXPENSE BUDGET

PURCHASED SERVICE P750,000
MATERIALS AND SUPPLIES P100,000
OTHER EXPENDITURES P250,000
ADVERTISING AND PROMOTIONAL EXPENSES P50,000

LOT AND CONSTRUCTION OF PLACE P 3,500,000

TOTAL: P4,650,000
 SELLING PRICE

ESPRESSO ESPRESSO ESPRESSO

(SMALL) (MEDIUM) (LARGE)

UNIT COST =P 35 UNIT COST =P 45 UNIT COST =P 55

MARK UP= P9 MARK UP= P11 MARK UP= P 14
______________ ______________ ______________
PRODUCT PRICE = P45 PRODUCT PRICE = P56 PRODUCT PRICE = P69
 SELLING PRICE

MACCHIATO MACCHIATO MACCHIATO

(SMALL) (MEDIUM) (LARGE)

UNIT COST=P32 UNIT COST=P44 UNIT COST=P56

MARK UP=P8 MARK UP=P11 MARK UP=P14
__________________ __________________ __________________
PRODUCT COST=P40 PRODUCT COST=P55 PRODUCT COST=P70
 SELLING PRICE

LATTE LATTE LATTE

(SMALL) (MEDIUM) (SMALL)
UNIT COST=P32 UNIT COST=P40 UNIT COST=P52
MARK UP=P8 MARK UP=P10 MARK UP=P13
_________________ _________________ _________________
PRODUCT COST=P40 PRODUCT COST=P50 PRODUCT COST=P65
 SELLING PRICE

AFFOGATO AFFOGATO AFFOGATO

(SMALL) (MEDIUM) (LARGE)

UNIT COST=P37 UNIT COST=P47 UNIT COST=P62

MARK UP=P9 MARK UP=P12 MARK UP=P16
_______________ _______________ _______________
PRODUCT COST=P46 PRODUCT COST=P59 PRODUCT COST=P78
 SELLING PRICE

CAPPUCINO CAPPUCINO CAPPUCINO

(SMALL) (MEDIUM) (LARGE)

UNIT COST=P35 UNIT COST=P46 UNIT COST=P55

MARK UP=P9 MARK UP=P12 MARK UP=P14
__________________ __________________ __________________
PRODUCT COST=P44 PRODUCT COST=P58 PRODUCT COST=P69
 SELLING PRICE

BLACK FOREST JAVA CHIPS WHITE CHOCO MOCHA

(MEDIUM) (MEDIUM) (MEDIUM)

UNIT COST=P58 UNIT COST=P78 UNIT COST=P73

MARK UP=P15 MARK UP=P20 MARK UP=P18
_________________ _________________ _________________
PRODUCT COST=P73 PRODUCT COST=P98 PRODUCT COST=P92
 ENDING

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